On Black Friday Was Your Inbox As Stuffed As Your Belly On Thanksgiving?

Is your email inbox overstuffed

For many of you (in the U.S.) who celebrated Thanksgiving last Thursday, you may have been fortunate to sit down to a bountiful meal. I hope you found yourself in the company of those you love, enjoying turkey (unless you’re a vegetarian) and all the trimmings. Like many, you probably walked away satiated and experienced the typical turkey coma. After the celebration, you retreated to bed and what did you discover on Friday morning? Your belly may no longer have felt bloated, but perhaps … [Read more...]

E-mail etiquette: You opted-in, but now you’re overloaded!

E-mail etiquette

I once wrote about e-mail "use" versus "abuse." I referred mostly to those unsolicited e-mails we all get - the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report - something I, like many online marketers, … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

Copywriting w/emotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Are All Your Marketing Eggs in One Basket?

Thanks to guest blogger, Alan Rosenspan. In October 2013, the Direct Marketing Association (DMA) released the results of a study that showed direct mail is still the most important medium - despite the rise in digital marketing. "Traditional offline marketing, including direct mailers, was a $93.6 billion industry in 2012," according to the study by professors John Deighton of Harvard University and Peter Johnson of Columbia University. "Online marketing, which includes electronic ads, … [Read more...]