How Well Are You Managing Your Online Reviews?

Onine Review management

Thanks to guest blogger, Michelle Hoglan. On October 16th, Michelle was my featured guest on the Marketing Blab (click here to see the recording). Enjoy this post from Michelle about online review management. As a small business owner, do you realize how important online reviews are? According to BrightLocal, 92% of consumers now read online reviews for local businesses. That figure is up from 88% in 2014! There has never been a more critical time to dive in to gathering feedback from … [Read more...]

LinkedIn Profile Tip: Do You Know How to Optimize Your Website Links for Keyword Phrases?

LinkedIn Keyword Web links

Here's another little LinkedIn optimization tip for you - one that many folks are not aware of. Under your "Contact Info" tab, you can list up to 3 Web site links. Many people just insert one thinking, “I have one web site.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site? And, while you’re doing so you may use keyword phrases (important on LinkedIn) to describe each link. Take a look at what you have on your profile … [Read more...]

Is Your Copywriting Safe from Google’s Hummingbird Update?

As you may know by now, Google’s gone and done it again — they’ve changed the algorithm they use to give search engine results, and it’s got some content producers running scared. The update, code-named Hummingbird, is focused mainly on what Google sees as the future of search: voice search. Think about when you’re driving or out and about and you use the voice control on your phone to search for something. You don’t say “Coffee and WiFi and zip code 80021;” you say something more like, … [Read more...]

9 Factors That Debunk A Common Search Engine Optimization Myth – Part 2

Thanks to guest blogger, Jeff Finkelstein, Founder, Customer Paradigm. One of the most common tactics some SEO professionals use to spread fear, uncertainty and doubt with Website owners is the following myth: “We looked at the code on your site and noticed there are some problems with it. It`s not optimized as well as it could be.” To help debunk this SEO myth, there are 9 factors that are legitimately difficult for Google and other search engines to crawl through and understand when … [Read more...]

9 Factors That Debunk A Common Search Engine Optimization Myth – Part 1

Thanks to guest blogger, Jeff Finkelstein, Founder, Customer Paradigm One of the most common tactics some SEO professionals use to spread fear, uncertainty and doubt with Website owners is the following myth: "We looked at the code on your site and noticed there are some problems with it. It`s not optimized as well as it could be." The Dodge: Do you know how to write code in HTML? If you’re like most Website owners, you may not have the technical skills to look at the HTML source code and … [Read more...]