Are You Ready To Be Awesome?

Awesome Goal

I just returned from NAMS13 (Novice to Advanced Marketing Systems) where my colleague Nicole Dean announced that she was on a mission (there she is making the announcement at NAMS in the pic on the left). That mission is to help YOU Awesomize your Business, Awesomize your Life and Make the World a Better Place this April 2015. I asked Nicole what inspired her to do 30 Days of Awesomization and what the benefits would be for those who want to join the Awesomization Nation. Here’s what she … [Read more...]

Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

Marketing with pets

You've heard it. The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend! In 2014 approximately $58.51 billion was projected to be spent on our pets, up from $35.9 billion in 2005 and a meager $21 billion in 1996, according to the American Pet Products Association (APPA). An estimated 2.8 million American households have horses, 45.3 million have cats, and 56.7 million … [Read more...]

Three Simple Steps For Creating Engagement on Linkedin

Connecting & engaging with others

Social networking - it’s about being social. You may have heard that before and for good reason. According to Websters II New Riverside Dictionary, the definition of social is: 1. Living in communities or groups. 2. Of or relating to the life and interrelationships of human beings in society. 3. Marked by friendly companionship with others. These are three things you do everyday offline. Now, just transfer your social skills to LinkedIn and do the same thing online! Each time I deliver a … [Read more...]

Do You Know the 2 Keys to Creating Powerful Marketing Materials?

Keys to Copywriting

Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised - during an information-gathering session with clients – how often these elements are not clear or well-defined. The marketing manager is in a hurry to get a project done. His/her boss is on a deadline so they’re in such a rush, … [Read more...]

Six Copywriting Tips for Writing Video Content

Copywriting tips when writing video content

As the popularity of YouTube - as a marketing tool for business - continues to explode, it becomes increasingly important for business owners to pay close attention to the content they’re publishing online. As my friend, and YouTube authority, James Wedmore, explains to business professionals and entrepreneurs, “video is not about going viral.” It’s not about a funny video of your dog prancing around in a Santa suit. While that can be amusing & entertaining, unless you’re promoting a dog … [Read more...]