4 Content Marketing Success Tips For Small Businesses


Thanks to guest blogger, Sarah Davidson Content marketing is all the rage these days, and good quality content seems to be everywhere. As a small business owner, it can feel overwhelming and impossible to keep up with the vast amounts of content being produced and shared via blogs, websites, and social media channels every day. But you don’t necessarily have to keep up with everyone else to be successful. Why content marketing? The goal of your small business content marketing strategy … [Read more...]

Go From Dull to Dazzling with These Copywriting Resources


If one of your goals is to improve your copywriting skills, you have come to the right place. As a New Year’s gift to you (I know it’s a little late, but we’re still in the first quarter), I have put together a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing … [Read more...]

31 Ways to Monetize Your Blog

31 Ways to Monetize Your Blog

Thanks to guest blogger (and my good friend), Michelle Shaeffer. There are lots of options for monetizing your blog. Here's a list (in totally random order!) of 31 ways you can profit from your blog: Write reviews of products you're an affiliate for (check clickbank.com or jvzoo.com for products that might be a good fit for your blog). Add a banner or promo to specific posts or your sidebar for an affiliate product Create a resources page where you link to affiliate products/services you … [Read more...]

Blog Your Magnificent Story

Thanks to guest blogger, Dorit Sasson When it comes to blogging, many bloggers I know are anxious to share content. There are many well-written posts out there in Internet-land, but when I read one of these posts, I sometimes find myself asking the question, "So what's this blogger's story?" Surprisingly, many bloggers don't see the value in sharing their story unless it truly fits the context of their blog's content. This is understandable to some degree. But when you look at the digital age … [Read more...]

Use This Screenwriting Technique to Break Your Copy Down Into 4 Easy Steps

You’re sitting in front of a blank computer screen, completely at a loss. You know you need to write copy for your website, a blog post, or another marketing piece, but you just can’t seem to get started. We’ve all been there. Even the pros get writer’s block! But the thing that distinguishes them from a beginner is that they have tools and tricks that help them break through that block until the copy emerges. One tool you can try is borrowed from screenwriting: a very simplistic version of … [Read more...]