Copywriting Tips for Harnessing the Power of LinkedIn

Back in 2007, I received an invitation from a friend to join him on his LinkedIn network. At that time, I hadn’t heard about LinkedIn so I ignored the request. However, soon after, I started to receive more invites from numerous colleagues. Intrigued, I decided it was time to say “Sure, let’s LinkIn.” I didn’t give it much thought. I accepted the invitations, but still wasn’t quite clear on the value of this social network and how it would benefit me. That’s when I started asking questions. … [Read more...]

Are You Shooting for the Moon or Shooting Yourself in the Foot?

Thanks to guest blogger, Andrea Feinberg Ready to start your own business after years as an employee? Before you can craft the practical decisions, relationships, policies and procedures necessary to build your successful business, your mindset needs to shift to your role as a leader and not be guided by your past success as an employee. Think your success as an employee will get you off the launching pad as an owner? Not true. Sometimes, the success you enjoyed as an employee may be a … [Read more...]

Celebrating a Quarter of a Century as a Copywriting Solopreneur

Boy, I feel old when I hear "a quarter of a century." I remember when I celebrated my 25th birthday and someone used that phrase. I thought "don't age me so before my time." Yet, here it is - 25 years after I opened my doors for my business. January 1, 1989 is when my life changed. Back then, I thought, "I worked really hard for other people so why not work hard for myself?" And, so I did and I'm proud to say I'm still at it. It's been a wild ride and after 25 years, things are shifting in my … [Read more...]

What’s your word for 2014?

I posted this question on Facebook at the end of last year and received a lot of wonderful (and inspirational) feedback from those who replied. So I decided it was worth surveying my colleagues once again and offering a repeat performance. . . What's your word for 2014? Here are some of the words and creative responses my colleagues shared with me (along with links to them on Facebook if you’d like to connect). Kellie Frazier - My word is "INSPIRE" in all caps. I=Indulge in what brings … [Read more...]

*YAWN* Does Your Call-to-Action Put Readers to Sleep?

“Buy now.” “Get my free ebook.” “Attend this event.” “Register for my teleclass today.” *YAWN* “Why should I?” If that’s not a question you’re asking yourself when you’re crafting a call-to-action, it should be. WHY? Because it’s definitely a question your reader is asking. Business bio-crafter extraordinaire, Nancy Juetten, posted a funny blog last month about her Y.A.W.N. system for selling, as in: “Y–ou A-bsolutely W–ill N-ot get the business when all you talk about is your generic … [Read more...]