4 Ways to Get Great Results from Your Freelance Copywriter

4 ways to get great results from a freelance copywriter

Perhaps you're a solopreneur or a small business owner getting ready to launch a marketing campaign. Or maybe, you're an ad agency or design firm with an overflow of work you can't handle without extra assistance. You don't have the creative talent in-house so you know you'll have to call upon an independent writer and/or designer to assist you. However, last time you did that you were not prepared. There were vital questions that the copywriter asked you and you didn't know the answers. … [Read more...]

Millionaire Marketing on a Shoestring Budget on the Women in Business Show

Women in Business with Dr. Gayle Carson

Dr. Gayle Carson is known as the Spunky Old Broad. But how did she gain a reputation for being an S.O.B? After being asked, "How do you stay so positive?” “Where does that inner-spunk come from?” Gayle thought, "Did they say SPUNK?" Knowing that she wasn’t a spring chicken and having an opinion can make people reach for the BROAD word, she put this all together and decided to take three words, typically negative, and represent them in a positive way. Hence, the Spunky Old Broad (SOB) … [Read more...]

Five Benefits of Participating in Virtual Book (Blog or Business)Tours

Virtual Book Tour for Authors

Thanks to guest blogger, D’vorah Lansky You may have heard the term, “Book Tour” but in case you have not heard of the term “Virtual Book Tour” I’d like to explain what that is and share how you can use this process to promote a book, a blog, a business, or anything you’d like. With a traditional book tour, authors travel from venue to venue to talk about and sell their books. The thing is, there is no way to know how many people will show up or how many books you will sell there. … [Read more...]

Writing to Your Prospects’ State of Awareness

Copywriting tips - Social media benefits

As a savvy marketer you know that it's important to understand who you're talking to before you hire a copywriter and ask them to write your next brochure, Web site or blog post. However, it's also important to know more than demographics . . . even more than lifestyle information. Do you know your target market's state of awareness about your product or service? What is their present state of knowledge about it and the satisfaction that it performs? Just like a promotion that speaks to … [Read more...]

Marketing Strategies: What’s Your Number One Marketing Rule?

Marketing Strategies: Marketing Rule

When I deliver presentations about marketing, I often ask the audience, "What does marketing mean to you?" At first, there's a hush in the room. After giving it some thought, people begin to call out their answers and, as you might imagine, there's some variety. I decided I would ask this question in one of the groups I'm in, "What one question/challenge comes to mind that you'd like the most help with, when it comes to marketing?" There were several replies (i.e., questions/challenges) … [Read more...]