Five Steps to Creating a Mesmerizing Marketing Message

Mesmerizing marketing

My guests on the May Marketing Blab were Shahar and Nashlah Boyayan. They are the owners of BuzzBooster Media – a mother and daughter team of marketing advisors committed to showing you how to achieve long-lasting prosperity. They create brain-based marketing (aka Neuromarketing) plans that help you understand behavior and create messages which resonate with your prospects on an emotional level. During the program, Shahar and Nashlah revealed a five-step process designed to help you get more … [Read more...]

Seven Strategies To Turn Yours Into An Irresistible Business

Irresistible marketing

Thanks to guest blogger, Shahar Boyayan. On May 13th, mother/daughter team Shahar and Nashlah Boyayan will be guests on the Marketing Blab. We'll be blabbing about how to mesmerize your audience. In the meantime, Shahar shares some pointers below for creating an irresistible business. Creating an Irresistible Business You heard this one before: People are overwhelmed with information. Not only that, many are now more anxious and more resistant to buy. They know we all have too much stuff … [Read more...]

27 Inspirational Quotes to Celebrate 27 Years in Business

Now's the time to let your light shine

January 1st, 1989 I opened my doors for business as The Write Direction offering my services as a direct response copywriter. Back then I had no idea that now, 27 years later, I would be an author and speaker sharing all that I've learned with others to help them be successful in their businesses. To celebrate, here are 27 quotes from my book Millionaire Marketing on a Shoestring Budget. Some are my words and others come from those who have inspired me. I hope you too are inspired. 1. … [Read more...]

Do Go-Givers Just Give Everything Away? Blabbing with Bob Burg

Blabbing with Bob Burg about being a Go-Giver

I had the good fortune and honor to host Bob Burg as my guest on the Marketing Blab. During the show, we talked about the Go-Giver philosophy and Bob provided responses to several questions that helped clarify the Go-Giver philosophy. Here are four of them: 1. How does a Go-Giver make money when he/she is giving things away? "Being a Go-Giver isn't about giving things away. That's one of the things that's kind of confusing when people hear 'The Go-Giver,' explained Bob. "A Go-Giver is … [Read more...]

Handwritten Notes: The Gratitude Tool That Always Works

Handwritten Notes the Gratitude tool

Thanks to guest blogger, Bob Burg On December 11th, Bob was my featured guest on the Marketing Blab. Please feel free to watch the replay on YouTube. In the meantime, enjoy Bob’s post about the importance and value of writing handwritten notes. Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain - in … [Read more...]