Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Tapping Into the Power of Partnerships

Tapping Into the Power of Partnerships

“One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target market. Share marketing activities and materials with them.” - Jay Conrad Levinson Creating Allies with Colleagues in Related Businesses Not only is there power in collaborating with your colleagues, there is pleasure. What could be better than connecting in a way that helps both your business and theirs? Joint venture partnerships: • Increase … [Read more...]

Networking: It’s Not All About Collecting Business Cards

Networking Not About Collecting Business Cards

How many networking events have you been to where someone comes up to you, says "hello" and immediately either hands you their card or asks you for yours? I was at a holiday business party once and, upon checking in, the woman in front of me said "I'm going to hand out fifty business cards tonight." That was her goal and I thought to myself, "Really? How about saying you're going to connect with fifty people?" You see, networking is NOT about collecting or handing out business cards left … [Read more...]

Copywriting Tips for Harnessing the Power of LinkedIn

Back in 2007, I received an invitation from a friend to join him on his LinkedIn network. At that time, I hadn’t heard about LinkedIn so I ignored the request. However, soon after, I started to receive more invites from numerous colleagues. Intrigued, I decided it was time to say “Sure, let’s LinkIn.” I didn’t give it much thought. I accepted the invitations, but still wasn’t quite clear on the value of this social network and how it would benefit me. That’s when I started asking questions. … [Read more...]

Event Attendees: Are You Getting Value or Getting Pitched?

When I told my colleague Scott Palat (who I had attended a 3-day marketing/networking event with) that I may be speaking at a similar event in the future, he emailed me saying, "Hopefully you can teach the people something valuable and make a simple offer that sells. Some of those speakers were way too crazy with their "Not $5,000, Not $4,000" etc. pitches. One guy (who will remain nameless) really bothered me by not teaching, but instead doing a 90 pitch for his service." "Maybe it's just me?" … [Read more...]