Uncover The Secret To Social Selling: It’s Hiding In Plain Sight

Social Selling Hiding in Plain Sight

Thanks to guest blogger, Laura Rubinstein On March 25, social media marketing strategist Laura Rubinstein was my guest on the Marketing Blab. Prior to the Blab, she was kind enough to post this guest blog and share her insights about building relationships via social media marketing. Social selling is the buzzword du jour for sales and marketing people. Actually, it’s nothing new. When using social media for business, successful entrepreneurs put building relationships at the top of their … [Read more...]

Do Go-Givers Just Give Everything Away? Blabbing with Bob Burg

Blabbing with Bob Burg about being a Go-Giver

I had the good fortune and honor to host Bob Burg as my guest on the Marketing Blab. During the show, we talked about the Go-Giver philosophy and Bob provided responses to several questions that helped clarify the Go-Giver philosophy. Here are four of them: 1. How does a Go-Giver make money when he/she is giving things away? "Being a Go-Giver isn't about giving things away. That's one of the things that's kind of confusing when people hear 'The Go-Giver,' explained Bob. "A Go-Giver is … [Read more...]

Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Do You Know How To Stand Out Like A Purple Cow?

Create your unique, purple cow message

Thanks to guest blogger, Steve Kloyda – The Prospecting Expert How well do you communicate your sales message? Is your message clear, concise and consistent? When was the last time someone walked up to you at a social gathering, introduced themselves and asked you, "What do you do?" What did you say? How did you communicate your message? Were you at a loss for words? Well, most sales people are and, if they aren't, their message sounds like everyone elses. Let me give you an example of what I … [Read more...]

Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]