Discover the Incredible Marketing Tool That Only You Can Leverage

Finding Your Voice: Personal Braning

Thanks to guest blogger, Brian G. Johnson "It's so much easier to embrace who you are with others when you're not trying to be something that you're not." ~Brian G. Johnson The above is a quote that Brian G. Johnson shares in Chapter 3 of his best-selling book Trust Funnel. On September 18th, Brian was my featured guest on the Marketing Blab (click here to watch the video recording). Below is an excerpt from that chapter of his book. Finding Your Voice When it comes to success, … [Read more...]

In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]

How Did Little ‘Ol Me Achieve a Social Reach of More Than 1.4 Million?

Millionaire Marketing Thunderclap Book Launch

After spending most of last year working on my book, I proudly held the physical product in my hand. As I began planning the official book launch, a colleague told me about a cool tool that would help me achieve a broader reach as I announced the book. I’d seen him and two other colleagues use it and knew it was something I had to add to my toolbox - especially since it’s a very cost-effective marketing tool, which is what my book is all about! It’s called Thunderclap. They describe … [Read more...]

“Chef” – A flick about love, relationships & the power of social networking


This summer, forget about sci-fi and wild west adventures. Do yourself a favor and head to the theatre for "Chef." I loved, loved, loved this flick and the messages it delivered. It's about passion and love - love of life, career, family relationships, best friends. And, beautifully interwoven throughout, it's about the power of social networking and branding. Carl Casper (Jon Favreau) is a chef, passionate about his art. He loves to cook and as the movie begins, the prominent L.A. … [Read more...]

Does YOUR Logo Suck? 9 Design Tips to Assess Its Strength


Thanks to guest blogger, Kathy Swiderski Graphic designers are trained to look at logos differently than the average person. We have to think about how it will work in numerous situations such as: Large and small Black and white Various readers What it communicates Is it memorable? I've been creating logos and brands for more than 20 years. So, I'd like to share my experience with you. Here are 9 main tips you should consider to ensure that you have a strong logo for your … [Read more...]