A Lesson In Personal Branding From Prince

A Lesson In Personal Branding From Prince

During the recent Saturday Night Live tribute to Prince, Jimmy Fallon said “Larger than life, fashion, music, you couldn't take your eyes off him. I mean, he had his own color. Who has their own color? He owns purple...” Purple was synonymous with Prince. After his passing, the Empire State Building was lit up in purple as was the Eiffel Tower, New Orleans’ Superdome, Niagara Falls, Chicago’s skyline and more. Whether it was a conscious effort on his part or not, you could say the color … [Read more...]

27 Inspirational Quotes to Celebrate 27 Years in Business

Now's the time to let your light shine

January 1st, 1989 I opened my doors for business as The Write Direction offering my services as a direct response copywriter. Back then I had no idea that now, 27 years later, I would be an author and speaker sharing all that I've learned with others to help them be successful in their businesses. To celebrate, here are 27 quotes from my book Millionaire Marketing on a Shoestring Budget. Some are my words and others come from those who have inspired me. I hope you too are inspired. 1. … [Read more...]

Do Go-Givers Just Give Everything Away? Blabbing with Bob Burg

Blabbing with Bob Burg about being a Go-Giver

I had the good fortune and honor to host Bob Burg as my guest on the Marketing Blab. During the show, we talked about the Go-Giver philosophy and Bob provided responses to several questions that helped clarify the Go-Giver philosophy. Here are four of them: 1. How does a Go-Giver make money when he/she is giving things away? "Being a Go-Giver isn't about giving things away. That's one of the things that's kind of confusing when people hear 'The Go-Giver,' explained Bob. "A Go-Giver is … [Read more...]

Handwritten Notes: The Gratitude Tool That Always Works

Handwritten Notes the Gratitude tool

Thanks to guest blogger, Bob Burg On December 11th, Bob was my featured guest on the Marketing Blab. Please feel free to watch the replay on YouTube. In the meantime, enjoy Bob’s post about the importance and value of writing handwritten notes. Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain - in … [Read more...]

Quick Copywriting Tip: Convey These 2 Qualities To Attract Prospects To You

Copywriting Tip from Millionaire Marketing on a Shoestring Budget

Be confident about who you are, what you have to offer and how you help people. "Why fit in when you were born to stand out?" - Dr. Seuss Your attitude and your visible confidence are two qualities that attract people to you. When you're confident about yourself - as well as the program or service you're offering and how it helps your ideal clients - that clarity comes across in your marketing message. When that happens, your prospects respond to you you in a positive way (and take … [Read more...]