Five Insightful Takeaways About LinkedIn After Blabbing with Viveka von Rosen

Viveka von Rosen LinkedIn Expert

On October 23, 2015, my special guest on the Marketing Blab with Debra, was my friend Viveka von Rosen. Known as the LinkedIn Expert, the topic of conversation was of course, LinkedIn. We had a great time talking about the art of engaging and nurturing relationships on the social platform. One point Viveka brought up is that she considers LinkedIn a business or CRM tool, not a social media site. Here are five key LinkedIn takeaways we covered during the Blab (which, because we were having … [Read more...]

The Biggest Mistake Professionals Make on LinkedIn: Are You Doing This?

Biggest mistake on LinkedIn

Each time I speak on the subject of LinkedIn, just about everyone in the room raises their hand saying they receive LinkedIn invitations from people they don’t know. Baffled as to why they’re receiving this invitation from a stranger, their tendency is to ignore it and move on. While one reason they react this way is because they don’t know the other person, another reason is that the invitation is totally impersonal. They open it and see this: “I’d like to add you to my professional network … [Read more...]

Three Simple Steps For Creating Engagement on Linkedin

Connecting & engaging with others

Social networking - it’s about being social. You may have heard that before and for good reason. According to Websters II New Riverside Dictionary, the definition of social is: 1. Living in communities or groups. 2. Of or relating to the life and interrelationships of human beings in society. 3. Marked by friendly companionship with others. These are three things you do everyday offline. Now, just transfer your social skills to LinkedIn and do the same thing online! Each time I deliver a … [Read more...]

Two Tips for Social Media Success in Just 15 Minutes


Thanks to guest blogger, Deb Krier. People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to waste, and so on and so on. You can successfully use social media in as little as 15 minutes a day. However, there are two things to keep in mind: FOCUS and PLANNING. Keeping your … [Read more...]

What NOT To Do On LinkedIn


Thanks to guest blogger, Deb Krier. LinkedIn is a fabulous networking tool, when used properly. Unfortunately, sometimes people get a bit “off track” and end up annoying the very people they are connected with. I am what LinkedIn considers a “LION” – a LinkedIn Open Networker. Basically, this means that I will connect with virtually anyone. However, when I get a request to connect from someone I don’t know, I look at their Profile – especially if they didn’t tell me “why” they wanted … [Read more...]