Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

Tips for Writing Newsletters that Build Relationships

Writing newsletter content

Newsletters - whether in print or online - are a great way to stay in touch with your customers & prospects while building long-term relationships with them.  A good promotional newsletter offers valuable, worthwhile information to its readers. They are not as aggressive at selling as other forms of marketing. Yes, they may promote your business, but they're not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any … [Read more...]

Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

Marketing with pets

You've heard it. The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend! In 2014 approximately $58.51 billion was projected to be spent on our pets, up from $35.9 billion in 2005 and a meager $21 billion in 1996, according to the American Pet Products Association (APPA). An estimated 2.8 million American households have horses, 45.3 million have cats, and 56.7 million … [Read more...]

Do You Know the 2 Keys to Creating Powerful Marketing Materials?

Keys to Copywriting

Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised - during an information-gathering session with clients – how often these elements are not clear or well-defined. The marketing manager is in a hurry to get a project done. His/her boss is on a deadline so they’re in such a rush, … [Read more...]