4 Content Marketing Success Tips For Small Businesses

PileReports

Thanks to guest blogger, Sarah Davidson Content marketing is all the rage these days, and good quality content seems to be everywhere. As a small business owner, it can feel overwhelming and impossible to keep up with the vast amounts of content being produced and shared via blogs, websites, and social media channels every day. But you don’t necessarily have to keep up with everyone else to be successful. Why content marketing? The goal of your small business content marketing strategy … [Read more...]

Two Tips for Social Media Success in Just 15 Minutes

BLD032472

Thanks to guest blogger, Deb Krier. People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to waste, and so on and so on. You can successfully use social media in as little as 15 minutes a day. However, there are two things to keep in mind: FOCUS and PLANNING. Keeping your … [Read more...]

Quick Copywriting Tip: Give Prospects Helpful Information In Your Headline

What do your prospects want from you? Watch this short video (just 60 seconds) for another quick copywriting tip. When writing your headline provide your readers with helpful, useful information. For example: 5 reasons why using numbers in your headlines work. 4 ways to lose weight without giving up your favorite foods. Using a number in your headline lets your prospects know that they can expect a finite set of helpful tips or pointers. And, they appreciate that because they walk away … [Read more...]

What NOT To Do On LinkedIn

Pulling-His-Hair-Out

Thanks to guest blogger, Deb Krier. LinkedIn is a fabulous networking tool, when used properly. Unfortunately, sometimes people get a bit “off track” and end up annoying the very people they are connected with. I am what LinkedIn considers a “LION” – a LinkedIn Open Networker. Basically, this means that I will connect with virtually anyone. However, when I get a request to connect from someone I don’t know, I look at their Profile – especially if they didn’t tell me “why” they wanted … [Read more...]

“Chef” – A flick about love, relationships & the power of social networking

ChefHat

This summer, forget about sci-fi and wild west adventures. Do yourself a favor and head to the theatre for "Chef." I loved, loved, loved this flick and the messages it delivered. It's about passion and love - love of life, career, family relationships, best friends. And, beautifully interwoven throughout, it's about the power of social networking and branding. Carl Casper (Jon Favreau) is a chef, passionate about his art. He loves to cook and as the movie begins, the prominent L.A. … [Read more...]