Quick Copywriting Tip: How Do You Write Headlines That Go Ka-Ching?

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How do you create a rock-solid headline that grabs attention and goes ka-ching? According to veteran direct response copywriter (and my mentor), the late Eugene Schwartz, "Your headline has only one job - to stop your prospect and compel him or her to read the second sentence of your ad." Advertising guru David Ogilvy said, "On the average five times as many people read the headlines as read the body copy." So, here's a quick copywriting tip when you're writing headlines: Promise … [Read more...]

Marketing Mistakes: Are You Guilty of this Marketing No-No?

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Marketing strategies, there are many of them. And, there are probably just as many marketing mistakes that are commonly made as well. One of the questions I received recently was, "What's a marketing 'no-no' when it comes to social media marketing?" It's probably happened to you. You get a friend request on Facebook or a connection request on LinkedIn and no sooner do you accept the request when the next message you receive from that person is a sales pitch. Here's my advice. Ditch the … [Read more...]

Writing to Your Prospects’ State of Awareness

Copywriting tips - Social media benefits

As a savvy marketer you know that it's important to understand who you're talking to before you hire a copywriter and ask them to write your next brochure, Web site or blog post. However, it's also important to know more than demographics . . . even more than lifestyle information. Do you know your target market's state of awareness about your product or service? What is their present state of knowledge about it and the satisfaction that it performs? Just like a promotion that speaks to … [Read more...]

Marketing Strategies: What’s Your Number One Marketing Rule?

Marketing Strategies: Marketing Rule

When I deliver presentations about marketing, I often ask the audience, "What does marketing mean to you?" At first, there's a hush in the room. After giving it some thought, people begin to call out their answers and, as you might imagine, there's some variety. I decided I would ask this question in one of the groups I'm in, "What one question/challenge comes to mind that you'd like the most help with, when it comes to marketing?" There were several replies (i.e., questions/challenges) … [Read more...]

Don’t Blame Your Lack of LinkedIn Personalization on Your Smartphone

Don't Blame Your Smartphone

It used to be that, when you sent out an invitation to connect with someone on LinkedIn - and you used your smartphone - LinkedIn did not give you the ability to personalize that request. If you clicked on the "connect" button from your phone, a generic LinkedIn invitation went out automatically. It was frustrating to those who valued the importance of connecting in a friendly and professional way, but were using their phones to do so. The other day I received another generic invite and, … [Read more...]