In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

How Did Little ‘Ol Me Achieve a Social Reach of More Than 1.4 Million?

Millionaire Marketing Thunderclap Book Launch

After spending most of last year working on my book, I proudly held the physical product in my hand. As I began planning the official book launch, a colleague told me about a cool tool that would help me achieve a broader reach as I announced the book. I’d seen him and two other colleagues use it and knew it was something I had to add to my toolbox - especially since it’s a very cost-effective marketing tool, which is what my book is all about! It’s called Thunderclap. They describe … [Read more...]

Tips for Writing Newsletters that Build Relationships

Writing newsletter content

Newsletters - whether in print or online - are a great way to stay in touch with your customers & prospects while building long-term relationships with them.  A good promotional newsletter offers valuable, worthwhile information to its readers. They are not as aggressive at selling as other forms of marketing. Yes, they may promote your business, but they're not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any … [Read more...]