“Chef” – A flick about love, relationships & the power of social networking

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This summer, forget about sci-fi and wild west adventures. Do yourself a favor and head to the theatre for "Chef." I loved, loved, loved this flick and the messages it delivered. It's about passion and love - love of life, career, family relationships, best friends. And, beautifully interwoven throughout, it's about the power of social networking and branding. Carl Casper (Jon Favreau) is a chef, passionate about his art. He loves to cook and as the movie begins, the prominent L.A. … [Read more...]

Does YOUR Logo Suck? 9 Design Tips to Assess Its Strength

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Thanks to guest blogger, Kathy Swiderski Graphic designers are trained to look at logos differently than the average person. We have to think about how it will work in numerous situations such as: Large and small Black and white Various readers What it communicates Is it memorable? I've been creating logos and brands for more than 20 years. So, I'd like to share my experience with you. Here are 9 main tips you should consider to ensure that you have a strong logo for your … [Read more...]

5 Tips For Branding Your Business

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Thanks to guest blogger, Toni Nelson Building a successful brand will certainly solidify your business in the industry you are in. Think of logos for various businesses. What do you think of? Do you think of the lizard that represents Geico? Do you think of the red target sign for Target stores? What about the logo for Starbucks? You see, logos call to mind "the company." However, your brand is more than just a logo. It can also be a statement or tagline. In short you’re branding … [Read more...]

5 Ways to Use Branded Content to Boost Your Brand

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If there’s one buzzword (or I should say "buzz phrase") that’s getting attention in marketing circles these days, it’s "branded content." Initially, what started as product placements in your favorite movies and TV shows — with characters conspicuously guzzling a particular brand of soda — has grown up into something much more sophisticated. What is branded content? Branded content is sometimes known as content marketing or sponsored content (or you may have heard it referred to as … [Read more...]

Do You Know How To Stand Out Like A Purple Cow?

Create your unique, purple cow message

Thanks to guest blogger, Steve Kloyda – The Prospecting Expert How well do you communicate your sales message? Is your message clear, concise and consistent? When was the last time someone walked up to you at a social gathering, introduced themselves and asked you, "What do you do?" What did you say? How did you communicate your message? Were you at a loss for words? Well, most sales people are and, if they aren't, their message sounds like everyone elses. Let me give you an example of what I … [Read more...]