How to “Reply But Not Accept” a LinkedIn Connection Request in the New UI

Do you have the new desktop user interface (UI) on LinkedIn yet? They've been rolling out the desktop redesign slowly and I just received it on my profile. While there are several changes, one I want to address here is your ability to "reply but not accept" a LinkedIn invitation. I've always been of the mind set that, when you receive an invitation from someone you don't know or recognize, it's not an immediate reason to ignore their request. Rather, visit their profile, see who they are, … [Read more...]

E-mail etiquette: You opted-in, but now you’re overloaded!

I once wrote about e-mail "use" versus "abuse." I referred mostly to those unsolicited e-mails we all get - the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report - something I, like many online marketers, … [Read more...]

Leverage the Power of Webinars to Increase Engagement and Boost Your Sales

Thanks to guest blogger Ellen Finkelstein. On November 20th, Ellen was my featured guest on the Marketing Blab. You can watch the replay, but in the meantime, enjoy her insights on leveraging the power of webinars as a tool to increase engagement and boost your sales. Many online marketers make most of their money by doing webinars with affiliate partners. You can do a webinar about your product for a partner’s subscribers and a partner can do a webinar about his/her product for your … [Read more...]

9 Ways Blogging Leads to More Traffic, Leads and Sales

Thanks to guest blogger, Michelle Shaeffer. On September 25th, Michelle was my featured guest on the Marketing Blab. Feel free to watch the replay of our interview, but in the meantime, enjoy these blogging tips from Michelle. Would you like to get more traffic to your blog, more leads on your list, and more sales in your business? Here are 9 ways to make that happen: 1. Know your audience Who are you writing your blog posts for? What are their motivations, desires, dreams and goals? … [Read more...]

Are Newsletters In Your Marketing Toolbox?

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]