Don’t Blame Your Lack of LinkedIn Personalization on Your Smartphone

Don't Blame Your Smartphone

It used to be that, when you sent out an invitation to connect with someone on LinkedIn - and you used your smartphone - LinkedIn did not give you the ability to personalize that request. If you clicked on the "connect" button from your phone, a generic LinkedIn invitation went out automatically. It was frustrating to those who valued the importance of connecting in a friendly and professional way, but were using their phones to do so. The other day I received another generic invite and, … [Read more...]

LinkedIn Connection Requests: Why Keep Messing With a Good Thing?

LinkedIn question

I delivered a LinkedIn presentation last week and revealed 7 common mistakes made on the social platform. One of the questions asked was "Do you accept LinkedIn invites from people you don't know or who you have never met?" It was the perfect lead in to one of the common mistakes I talk about - ignoring invitations. When I receive a LinkedIn invitation from someone I don't know, the first thing I do is see if they wrote a personalized message to me (sending a generic invite is another of the … [Read more...]

Five Insightful Takeaways About LinkedIn After Blabbing with Viveka von Rosen

Viveka von Rosen LinkedIn Expert

On October 23, 2015, my special guest on the Marketing Blab with Debra, was my friend Viveka von Rosen. Known as the LinkedIn Expert, the topic of conversation was of course, LinkedIn. We had a great time talking about the art of engaging and nurturing relationships on the social platform. One point Viveka brought up is that she considers LinkedIn a business or CRM tool, not a social media site. Here are five key LinkedIn takeaways we covered during the Blab (which, because we were having … [Read more...]

The Biggest Mistake Professionals Make on LinkedIn: Are You Doing This?

Biggest mistake on LinkedIn

Each time I speak on the subject of LinkedIn, just about everyone in the room raises their hand saying they receive LinkedIn invitations from people they don’t know. Baffled as to why they’re receiving this invitation from a stranger, their tendency is to ignore it and move on. While one reason they react this way is because they don’t know the other person, another reason is that the invitation is totally impersonal. They open it and see this: “I’d like to add you to my professional network … [Read more...]

Three Simple Steps For Creating Engagement on Linkedin

Connecting & engaging with others

Social networking - it’s about being social. You may have heard that before and for good reason. According to Websters II New Riverside Dictionary, the definition of social is: 1. Living in communities or groups. 2. Of or relating to the life and interrelationships of human beings in society. 3. Marked by friendly companionship with others. These are three things you do everyday offline. Now, just transfer your social skills to LinkedIn and do the same thing online! Each time I deliver a … [Read more...]