A Lesson In Personal Branding From Prince

A Lesson In Personal Branding From Prince

During the recent Saturday Night Live tribute to Prince, Jimmy Fallon said “Larger than life, fashion, music, you couldn't take your eyes off him. I mean, he had his own color. Who has their own color? He owns purple...” Purple was synonymous with Prince. After his passing, the Empire State Building was lit up in purple as was the Eiffel Tower, New Orleans’ Superdome, Niagara Falls, Chicago’s skyline and more. Whether it was a conscious effort on his part or not, you could say the color … [Read more...]

Pointers For Writing Great Copy With Strong SEO Value

copywriting for SEO

Thanks to guest blogger, Sparky Parker No matter how advanced the field of online marketing gets, there will always be a vital role for copywriting. Your web pages are nothing without content and in order to get content you have to write it or have it written. You want your pages to be easy to find and that means engaging in some SEO (search engine optimization). Stop Mining The Surface Back when people started optimizing for search engine performance, it was mostly a numbers game. The … [Read more...]

Be YOU Bravely: Branding Success Stories

Be You Bravely by Zsuzsa Novak

Thanks to guest blogger, Zsuzsa Novak On April 15, brand strategist Zsuzsa Novak will be my guest on the Marketing Blab. In this post, she shares the highlights of a few real-life stories to inspire you to be the fullest expression of your essence. People say I'm strong. After all I've moved to the other side of the globe from my native communist Hungary when I was only 20 years old. I left my family and all the love I had behind – to come to the United States as a maid. But it was … [Read more...]

Is Your Web Content Relevant?

Is your web content relevant?

While search engine algorithms change frequently (more than we'd like), one basic component has remained steady over time. And that's relevancy. It's one word you've probably heard repeatedly when discussing search engine optimization. So, the question is, "Is your site relevant for the keyword phrase(s) being searched by your prospects?" This isn't a post about how to achieve page one ranking on Google. There are no magic tricks to doing that (though some folks out there may lead you to … [Read more...]

Laura Rubinstein Busts the Myth that Social Media Takes a Lot of Time

Busting the Myth that Social Media Takes a Lot of Time

Colleague Laura Rubinstein is the bestselling author of Social Media Myths Busted: The Small Business Guide To Online Revenue. I was honored to have Laura as my guest on the Marketing Blab and during the show we blabbed about a couple of myths covered in her book. One of the most popular myths that you've heard (or perhaps even said to yourself) is that "social media takes a lot of time." Here's the response Laura shared to bust that myth. First of all, step away from the news feed. Step … [Read more...]