What Do Babies, Puppies and Bacon Have In Common?

Social networking w/babies, puppies and bacon

Thanks to guest blogger, Brian Basilico "Babies are cute. Puppies are cute. Know your bacon." These are some "bacon-izms" from Chapter 3 of Brian Basilico's book, It's Not About You, It's About Bacon. On September 4th, Brian will be my featured guest on the Marketing Blab at 11:30am MT. Please join us. In the meantime, here is an excerpt from that chapter of his book called "Babies, Puppies & Bacon." Social media have changed relationships Relationship marketing means giving up your … [Read more...]

Are You a “Drive-By” Networker? Three Tips for Networking Etiquette

Networking Etiquette

Thanks to guest blogger, MJ Jensen. Networking is a must for any business owner. The relationships built as a result can make the difference between just keeping the doors open and becoming a household brand. However, there is an etiquette; one that many seem to forget or forgo. One of my biggest pet peeves is the 'drive-by' networker - people who focus on building their database, not their relationships. Networking is important and it's vital that, as a business owner, you attend as many … [Read more...]

Three Simple Steps For Creating Engagement on Linkedin

Connecting & engaging with others

Social networking - it’s about being social. You may have heard that before and for good reason. According to Websters II New Riverside Dictionary, the definition of social is: 1. Living in communities or groups. 2. Of or relating to the life and interrelationships of human beings in society. 3. Marked by friendly companionship with others. These are three things you do everyday offline. Now, just transfer your social skills to LinkedIn and do the same thing online! Each time I deliver a … [Read more...]

Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Tapping Into the Power of Partnerships

Tapping Into the Power of Partnerships

“One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target market. Share marketing activities and materials with them.” - Jay Conrad Levinson Creating Allies with Colleagues in Related Businesses Not only is there power in collaborating with your colleagues, there is pleasure. What could be better than connecting in a way that helps both your business and theirs? Joint venture partnerships: • Increase … [Read more...]