Three Reasons Why Apologizing to Your Customers Fails

Thanks to guest blogger, Elaine Fogel. We’ve heard it before and we’ll hear it again. “I’m sorry, I apologize.” Most customer service training programs emphasize using these empathetic statements when appropriate. Always apologize to customers when they complain. Oh, and sound like you actually mean it. In fact, practice making empathetic facial expressions in the mirror as you say it. Baloney! Saying sorry doesn’t cut it anymore. It’s just not enough. It’s a hollow rote response … [Read more...]

Copywriting Tip: Copy Length Depends on Three Factors

Long copy, short copy? It's a question that's been asked over and over. "No one has time to read long copy." That's the comment veteran copywriter John Caples heard from his clients. And, Caples agreed with the caveat that "no one wants to read long, boring copy, printed in dense small type." In Breakthrough Advertising, when writing about copy length, my mentor Eugene Schwartz (another veteran copywriter) said the length of your ad depends on three factors. In his chapter titled, "Inside … [Read more...]

How to “Reply But Not Accept” a LinkedIn Connection Request in the New UI

Do you have the new desktop user interface (UI) on LinkedIn yet? They've been rolling out the desktop redesign slowly and I just received it on my profile. While there are several changes, one I want to address here is your ability to "reply but not accept" a LinkedIn invitation. I've always been of the mind set that, when you receive an invitation from someone you don't know or recognize, it's not an immediate reason to ignore their request. Rather, visit their profile, see who they are, … [Read more...]

Four Copywriting Legends Help You Heighten Your Writing Skills

You’re facing a blank page, ready to write copy for your landing page, email message or website. Your mind goes blank too. Where do I begin? Whether you’re a novice or a seasoned copywriter, there’s always something new to learn. And, some of the best role models to learn from are the seasoned veterans who came before us. Here are four books I suggest you read to uncover important copywriting tips from four legends in the industry. 1. Breakthrough Advertising: How to Write Ads that … [Read more...]

7 Benefits of Collaborating with a Professional Graphic Designer

Thanks to guest blogger, Linda Pizzitola. I so appreciate entrepreneurs and the courage it takes to launch a new business. The vision it takes. The optimism, commitment, drive, passion, sense of purpose, confidence, resiliency. . . It can be quite a ride and it’s not for everyone. I especially love the energy that comes with a start-up, and have collaborated with many on their branding and print promotions over the past 20+ years. But I’ve also seen new entrepreneurs neglect the … [Read more...]