Are you writing from the inside out?

Julia Cameron writing from the inside out

Whether you're blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they're turned off by the hard sales approach. They want to feel heard and understood on a personal level. That's why I love, and am inspired by, this quote from Julia Cameron: "When we write from the inside out rather than the outside in, when we write about what most concerns us rather than … [Read more...]

Does Blogging Boggle Your Mind?

Does blogging boggle your mind?

As a writer, I’m hesitant to admit it, but guess what? Sometimes, I am boggled by blogging—even when I have a blogging calendar outlining my upcoming posts, I can fall prey to writer’s block. Yes, it’s true. Despite knowing what I want to blog about, there are days when writing the content for the scheduled topic seems to elude me. Does it happen to you as well? I’m guessing that you can relate as I don’t think I am alone. Today’s post is an example of what I’m talking about. I had the title … [Read more...]

Are You Blogging In Your Prospects’ Language?

Social media benefits

An interview with blogging authority Michelle Shaeffer. I'm in the midst of writing my book entitled, Millionaire Marketing on a Shoestring Budget™ and, in doing so, have been reaching out to colleagues asking them to share one or two of their most cost-effective marketing strategies. Here's an excerpt from a conversation with blogging authority Michelle Shaeffer. Michelle started her business 2000 as a virtual assistant and web designer. However, in 2008 she launched a blog "not realizing … [Read more...]

4 Content Marketing Success Tips For Small Businesses

PileReports

Thanks to guest blogger, Sarah Davidson Content marketing is all the rage these days, and good quality content seems to be everywhere. As a small business owner, it can feel overwhelming and impossible to keep up with the vast amounts of content being produced and shared via blogs, websites, and social media channels every day. But you don’t necessarily have to keep up with everyone else to be successful. Why content marketing? The goal of your small business content marketing strategy … [Read more...]

Go From Dull to Dazzling with These Copywriting Resources

dazzlingdiamond

If one of your goals is to improve your copywriting skills, you have come to the right place. As a New Year’s gift to you (I know it’s a little late, but we’re still in the first quarter), I have put together a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing … [Read more...]