How To Tap Into Your Customers’ Subconscious Using Sensory Words

copywriting to the subconscious

Thanks to guest blogger, Darren DeMatas While readers make their way through your web copy, their subconscious minds are in the midst of deciding if they will buy from you. I think we mistakenly believe that our prospects are purely rational, critical thinkers. But people make their purchase decisions based on thoughts they are not even aware of. Copywriters have the difficult job of educating the rational brain and persuading people to take action at a subconscious level. When writing … [Read more...]

Quick Copywriting Tip: Address Your Prospects’ Concerns

Quick Copywriting Tips

Do you know that the job of your headline is to get your prospects to read the next line? You want to make sure your message touches, resonates and connects with your prospects. Here's today's quick copywriting tip: When writing your headline, address your prospects’ concerns. For example: “Facing foreclosure here are three questions to ask your lender before they take away your home” OR “Need money now here are ten legitimate ways to make a quick buck.” Remember, when you’re … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

Tips for Writing Newsletters that Build Relationships

Writing newsletter content

Newsletters - whether in print or online - are a great way to stay in touch with your customers & prospects while building long-term relationships with them.  A good promotional newsletter offers valuable, worthwhile information to its readers. They are not as aggressive at selling as other forms of marketing. Yes, they may promote your business, but they're not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any … [Read more...]