How To Tap Into Your Customers’ Subconscious Using Sensory Words

copywriting to the subconscious

Thanks to guest blogger, Darren DeMatas While readers make their way through your web copy, their subconscious minds are in the midst of deciding if they will buy from you. I think we mistakenly believe that our prospects are purely rational, critical thinkers. But people make their purchase decisions based on thoughts they are not even aware of. Copywriters have the difficult job of educating the rational brain and persuading people to take action at a subconscious level. When writing … [Read more...]

Where Is Your Audience Socializing Online?

Social networks

As marketers, we're always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing? In a post on Debra Aho Williams, eMarketer's principal analyst said,"Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking. More than half … [Read more...]

Wondering Why Your Business Should Get On Instagram Now?

Instagram for business

Thanks to guest blogger, Sarah Davidson. You may have heard that Instagram is the hottest social platform to use for promoting your business today. With more than 300 million active users and a projection of reaching one billion users in the next few years, it’s fast becoming one of the most popular social media networks. Right now, Instagram is by far the easiest social media platform to get targeted web traffic, leads, and customers. I know many business owners who are wasting a TON of … [Read more...]

Authors: 5 Reasons Why You Shouldn’t Crowdfund…Yet!

5 Reasons You Shouldn't Crowdfund Yet

Thanks to guest blogger, Dorit Sasson. There are tons of posts online about the importance of crowdfunding for authors and small business. Those looking to build a platform on any of the popular crowdfunding sites like can benefit from building an engaging audience. As an author, you can test the market on your book idea and ultimately, raise funds through financial backers. But then...there's the scenario where an author or small business owner may not be ready for a … [Read more...]

Quick Copywriting Tip: Address Your Prospects’ Concerns

Quick Copywriting Tips

Do you know that the job of your headline is to get your prospects to read the next line? You want to make sure your message touches, resonates and connects with your prospects. Here's today's quick copywriting tip: When writing your headline, address your prospects’ concerns. For example: “Facing foreclosure here are three questions to ask your lender before they take away your home” OR “Need money now here are ten legitimate ways to make a quick buck.” Remember, when you’re … [Read more...]