Two Tips for Social Media Success in Just 15 Minutes

BLD032472

Thanks to guest blogger, Deb Krier. People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to waste, and so on and so on. You can successfully use social media in as little as 15 minutes a day. However, there are two things to keep in mind: FOCUS and PLANNING. Keeping your … [Read more...]

What NOT To Do On LinkedIn

Pulling-His-Hair-Out

Thanks to guest blogger, Deb Krier. LinkedIn is a fabulous networking tool, when used properly. Unfortunately, sometimes people get a bit “off track” and end up annoying the very people they are connected with. I am what LinkedIn considers a “LION” – a LinkedIn Open Networker. Basically, this means that I will connect with virtually anyone. However, when I get a request to connect from someone I don’t know, I look at their Profile – especially if they didn’t tell me “why” they wanted … [Read more...]

What Does Social Media Mean To You?

KittenHearts

Last month, Ellen Britt, founder of Pink Coattails, wrote a blog post entitled "Take off your social media mask on Facebook and be yourself." In it she said, "Your customers and clients and even your potential customers and clients are not on social media to get their problems solved. And they are definitely not there to buy stuff. They just want to…well…socialize." "This includes looking at and sharing pictures of cute cats and fabulous food and videos of three-legged dogs and even … [Read more...]

LinkedIn Profile Tip: Do You Know How to Optimize Your Website Links for Keyword Phrases?

LinkedIn Keyword Web links

Here's another little LinkedIn optimization tip for you - one that many folks are not aware of. Under your "Contact Info" tab, you can list up to 3 Web site links. Many people just insert one thinking, “I have one web site.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site? And, while you’re doing so you may use keyword phrases (important on LinkedIn) to describe each link. Take a look at what you have on your profile … [Read more...]

Copywriting Tips for Harnessing the Power of LinkedIn

Back in 2007, I received an invitation from a friend to join him on his LinkedIn network. At that time, I hadn’t heard about LinkedIn so I ignored the request. However, soon after, I started to receive more invites from numerous colleagues. Intrigued, I decided it was time to say “Sure, let’s LinkIn.” I didn’t give it much thought. I accepted the invitations, but still wasn’t quite clear on the value of this social network and how it would benefit me. That’s when I started asking questions. … [Read more...]