Long Copy or Short Copy? That Is An Ongoing Question

Long copy or short copy?

Yes, that's the question - a question that's been asked over and over again: Long copy or short copy? More often than not, I hear many of my writing clients say, "Our prospects are busy and they won't read long copy." My response is usually, if your message resonates with them they will read on. And, I add that it's important to write as much as you need to in order to get your message across. A message that pushes their buttons and reveals a solution that makes their lives and/or jobs … [Read more...]

Quick Copywriting Tip: Convey These 2 Qualities To Attract Prospects To You

Copywriting Tip from Millionaire Marketing on a Shoestring Budget

Be confident about who you are, what you have to offer and how you help people. "Why fit in when you were born to stand out?" - Dr. Seuss Your attitude and your visible confidence are two qualities that attract people to you. When you're confident about yourself - as well as the program or service you're offering and how it helps your ideal clients - that clarity comes across in your marketing message. When that happens, your prospects respond to you you in a positive way (and take … [Read more...]

How To Tap Into Your Customers’ Subconscious Using Sensory Words

copywriting to the subconscious

Thanks to guest blogger, Darren DeMatas While readers make their way through your web copy, their subconscious minds are in the midst of deciding if they will buy from you. I think we mistakenly believe that our prospects are purely rational, critical thinkers. But people make their purchase decisions based on thoughts they are not even aware of. Copywriters have the difficult job of educating the rational brain and persuading people to take action at a subconscious level. When writing … [Read more...]

Quick Copywriting Tip: Address Your Prospects’ Concerns

Quick Copywriting Tips

Do you know that the job of your headline is to get your prospects to read the next line? You want to make sure your message touches, resonates and connects with your prospects. Here's today's quick copywriting tip: When writing your headline, address your prospects’ concerns. For example: “Facing foreclosure here are three questions to ask your lender before they take away your home” OR “Need money now here are ten legitimate ways to make a quick buck.” Remember, when you’re … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]