Does Your Desire for Perfection Lead to Procrastination?

Perfection vs. Procrastination

Does your desire for perfection lead to procrastination? It did for me. For the longest time now I’ve been saying I would do more video, but I always thought my hair needs to be perfect, my makeup needs to be perfect, the lighting needs to be perfect and as a result, I just procrastinated. So I just "went for it." Took out my selfie-stick, went out on my lanai and hit record. Here’s my Monday Morning Musing, au naturel - no makeup, no fancy lighting - just me and my iPhone... … [Read more...]

Are You Ready To Be Awesome?

Awesome Goal

I just returned from NAMS13 (Novice to Advanced Marketing Systems) where my colleague Nicole Dean announced that she was on a mission (there she is making the announcement at NAMS in the pic on the left). That mission is to help YOU Awesomize your Business, Awesomize your Life and Make the World a Better Place this April 2015. I asked Nicole what inspired her to do 30 Days of Awesomization and what the benefits would be for those who want to join the Awesomization Nation. Here’s what she … [Read more...]

Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

Marketing with pets

You've heard it. The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend! In 2014 approximately $58.51 billion was projected to be spent on our pets, up from $35.9 billion in 2005 and a meager $21 billion in 1996, according to the American Pet Products Association (APPA). An estimated 2.8 million American households have horses, 45.3 million have cats, and 56.7 million … [Read more...]

Are you writing from the inside out?

Julia Cameron writing from the inside out

Whether you're blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they're turned off by the hard sales approach. They want to feel heard and understood on a personal level. That's why I love, and am inspired by, this quote from Julia Cameron: "When we write from the inside out rather than the outside in, when we write about what most concerns us rather than … [Read more...]

Are New Year’s Resolutions For The Birds?

SoaringBirds

Often, when a new year approaches, I get an onslaught of emails about setting resolutions. (How many did you get in your inbox?) Since I don't make resolutions, you didn't get such an email from me. On New Year's Eve day I have a tradition of soaking in a hot bubble bath, lighting candles, listening to soft music and reflecting on the year that's ending. As the year comes to an end, do you take time to reflect? I’m guessing you do. While many people start making resolution lists, I'm not … [Read more...]