Do Go-Givers Just Give Everything Away? Blabbing with Bob Burg

Blabbing with Bob Burg about being a Go-Giver

I had the good fortune and honor to host Bob Burg as my guest on the Marketing Blab. During the show, we talked about the Go-Giver philosophy and Bob provided responses to several questions that helped clarify the Go-Giver philosophy. Here are four of them: 1. How does a Go-Giver make money when he/she is giving things away? "Being a Go-Giver isn't about giving things away. That's one of the things that's kind of confusing when people hear 'The Go-Giver,' explained Bob. "A Go-Giver is … [Read more...]

Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Do You Know How To Stand Out Like A Purple Cow?

Create your unique, purple cow message

Thanks to guest blogger, Steve Kloyda – The Prospecting Expert How well do you communicate your sales message? Is your message clear, concise and consistent? When was the last time someone walked up to you at a social gathering, introduced themselves and asked you, "What do you do?" What did you say? How did you communicate your message? Were you at a loss for words? Well, most sales people are and, if they aren't, their message sounds like everyone elses. Let me give you an example of what I … [Read more...]

Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]

Freelancers! Transform Your Frustration Into Freedom

Do you feel like you’re sitting on a goldmine of talent, but can’t get others to recognize or pay you for it? Or perhaps you find yourself saying, “I feel like I missed something in school - I need a stronger network, but I don’t know how to build it!” I can relate. Having started my own business as a freelance copywriter 24 1/2 years ago, I know what it's like to get a business off the ground ... get the word out to prospects ... increase one's visibility in the marketplace ... After … [Read more...]