In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]

How Did Little ‘Ol Me Achieve a Social Reach of More Than 1.4 Million?

Millionaire Marketing Thunderclap Book Launch

After spending most of last year working on my book, I proudly held the physical product in my hand. As I began planning the official book launch, a colleague told me about a cool tool that would help me achieve a broader reach as I announced the book. I’d seen him and two other colleagues use it and knew it was something I had to add to my toolbox - especially since it’s a very cost-effective marketing tool, which is what my book is all about! It’s called Thunderclap. They describe … [Read more...]

“Chef” – A flick about love, relationships & the power of social networking

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This summer, forget about sci-fi and wild west adventures. Do yourself a favor and head to the theatre for "Chef." I loved, loved, loved this flick and the messages it delivered. It's about passion and love - love of life, career, family relationships, best friends. And, beautifully interwoven throughout, it's about the power of social networking and branding. Carl Casper (Jon Favreau) is a chef, passionate about his art. He loves to cook and as the movie begins, the prominent L.A. … [Read more...]

Does YOUR Logo Suck? 9 Design Tips to Assess Its Strength

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Thanks to guest blogger, Kathy Swiderski Graphic designers are trained to look at logos differently than the average person. We have to think about how it will work in numerous situations such as: Large and small Black and white Various readers What it communicates Is it memorable? I've been creating logos and brands for more than 20 years. So, I'd like to share my experience with you. Here are 9 main tips you should consider to ensure that you have a strong logo for your … [Read more...]

5 Tips For Branding Your Business

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Thanks to guest blogger, Toni Nelson Building a successful brand will certainly solidify your business in the industry you are in. Think of logos for various businesses. What do you think of? Do you think of the lizard that represents Geico? Do you think of the red target sign for Target stores? What about the logo for Starbucks? You see, logos call to mind "the company." However, your brand is more than just a logo. It can also be a statement or tagline. In short you’re branding … [Read more...]