Five Cool Image Resources to Help You Rock Out Your Social Media Marketing

Cool Images for Social Media marketing

Whether you’re posting images for your blog or for your social networks - from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn - here are several free tools that help you create cool graphics that rock! Here are 5 of my favorites: 1. WordSwag - if you own an iPhone, this is one of my favorite apps (and one reason I selected an iPhone vs. an Android). You can pull in an image from your Camera Roll or search WordSwag for an image (WordSwag accesses images from Pixabay). … [Read more...]

Long Copy or Short Copy? That Is An Ongoing Question

Long copy or short copy?

Yes, that's the question - a question that's been asked over and over again: Long copy or short copy? More often than not, I hear many of my writing clients say, "Our prospects are busy and they won't read long copy." My response is usually, if your message resonates with them they will read on. And, I add that it's important to write as much as you need to in order to get your message across. A message that pushes their buttons and reveals a solution that makes their lives and/or jobs … [Read more...]

Quick Copywriting Tip: Convey These 2 Qualities To Attract Prospects To You

Copywriting Tip from Millionaire Marketing on a Shoestring Budget

Be confident about who you are, what you have to offer and how you help people. "Why fit in when you were born to stand out?" - Dr. Seuss Your attitude and your visible confidence are two qualities that attract people to you. When you're confident about yourself - as well as the program or service you're offering and how it helps your ideal clients - that clarity comes across in your marketing message. When that happens, your prospects respond to you you in a positive way (and take … [Read more...]

How To Tap Into Your Customers’ Subconscious Using Sensory Words

copywriting to the subconscious

Thanks to guest blogger, Darren DeMatas While readers make their way through your web copy, their subconscious minds are in the midst of deciding if they will buy from you. I think we mistakenly believe that our prospects are purely rational, critical thinkers. But people make their purchase decisions based on thoughts they are not even aware of. Copywriters have the difficult job of educating the rational brain and persuading people to take action at a subconscious level. When writing … [Read more...]

Where Is Your Audience Socializing Online?

Social networks

As marketers, we're always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing? In a post on AdWeek.com Debra Aho Williams, eMarketer's principal analyst said,"Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking. More than half … [Read more...]