Millionaire Marketing on a Shoestring Budget on the Women in Business Show

Dr. Gayle Carson is known as the Spunky Old Broad. But how did she gain a reputation for being an S.O.B? After being asked, "How do you stay so positive?” “Where does that inner-spunk come from?” Gayle thought, "Did they say SPUNK?" Knowing that she wasn’t a spring chicken and having an opinion can make people reach for the BROAD word, she put this all together and decided to take three words, typically negative, and represent them in a positive way. Hence, the Spunky Old Broad (SOB) … [Read more...]

A Lesson In Personal Branding From Prince

During the recent Saturday Night Live tribute to Prince, Jimmy Fallon said “Larger than life, fashion, music, you couldn't take your eyes off him. I mean, he had his own color. Who has their own color? He owns purple...” Purple was synonymous with Prince. After his passing, the Empire State Building was lit up in purple as was the Eiffel Tower, New Orleans’ Superdome, Niagara Falls, Chicago’s skyline and more. Whether it was a conscious effort on his part or not, you could say the color … [Read more...]

27 Inspirational Quotes to Celebrate 27 Years in Business

January 1st, 1989 I opened my doors for business as The Write Direction offering my services as a direct response copywriter. Back then I had no idea that now, 27 years later, I would be an author and speaker sharing all that I've learned with others to help them be successful in their businesses. To celebrate, here are 27 quotes from my book Millionaire Marketing on a Shoestring Budget. Some are my words and others come from those who have inspired me. I hope you too are inspired. 1. … [Read more...]

Do Go-Givers Just Give Everything Away? Blabbing with Bob Burg

I had the good fortune and honor to host Bob Burg as my guest on the Marketing Blab. During the show, we talked about the Go-Giver philosophy and Bob provided responses to several questions that helped clarify the Go-Giver philosophy. Here are four of them: 1. How does a Go-Giver make money when he/she is giving things away? "Being a Go-Giver isn't about giving things away. That's one of the things that's kind of confusing when people hear 'The Go-Giver,' explained Bob. "A Go-Giver is … [Read more...]

Handwritten Notes: The Gratitude Tool That Always Works

Thanks to guest blogger, Bob Burg On December 11th, Bob was my featured guest on the Marketing Blab. Please feel free to watch the replay on YouTube. In the meantime, enjoy Bob’s post about the importance and value of writing handwritten notes. Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain - in … [Read more...]