Networking: It’s Not All About Collecting Business Cards

Networking Not About Collecting Business Cards

How many networking events have you been to where someone comes up to you, says "hello" and immediately either hands you their card or asks you for yours? I was at a holiday business party once and, upon checking in, the woman in front of me said "I'm going to hand out fifty business cards tonight." That was her goal and I thought to myself, "Really? How about saying you're going to connect with fifty people?" You see, networking is NOT about collecting or handing out business cards left … [Read more...]

Copywriting Tips for Harnessing the Power of LinkedIn

Back in 2007, I received an invitation from a friend to join him on his LinkedIn network. At that time, I hadn’t heard about LinkedIn so I ignored the request. However, soon after, I started to receive more invites from numerous colleagues. Intrigued, I decided it was time to say “Sure, let’s LinkIn.” I didn’t give it much thought. I accepted the invitations, but still wasn’t quite clear on the value of this social network and how it would benefit me. That’s when I started asking questions. … [Read more...]

Event Attendees: Are You Getting Value or Getting Pitched?

When I told my colleague Scott Palat (who I had attended a 3-day marketing/networking event with) that I may be speaking at a similar event in the future, he emailed me saying, "Hopefully you can teach the people something valuable and make a simple offer that sells. Some of those speakers were way too crazy with their "Not $5,000, Not $4,000" etc. pitches. One guy (who will remain nameless) really bothered me by not teaching, but instead doing a 90 pitch for his service." "Maybe it's just me?" … [Read more...]

Do You Know How To Stand Out Like A Purple Cow?

Create your unique, purple cow message

Thanks to guest blogger, Steve Kloyda – The Prospecting Expert How well do you communicate your sales message? Is your message clear, concise and consistent? When was the last time someone walked up to you at a social gathering, introduced themselves and asked you, "What do you do?" What did you say? How did you communicate your message? Were you at a loss for words? Well, most sales people are and, if they aren't, their message sounds like everyone elses. Let me give you an example of what I … [Read more...]

Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]