Are You Rich in Friendships?

Are you rich in friendships?

December 1st was my sixtieth birthday. Yes, you read correctly - the big 6-0. I love celebrating birthdays and have had a party every year of my adult life. Everyone asks, "How does it feel?" and most years, it doesn't affect me. I didn't think 60 affected me either until a couple of weeks before my birthday. I had a melt down. I was feeling sorry for myself as my life didn't look as I had pictured it might at this age. However, here's what I did . . . I allowed myself to have a "pity … [Read more...]

4 Ways to Get Great Results from Your Freelance Copywriter

4 ways to get great results from a freelance copywriter

Perhaps you're a solopreneur or a small business owner getting ready to launch a marketing campaign. Or maybe, you're an ad agency or design firm with an overflow of work you can't handle without extra assistance. You don't have the creative talent in-house so you know you'll have to call upon an independent writer and/or designer to assist you. However, last time you did that you were not prepared. There were vital questions that the copywriter asked you and you didn't know the answers. … [Read more...]

Do your marketing materials talk to your customers?

Connecting with others

You open a brochure or go to a Web site and it doesn’t take long before you decide that this isn’t the product or service for you. What comes across isn’t how you benefit from the product, but how wonderful the company is that is selling it. In a teleseminar hosted by a colleague, one of the points we discussed was how many companies think it’s important to “strut their stuff” and tell their prospects just how wonderful their company is. However, what many companies don’t realize before they … [Read more...]

Remember the opera “AIDA” when copywriting to generate leads

Copywriting that generates leads

Paula Pollock of Pollock Marketing Group invited me to be a guest speaker on one of her "Operation Lead Generation" teleseminars. She asked me to discuss how writing marketing copy contributes to lead generation for one’s business. I know you understand the value of good copywriting when creating marketing materials for your business. And perhaps you've heard or read about "AIDA" in the past. Here's a refresher - a summary of the main points Paula and I discussed … [Read more...]

How Your Cowbell Can Increase Your Joy

The Cowbell Principle

Thanks to guest bloggers Brian Carter and Garrison Wynn Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company's unique offering. It’s something people have a fever for. … [Read more...]