E-mail etiquette: You opted-in, but now you’re overloaded!

E-mail etiquette

I once wrote about e-mail "use" versus "abuse." I referred mostly to those unsolicited e-mails we all get - the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report - something I, like many online marketers, … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

Copywriting w/emotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Are All Your Marketing Eggs in One Basket?

Thanks to guest blogger, Alan Rosenspan. In October 2013, the Direct Marketing Association (DMA) released the results of a study that showed direct mail is still the most important medium - despite the rise in digital marketing. "Traditional offline marketing, including direct mailers, was a $93.6 billion industry in 2012," according to the study by professors John Deighton of Harvard University and Peter Johnson of Columbia University. "Online marketing, which includes electronic ads, … [Read more...]

*YAWN* Does Your Call-to-Action Put Readers to Sleep?

“Buy now.” “Get my free ebook.” “Attend this event.” “Register for my teleclass today.” *YAWN* “Why should I?” If that’s not a question you’re asking yourself when you’re crafting a call-to-action, it should be. WHY? Because it’s definitely a question your reader is asking. Business bio-crafter extraordinaire, Nancy Juetten, posted a funny blog last month about her Y.A.W.N. system for selling, as in: “Y–ou A-bsolutely W–ill N-ot get the business when all you talk about is your generic … [Read more...]