What’s Happened To Our Human-To-Human Connection?

human to human connection

Are we so connected to our devices that we're forgetting the human connection? I fear it is so. How about you? It seems like hardly anyone picks up a telephone just to say, "Hi, how are you?" anymore. It's someone's birthday, they get a text or a message on Facebook. Someone passes onto the spirit world and condolences are spread the same way (i.e., text, Facebook). Does anyone take time to write and send a handwritten note? What happened to the human-to-human connection via voice … [Read more...]

Open The Door To 40 Times More Opportunities On LinkedIn With This One Step

Receive more opportunities on LinkedIn

LinkedIn’s statistics indicate that only 50.5% of people have a 100% completed LinkedIn profile*. Are you among this group of professionals? If so, you're missing out on opportunities. Again, accordingly to to the folks at the social network, "users with complete profiles are 40 times more likely to receive opportunities through LinkedIn." Therefore, for those professionals who want to leverage their opportunities on LinkedIn, go back and complete your profile. What Should I Include In … [Read more...]

Want to Get 14-21 Times More Views of Your LinkedIn Profile?

LinkedIn blank profile photo

You can do it with one simple step. Be sure you have a professional photo on your profile. LinkedIn reports that profiles with photos get 14-21 times more views than those without photos. Princeton psychologists, Janine Willis and Alexander Todorov, report that it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face. 80 to 90 percent of that first impression is based on just two qualities — trustworthiness and competence. And, social … [Read more...]

Whose right is it anyway?

Whose right is it anyway?

It is not uncommon for me, as a copyWRITER, to receive phone calls from people who are actually seeking information about copyRIGHTS. I explain the difference(s) to them and direct them to the Copyright Office’s home page. It’s also not uncommon, for those company professionals who do understand the difference between “write” and “right,” to think that they own the rights to use copy for whatever purpose they want. This is not the case and it is my hope to clarify this for you in this … [Read more...]

Quick Copywriting Headline Tip: Give Prospects Helpful Information

Copywriting HeadlinesThumbnail

What do your prospects want from you? Here's today's quick copywriting headline tip: When writing your headline, provide your readers with helpful, useful information. For example, "Five reasons why using numbers in your headlines works." Or "Four ways to lose weight without giving up your favorite foods." Remember, one way to create a rock-solid, attention-getting headline is to deliver helpful, useful information that resonates with your prospects and customers. Have a tip … [Read more...]