Do You Know the 2 Keys to Creating Powerful Marketing Materials?

Keys to Copywriting

Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised - during an information-gathering session with clients – how often these elements are not clear or well-defined. The marketing manager is in a hurry to get a project done. His/her boss is on a deadline so they’re in such a rush, … [Read more...]

Six Copywriting Tips for Writing Video Content

Copywriting tips when writing video content

As the popularity of YouTube - as a marketing tool for business - continues to explode, it becomes increasingly important for business owners to pay close attention to the content they’re publishing online. As my friend, and YouTube authority, James Wedmore, explains to business professionals and entrepreneurs, “video is not about going viral.” It’s not about a funny video of your dog prancing around in a Santa suit. While that can be amusing & entertaining, unless you’re promoting a dog … [Read more...]

Are you writing from the inside out?

Julia Cameron writing from the inside out

Whether you're blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they're turned off by the hard sales approach. They want to feel heard and understood on a personal level. That's why I love, and am inspired by, this quote from Julia Cameron: "When we write from the inside out rather than the outside in, when we write about what most concerns us rather than … [Read more...]

8 Success Principles for Engaging and Building Rewarding Social Networking Relationships

7 Principles for Engaging on Social Networks

Let’s get engaged. No, I’m not proposing wedded bliss. What I’m talking about is the art of engagement when interacting on social networks. When you look up “social” in the dictionary, it is defined as living in community, related to the life of human beings in society and friendly companionships. Go to the post office, grocery store or the office, and when you see someone you know, you often ask, “How are you? How are the kids? What did you do on vacation?” Get the picture? When you’re … [Read more...]

Are New Year’s Resolutions For The Birds?

SoaringBirds

Often, when a new year approaches, I get an onslaught of emails about setting resolutions. (How many did you get in your inbox?) Since I don't make resolutions, you didn't get such an email from me. On New Year's Eve day I have a tradition of soaking in a hot bubble bath, lighting candles, listening to soft music and reflecting on the year that's ending. As the year comes to an end, do you take time to reflect? I’m guessing you do. While many people start making resolution lists, I'm not … [Read more...]