Facebook Organic Reach: Dead or Alive? Blabbing with Andrea Vahl

Facebook Organic Reach: Dead or Alive?

I was honored to have Andrea Vahl as a guest on the Marketing Blab. Co-author of Facebook Marketing All-in-One for Dummies, Andrea shared her insights and tips in response to the question is Facebook organic reach dead or alive? Here’s what Andrea shared with the Blab viewers: People are frustrated and irritated because the old days of free reach, fabulous comments and engagement are over. It’s more challenging now because Facebook is a publicly-traded company and, as such, they’re … [Read more...]

Facebook Ads – Advantages and Mistakes: Blabbing with Brian Carter

Facebook Ads Blabbing with Brian Carter

On November 13th, social media keynote speaker, and owner of the digital marketing agency Brian Carter Group, Brian Carter was gracious enough to spend time on the Marketing Blab with Debra. Known for blending marketing, comedy and innovation, Brian explained, “Comedy and laughter helps people learn, keeps them awake, gets their attention and keeps them engaged.” With a delightful sense of humor, Brian engaged the Blab viewers as we dove into the subject of Facebook advertising. While … [Read more...]

Twelve Good, Bad and Ugly Things About Facebook Marketing in 2015


Thanks to guest blogger, Brian Carter On November 13th, Brian will be my featured guest on the Marketing Blab at 11:30am MT (10:30am PT, 1:30pm ET). Please join us. In the meantime, enjoy Brian's insights on the 12 good, bad and ugly things about Facebook marketing in 2015. I think the real problem is that Facebook is easy to do poorly - and many businesses don’t put enough time and training into it. So they feel like they’ve wasted their money. They probably have, because the companies … [Read more...]

Five Cool Image Resources to Help You Rock Out Your Social Media Marketing

Cool Images for Social Media marketing

Whether you’re posting images for your blog or for your social networks - from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn - here are several free tools that help you create cool graphics that rock! Here are 5 of my favorites: 1. WordSwag - if you own an iPhone, this is one of my favorite apps (and one reason I selected an iPhone vs. an Android). You can pull in an image from your Camera Roll or search WordSwag for an image (WordSwag accesses images from Pixabay). … [Read more...]

Where Is Your Audience Socializing Online?

Social networks

As marketers, we're always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing? In a post on AdWeek.com Debra Aho Williams, eMarketer's principal analyst said,"Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking. More than half … [Read more...]