On Black Friday Was Your Inbox As Stuffed As Your Belly On Thanksgiving?

Is your email inbox overstuffed

For many of you (in the U.S.) who celebrated Thanksgiving last Thursday, you may have been fortunate to sit down to a bountiful meal. I hope you found yourself in the company of those you love, enjoying turkey (unless you’re a vegetarian) and all the trimmings. Like many, you probably walked away satiated and experienced the typical turkey coma. After the celebration, you retreated to bed and what did you discover on Friday morning? Your belly may no longer have felt bloated, but perhaps … [Read more...]

Copywriting Tip: Make Your Content Upbeat and Inviting

Upbest copywriting

With all the information available to you online, you've probably read numerous articles, sales pages, and e-books. Notice anything different from one piece to the next - even when they're on the same topic or promoting the same product/service? I'm referring to the different tones used or the moods set in the writing style used by the author or copywriter. Simply by changing a few words or adding punctuation and pauses, a writer can change how you - the reader - feel about what you're … [Read more...]

Whose right is it anyway?

Whose right is it anyway?

It is not uncommon for me, as a copyWRITER, to receive phone calls from people who are actually seeking information about copyRIGHTS. I explain the difference(s) to them and direct them to the Copyright Office’s home page. It’s also not uncommon, for those company professionals who do understand the difference between “write” and “right,” to think that they own the rights to use copy for whatever purpose they want. This is not the case and it is my hope to clarify this for you in this … [Read more...]

Quick Copywriting Headline Tip: Give Prospects Helpful Information

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What do your prospects want from you? Here's today's quick copywriting headline tip: When writing your headline, provide your readers with helpful, useful information. For example, "Five reasons why using numbers in your headlines works." Or "Four ways to lose weight without giving up your favorite foods." Remember, one way to create a rock-solid, attention-getting headline is to deliver helpful, useful information that resonates with your prospects and customers. Have a tip … [Read more...]

Quick Copywriting Tip: How Do You Write Headlines That Go Ka-Ching?

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How do you create a rock-solid headline that grabs attention and goes ka-ching? According to veteran direct response copywriter (and my mentor), the late Eugene Schwartz, "Your headline has only one job - to stop your prospect and compel him or her to read the second sentence of your ad." Advertising guru David Ogilvy said, "On the average five times as many people read the headlines as read the body copy." So, here's a quick copywriting tip when you're writing headlines: Promise … [Read more...]