Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]

Marketing Lessons My Mother Taught Me

Thanks to guest blogger, Andrea Feinberg. In updating one of my marketing programs (that I'll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. Here are the 3 most powerful forms of marketing recommended by business coach Andrea Feinberg: 1. Exquisite customer care: Business from established customers has the lowest cost of acquisition, in terms of energy … [Read more...]

Copywriting Tips Revealed on The Networking CEO Show

Patty Farmer, "The Networking CEO(TM)", is a highly sought after public speaker, radio show host, author, and marketing professional. She is a shining example of how passionate leadership coupled with a truly personal touch can create a meaningful and enduring platform bringing lasting and very real-world benefits. I am honored that Patty has invited me to be a featured guest to speak about copywriting tips on her Networking CEO radio show. During the live broadcast on May 3, 2013 we … [Read more...]

Attention Marketers: Boomer Women Are A Booming Audience

Did you know that, women account for $7 trillion in consumer and business spending in the United States? And, over the next decade, they will control two thirds of consumer wealth? In "The Top 30 Stats You Need to Know When Marketing to Women," Ekaterina Walter wrote, “Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.” As early as 2000, women were found to have … [Read more...]

Marketing Mistake, Part 2: Two Questions to Ask When Identifying Your Ideal Client

Thanks to guest blogger, Ava Diamond. In Part 1 of this series, I touched on the “big fail” in marketing - you’re creating a message with broad appeal because you don’t want to leave anyone out. It’s a “big fail" because, in actuality, marketing to everyone is marketing to no one. Many of you have already identified your "niche", your tribe, your peeps. I'd encourage you to see if you can get it a little tighter, a little more focused, a little more specific. See if you can't find some ways to … [Read more...]