Quick Copywriting Tip: Convey These 2 Qualities To Attract Prospects To You

Copywriting Tip from Millionaire Marketing on a Shoestring Budget

Be confident about who you are, what you have to offer and how you help people. "Why fit in when you were born to stand out?" - Dr. Seuss Your attitude and your visible confidence are two qualities that attract people to you. When you're confident about yourself - as well as the program or service you're offering and how it helps your ideal clients - that clarity comes across in your marketing message. When that happens, your prospects respond to you you in a positive way (and take … [Read more...]

Authors: 5 Reasons Why You Shouldn’t Crowdfund…Yet!

5 Reasons You Shouldn't Crowdfund Yet

Thanks to guest blogger, Dorit Sasson. There are tons of posts online about the importance of crowdfunding for authors and small business. Those looking to build a platform on any of the popular crowdfunding sites like Pubslush.com can benefit from building an engaging audience. As an author, you can test the market on your book idea and ultimately, raise funds through financial backers. But then...there's the scenario where an author or small business owner may not be ready for a … [Read more...]

In Print We Trust: A Valued Branding and Marketing Tool

In Print We Trust

Thanks to guest blogger, Linda Pizzitola When a relative of mine asked me to create her new logo, we started with my usual logo questionnaire. Once her logo was complete, we then collaborated on a brochure to showcase and promote her consulting services. She expected to start with a questionnaire for that too, but I didn’t have one at the time. However, I did unearth this buried old post from a 2006 Graphics Grapevine that 1) summarizes some benefits of having a printed promotional piece … [Read more...]

Are Newsletters In Your Marketing Toolbox?

Marketing toolbox

When you think of direct marketing promotions, a newsletter probably isn't the first thing that comes to mind. However, it can be a great direct marketing tool for promoting your product or service. As Lila Freilicher explained in her article "Newsletters Can Build Your Reputation" (DM News), "It will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]