Remember the opera “AIDA” when copywriting to generate leads

Copywriting that generates leads

Paula Pollock of Pollock Marketing Group invited me to be a guest speaker on one of her "Operation Lead Generation" teleseminars. She asked me to discuss how writing marketing copy contributes to lead generation for one’s business. I know you understand the value of good copywriting when creating marketing materials for your business. And perhaps you've heard or read about "AIDA" in the past. Here's a refresher - a summary of the main points Paula and I discussed … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

Copywriting w/emotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]

Marketing Lessons My Mother Taught Me

Thanks to guest blogger, Andrea Feinberg. In updating one of my marketing programs (that I'll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. Here are the 3 most powerful forms of marketing recommended by business coach Andrea Feinberg: 1. Exquisite customer care: Business from established customers has the lowest cost of acquisition, in terms of energy … [Read more...]

Copywriting Tips Revealed on The Networking CEO Show

Patty Farmer, "The Networking CEO(TM)", is a highly sought after public speaker, radio show host, author, and marketing professional. She is a shining example of how passionate leadership coupled with a truly personal touch can create a meaningful and enduring platform bringing lasting and very real-world benefits. I am honored that Patty has invited me to be a featured guest to speak about copywriting tips on her Networking CEO radio show. During the live broadcast on May 3, 2013 we … [Read more...]