Christmas Cards In July

Christmas Cards in July

Thanks to guest blogger, Brian Kurtz I first thought about writing this post as I waited on a very long line at the post office last December, behind a guy with a shoebox full of Christmas cards stamped and ready to go. But I wanted to wait a bit so we would be far enough away from Christmas so I could ask you the following question: “Have you sent lots of follow up cards, letters and/or gifts to at least some of your favorite people in the last three months since you sent out your … [Read more...]

Direct Mail Has Not Gone Away: 3 Reasons Print is Still Alive and Well

Direct Mail Has Not Gone Away

One of my favorite videos is Le Papier Ne Sera Jamais Mort. When I first saw it I wrote a blog post, “Print Marketing: Dead or Alive?” highlighting some statistics that supported the idea that indeed direct mail was alive and well. Reading the January/February 2016 issue of Target Marketing, I came across “The Trouble with Digital Marketing,” by fellow copywriter Bob Bly. In this piece, he explains how print promotions such as newsletters have more attention-getting power than their … [Read more...]

Gary Halbert’s Timeless Copywriting Tips

Gary Halbert's How to Make Maximum Money in Minimum Time

Back in April of 1991, when my business was just 2 years old, I had the good fortune of attending a seminar hosted by copywriter Gary Halbert. A legend in the industry (and he probably would have said in his own mind as well), Gary provided us with his book How To Make Maximum Money In Minimum Time! While doing some much-needed housekeeping, I came across Gary's book (a compilation of his newsletters) and sat down for a re-read. Released in 1990, before the Internet took the world by storm, … [Read more...]

Print Marketing: Dead or Alive?

Print is not dead

When my colleague Linda Pizzitola shared her guest post “In Print We Trust: A Valued Branding and Marketing Tool” on my blog, it reminded me of a French commercial I’d seen online a couple of years ago. Titled, “Le Papier Ne Sera Jamais Morte” (Paper Will Never Be Dead), you can view it below and enjoy a good laugh. In today’s digital world, it seems one might think that print media has gone by the wayside, but I disagree. Take a look at your email inbox each morning and be honest, are … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

Copywriting w/emotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]