Are You a “Drive-By” Networker? Three Tips for Networking Etiquette

Networking Etiquette

Thanks to guest blogger, MJ Jensen. Networking is a must for any business owner. The relationships built as a result can make the difference between just keeping the doors open and becoming a household brand. However, there is an etiquette; one that many seem to forget or forgo. One of my biggest pet peeves is the 'drive-by' networker - people who focus on building their database, not their relationships. Networking is important and it's vital that, as a business owner, you attend as many … [Read more...]

Social Media Etiquette: Are There Rules?

Social Media Shenanigans Denver, CO

Last week, I attended Social Media Shenanigans 2, an uproarious gathering in Denver, CO that included a bevy of beautiful people from Colorado and beyond. And when I say beautiful, I don’t mean physical beauty. Yes, there were some “lookers” there, but the beauty I’m referring to is deep within. All the peeps I knew there, as well as those I met for the first time, each have caring and giving hearts. I think that’s one characteristic that makes for “good” social networkers. I put good in … [Read more...]

How Did Little ‘Ol Me Achieve a Social Reach of More Than 1.4 Million?

Millionaire Marketing Thunderclap Book Launch

After spending most of last year working on my book, I proudly held the physical product in my hand. As I began planning the official book launch, a colleague told me about a cool tool that would help me achieve a broader reach as I announced the book. I’d seen him and two other colleagues use it and knew it was something I had to add to my toolbox - especially since it’s a very cost-effective marketing tool, which is what my book is all about! It’s called Thunderclap. They describe … [Read more...]

Four Questions to Ask When Considering a Social Media Manager

Social Media Management Costs

Thanks to guest blogger, Michelle Arbore Do you find yourself asking this question: "Why does it cost so much to have someone coach me and manage my social media?" I totally get that, I really do. Think of it this way ~ You're buying that person's time, expertise and reputation. That person will carry your online reputation on their shoulders and keep it untarnished. What's more, they know that if something goes wrong, their reputation is also on the line. Plus, when someone manages … [Read more...]

Tips for Writing Newsletters that Build Relationships

Writing newsletter content

Newsletters - whether in print or online - are a great way to stay in touch with your customers & prospects while building long-term relationships with them.  A good promotional newsletter offers valuable, worthwhile information to its readers. They are not as aggressive at selling as other forms of marketing. Yes, they may promote your business, but they're not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any … [Read more...]