Five Steps to Creating a Mesmerizing Marketing Message

Mesmerizing marketing

My guests on the May Marketing Blab were Shahar and Nashlah Boyayan. They are the owners of BuzzBooster Media – a mother and daughter team of marketing advisors committed to showing you how to achieve long-lasting prosperity. They create brain-based marketing (aka Neuromarketing) plans that help you understand behavior and create messages which resonate with your prospects on an emotional level. During the program, Shahar and Nashlah revealed a five-step process designed to help you get more … [Read more...]

A Lesson In Personal Branding From Prince

A Lesson In Personal Branding From Prince

During the recent Saturday Night Live tribute to Prince, Jimmy Fallon said “Larger than life, fashion, music, you couldn't take your eyes off him. I mean, he had his own color. Who has their own color? He owns purple...” Purple was synonymous with Prince. After his passing, the Empire State Building was lit up in purple as was the Eiffel Tower, New Orleans’ Superdome, Niagara Falls, Chicago’s skyline and more. Whether it was a conscious effort on his part or not, you could say the color … [Read more...]

Be YOU Bravely: Branding Success Stories

Be You Bravely by Zsuzsa Novak

Thanks to guest blogger, Zsuzsa Novak On April 15, brand strategist Zsuzsa Novak will be my guest on the Marketing Blab. In this post, she shares the highlights of a few real-life stories to inspire you to be the fullest expression of your essence. People say I'm strong. After all I've moved to the other side of the globe from my native communist Hungary when I was only 20 years old. I left my family and all the love I had behind – to come to the United States as a maid. But it was … [Read more...]

Discover the Incredible Marketing Tool That Only You Can Leverage

Finding Your Voice: Personal Braning

Thanks to guest blogger, Brian G. Johnson "It's so much easier to embrace who you are with others when you're not trying to be something that you're not." ~Brian G. Johnson The above is a quote that Brian G. Johnson shares in Chapter 3 of his best-selling book Trust Funnel. On September 18th, Brian was my featured guest on the Marketing Blab (click here to watch the video recording). Below is an excerpt from that chapter of his book. Finding Your Voice When it comes to success, … [Read more...]

In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]