Do your marketing materials talk to your customers?

Connecting with others

You open a brochure or go to a Web site and it doesn’t take long before you decide that this isn’t the product or service for you. What comes across isn’t how you benefit from the product, but how wonderful the company is that is selling it. In a teleseminar hosted by a colleague, one of the points we discussed was how many companies think it’s important to “strut their stuff” and tell their prospects just how wonderful their company is. However, what many companies don’t realize before they … [Read more...]

Remember the opera “AIDA” when copywriting to generate leads

Copywriting that generates leads

Paula Pollock of Pollock Marketing Group invited me to be a guest speaker on one of her "Operation Lead Generation" teleseminars. She asked me to discuss how writing marketing copy contributes to lead generation for one’s business. I know you understand the value of good copywriting when creating marketing materials for your business. And perhaps you've heard or read about "AIDA" in the past. Here's a refresher - a summary of the main points Paula and I discussed … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

Copywriting w/emotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

A Quick Fill-in-the-Blank Copywriting Quiz

A Fill-in-the-blank copywriting quiz

Thought I'd have a little fun here by offering this short copywriting quiz. By filling in the blanks you'll end up with a list of six valuable copywriting tips you can put to use next time you're writing marketing content. So here you go . . . #1. Write content that speaks ______ your prospects, not ______ at them. It's one element that makes the difference between grabbing your prospects' attention so they read your content vs. click onto another Web site (or throw your mail piece into … [Read more...]

Quick Copywriting Tip: Give Prospects Helpful Information In Your Headline

What do your prospects want from you? Watch this short video (just 60 seconds) for another quick copywriting tip. When writing your headline provide your readers with helpful, useful information. For example: 5 reasons why using numbers in your headlines work. 4 ways to lose weight without giving up your favorite foods. Using a number in your headline lets your prospects know that they can expect a finite set of helpful tips or pointers. And, they appreciate that because they walk away … [Read more...]