Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Tapping Into the Power of Partnerships

Tapping Into the Power of Partnerships

“One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target market. Share marketing activities and materials with them.” - Jay Conrad Levinson Creating Allies with Colleagues in Related Businesses Not only is there power in collaborating with your colleagues, there is pleasure. What could be better than connecting in a way that helps both your business and theirs? Joint venture partnerships: • Increase … [Read more...]

A Quick Fill-in-the-Blank Copywriting Quiz

A Fill-in-the-blank copywriting quiz

Thought I'd have a little fun here by offering this short copywriting quiz. By filling in the blanks you'll end up with a list of six valuable copywriting tips you can put to use next time you're writing marketing content. So here you go . . . #1. Write content that speaks ______ your prospects, not ______ at them. It's one element that makes the difference between grabbing your prospects' attention so they read your content vs. click onto another Web site (or throw your mail piece into … [Read more...]

Networking: It’s Not All About Collecting Business Cards

Networking Not About Collecting Business Cards

How many networking events have you been to where someone comes up to you, says "hello" and immediately either hands you their card or asks you for yours? I was at a holiday business party once and, upon checking in, the woman in front of me said "I'm going to hand out fifty business cards tonight." That was her goal and I thought to myself, "Really? How about saying you're going to connect with fifty people?" You see, networking is NOT about collecting or handing out business cards left … [Read more...]

Jim Carrey Does More Than Make You Laugh

Jim Carrey Commencement Speech

You hear the name Jim Carrey and you think comedy and laughter. And, while he delivers both in this commencement address at MUM (Maharishi University of Management), he also touches your heart with inspiration. I hope you’ll take time to watch all 26:09 minutes of the video as you’ll be entertained and enchanted listening to the eloquent words of this comic genius. He shares how his father influenced him in his career as a comedian and helped him realize that the purpose of his life had … [Read more...]