E-mail etiquette: You opted-in, but now you’re overloaded!

E-mail etiquette

I once wrote about e-mail "use" versus "abuse." I referred mostly to those unsolicited e-mails we all get - the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report - something I, like many online marketers, … [Read more...]

Leverage the Power of Webinars to Increase Engagement and Boost Your Sales

Leverage the power of webinars

Thanks to guest blogger Ellen Finkelstein. On November 20th, Ellen was my featured guest on the Marketing Blab. You can watch the replay, but in the meantime, enjoy her insights on leveraging the power of webinars as a tool to increase engagement and boost your sales. Many online marketers make most of their money by doing webinars with affiliate partners. You can do a webinar about your product for a partner’s subscribers and a partner can do a webinar about his/her product for your … [Read more...]

9 Ways Blogging Leads to More Traffic, Leads and Sales

blog-92132_640

Thanks to guest blogger, Michelle Shaeffer. On September 25th, Michelle was my featured guest on the Marketing Blab. Feel free to watch the replay of our interview, but in the meantime, enjoy these blogging tips from Michelle. Would you like to get more traffic to your blog, more leads on your list, and more sales in your business? Here are 9 ways to make that happen: 1. Know your audience Who are you writing your blog posts for? What are their motivations, desires, dreams and goals? … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

Marketing with pets

You've heard it. The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend! In 2014 approximately $58.51 billion was projected to be spent on our pets, up from $35.9 billion in 2005 and a meager $21 billion in 1996, according to the American Pet Products Association (APPA). An estimated 2.8 million American households have horses, 45.3 million have cats, and 56.7 million … [Read more...]