Writing to Your Prospects’ State of Awareness

Copywriting tips - Social media benefits

As a savvy marketer you know that it's important to understand who you're talking to before you hire a copywriter and ask them to write your next brochure, Web site or blog post. However, it's also important to know more than demographics . . . even more than lifestyle information. Do you know your target market's state of awareness about your product or service? What is their present state of knowledge about it and the satisfaction that it performs? Just like a promotion that speaks to … [Read more...]

Marketing Strategies: What’s Your Number One Marketing Rule?

Marketing Strategies: Marketing Rule

When I deliver presentations about marketing, I often ask the audience, "What does marketing mean to you?" At first, there's a hush in the room. After giving it some thought, people begin to call out their answers and, as you might imagine, there's some variety. I decided I would ask this question in one of the groups I'm in, "What one question/challenge comes to mind that you'd like the most help with, when it comes to marketing?" There were several replies (i.e., questions/challenges) … [Read more...]

Five Steps to Creating a Mesmerizing Marketing Message

Mesmerizing marketing

My guests on the May Marketing Blab were Shahar and Nashlah Boyayan. They are the owners of BuzzBooster Media – a mother and daughter team of marketing advisors committed to showing you how to achieve long-lasting prosperity. They create brain-based marketing (aka Neuromarketing) plans that help you understand behavior and create messages which resonate with your prospects on an emotional level. During the program, Shahar and Nashlah revealed a five-step process designed to help you get more … [Read more...]

Seven Strategies To Turn Yours Into An Irresistible Business

Irresistible marketing

Thanks to guest blogger, Shahar Boyayan. Mother/daughter team Shahar and Nashlah Boyayan were guests on the Marketing Blab. We blabbed about how to mesmerize your audience. Prior to the program, Shahar shared some pointers for creating an irresistible business. Creating an Irresistible Business You heard this one before: People are overwhelmed with information. Not only that, many are now more anxious and more resistant to buy. They know we all have too much stuff and we don’t need more … [Read more...]

27 Inspirational Quotes to Celebrate 27 Years in Business

Now's the time to let your light shine

January 1st, 1989 I opened my doors for business as The Write Direction offering my services as a direct response copywriter. Back then I had no idea that now, 27 years later, I would be an author and speaker sharing all that I've learned with others to help them be successful in their businesses. To celebrate, here are 27 quotes from my book Millionaire Marketing on a Shoestring Budget. Some are my words and others come from those who have inspired me. I hope you too are inspired. 1. … [Read more...]