7 Benefits of Collaborating with a Professional Graphic Designer

7 benefits graphic designeer

Thanks to guest blogger, Linda Pizzitola. I so appreciate entrepreneurs and the courage it takes to launch a new business. The vision it takes. The optimism, commitment, drive, passion, sense of purpose, confidence, resiliency. . . It can be quite a ride and it’s not for everyone. I especially love the energy that comes with a start-up, and have collaborated with many on their branding and print promotions over the past 20+ years. But I’ve also seen new entrepreneurs neglect the … [Read more...]

4 Ways to Get Great Results from Your Freelance Copywriter

4 ways to get great results from a freelance copywriter

Perhaps you're a solopreneur or a small business owner getting ready to launch a marketing campaign. Or maybe, you're an ad agency or design firm with an overflow of work you can't handle without extra assistance. You don't have the creative talent in-house so you know you'll have to call upon an independent writer and/or designer to assist you. However, last time you did that you were not prepared. There were vital questions that the copywriter asked you and you didn't know the answers. … [Read more...]

Three C’s of Copywriting

Handwritten Notes the Gratitude tool

As creative entrepreneurs and business owners one of the most important tools you have in offering your programs, products or services is the copy you use to communicate your marketing message. (NOTE: To avoid repetition, I'll refer to "programs, products or services" as "products" throughout this post). To ensure you create a magnetic message that resonates with your ideal client here are three C's of copywriting to guide you along a successful path. I. Clarity - 3 things you should get … [Read more...]

Millionaire Marketing on a Shoestring Budget on the Women in Business Show

Women in Business with Dr. Gayle Carson

Dr. Gayle Carson is known as the Spunky Old Broad. But how did she gain a reputation for being an S.O.B? After being asked, "How do you stay so positive?” “Where does that inner-spunk come from?” Gayle thought, "Did they say SPUNK?" Knowing that she wasn’t a spring chicken and having an opinion can make people reach for the BROAD word, she put this all together and decided to take three words, typically negative, and represent them in a positive way. Hence, the Spunky Old Broad (SOB) … [Read more...]

LinkedIn Etiquette: 4 Online Networking Tips

LinkedIn networking etiquette

LinkedIn reports that 73 percent of its members use the platform for networking with other professionals. As a social network, it makes perfect sense that close to 3/4 of their membership would be taking advantage of the opportunity to connect with like-minded colleagues. For those of you who want to become part of a conversation and engage with others on LinkedIn, here are four etiquette pointers to keep in mind when networking online: 1. Personalize your connection request. One of the … [Read more...]