In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

Are You a “Drive-By” Networker? Three Tips for Networking Etiquette

Networking Etiquette

Thanks to guest blogger, MJ Jensen. Networking is a must for any business owner. The relationships built as a result can make the difference between just keeping the doors open and becoming a household brand. However, there is an etiquette; one that many seem to forget or forgo. One of my biggest pet peeves is the 'drive-by' networker - people who focus on building their database, not their relationships. Networking is important and it's vital that, as a business owner, you attend as many … [Read more...]

Social Media Etiquette: Are There Rules?

Social Media Shenanigans Denver, CO

Last week, I attended Social Media Shenanigans 2, an uproarious gathering in Denver, CO that included a bevy of beautiful people from Colorado and beyond. And when I say beautiful, I don’t mean physical beauty. Yes, there were some “lookers” there, but the beauty I’m referring to is deep within. All the peeps I knew there, as well as those I met for the first time, each have caring and giving hearts. I think that’s one characteristic that makes for “good” social networkers. I put good in … [Read more...]