Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

Marketing with pets

You've heard it. The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend! In 2014 approximately $58.51 billion was projected to be spent on our pets, up from $35.9 billion in 2005 and a meager $21 billion in 1996, according to the American Pet Products Association (APPA). An estimated 2.8 million American households have horses, 45.3 million have cats, and 56.7 million … [Read more...]

Are you writing from the inside out?

Julia Cameron writing from the inside out

Whether you're blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they're turned off by the hard sales approach. They want to feel heard and understood on a personal level. That's why I love, and am inspired by, this quote from Julia Cameron: "When we write from the inside out rather than the outside in, when we write about what most concerns us rather than … [Read more...]

Are New Year’s Resolutions For The Birds?

SoaringBirds

Often, when a new year approaches, I get an onslaught of emails about setting resolutions. (How many did you get in your inbox?) Since I don't make resolutions, you didn't get such an email from me. On New Year's Eve day I have a tradition of soaking in a hot bubble bath, lighting candles, listening to soft music and reflecting on the year that's ending. As the year comes to an end, do you take time to reflect? I’m guessing you do. While many people start making resolution lists, I'm not … [Read more...]

What’s Your Word for 2015?

What is your word for 2015%

For the past couple of years, toward the end of the year, I have posted this question on social networks. I have received a lot of wonderful feedback from those who replied in the past so I’m continuing the tradition again this year. Perhaps one (or several) of these words will serve as inspiration for you (in your life, your business or perhaps, when you blog). What’s your word for 2015? Here are some of the words and creative responses my friends and colleagues shared with me on both … [Read more...]

Are You Rich in Friendships?

Are you rich in friendships?

December 1st was my sixtieth birthday. Yes, you read correctly - the big 6-0. I love celebrating birthdays and have had a party every year of my adult life. Everyone asks, "How does it feel?" and most years, it doesn't affect me. I didn't think 60 affected me either until a couple of weeks before my birthday. I had a melt down. I was feeling sorry for myself as my life didn't look as I had pictured it might at this age. However, here's what I did . . . I allowed myself to have a "pity … [Read more...]