Are You Building a Community?

Are you building a community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]

Do You Know How To Stand Out Like A Purple Cow?

Create your unique, purple cow message

Thanks to guest blogger, Steve Kloyda – The Prospecting Expert How well do you communicate your sales message? Is your message clear, concise and consistent? When was the last time someone walked up to you at a social gathering, introduced themselves and asked you, "What do you do?" What did you say? How did you communicate your message? Were you at a loss for words? Well, most sales people are and, if they aren't, their message sounds like everyone elses. Let me give you an example of what I … [Read more...]

Marketing Lessons for Cultivating a Family Life While Building Your Business

Thanks to guest blogger, Kimberly Pitts. In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom. Then, PeggyLee Hanson shared 3 marketing lessons learned by throwing caution to the wind. Now, Kimberly Pitts shares the top … [Read more...]

Freelancers! Transform Your Frustration Into Freedom

Do you feel like you’re sitting on a goldmine of talent, but can’t get others to recognize or pay you for it? Or perhaps you find yourself saying, “I feel like I missed something in school - I need a stronger network, but I don’t know how to build it!” I can relate. Having started my own business as a freelance copywriter 24 1/2 years ago, I know what it's like to get a business off the ground ... get the word out to prospects ... increase one's visibility in the marketplace ... After … [Read more...]

Attention Marketers: Boomer Women Are A Booming Audience

Did you know that, women account for $7 trillion in consumer and business spending in the United States? And, over the next decade, they will control two thirds of consumer wealth? In "The Top 30 Stats You Need to Know When Marketing to Women," Ekaterina Walter wrote, “Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.” As early as 2000, women were found to have … [Read more...]