Marketing Mistakes: Are You Guilty of this Marketing No-No?


Marketing strategies, there are many of them. And, there are probably just as many marketing mistakes that are commonly made as well. One of the questions I received recently was, "What's a marketing 'no-no' when it comes to social media marketing?" It's probably happened to you. You get a friend request on Facebook or a connection request on LinkedIn and no sooner do you accept the request when the next message you receive from that person is a sales pitch. Here's my advice. Ditch the … [Read more...]

LinkedIn Connection Requests: Why Keep Messing With a Good Thing?

LinkedIn question

I delivered a LinkedIn presentation last week and revealed 7 common mistakes made on the social platform. One of the questions asked was "Do you accept LinkedIn invites from people you don't know or who you have never met?" It was the perfect lead in to one of the common mistakes I talk about - ignoring invitations. When I receive a LinkedIn invitation from someone I don't know, the first thing I do is see if they wrote a personalized message to me (sending a generic invite is another of the … [Read more...]

Laura Rubinstein Busts the Myth that Social Media Takes a Lot of Time

Busting the Myth that Social Media Takes a Lot of Time

Colleague Laura Rubinstein is the bestselling author of Social Media Myths Busted: The Small Business Guide To Online Revenue. I was honored to have Laura as my guest on the Marketing Blab and during the show we blabbed about a couple of myths covered in her book. One of the most popular myths that you've heard (or perhaps even said to yourself) is that "social media takes a lot of time." Here's the response Laura shared to bust that myth. First of all, step away from the news feed. Step … [Read more...]

Uncover The Secret To Social Selling: It’s Hiding In Plain Sight

Social Selling Hiding in Plain Sight

Thanks to guest blogger, Laura Rubinstein On March 25, social media marketing strategist Laura Rubinstein was my guest on the Marketing Blab. Prior to the Blab, she was kind enough to post this guest blog and share her insights about building relationships via social media marketing. Social selling is the buzzword du jour for sales and marketing people. Actually, it’s nothing new. When using social media for business, successful entrepreneurs put building relationships at the top of their … [Read more...]

Facebook Organic Reach: Dead or Alive? Blabbing with Andrea Vahl

Facebook Organic Reach: Dead or Alive?

I was honored to have Andrea Vahl as a guest on the Marketing Blab. Co-author of Facebook Marketing All-in-One for Dummies, Andrea shared her insights and tips in response to the question is Facebook organic reach dead or alive? Here’s what Andrea shared with the Blab viewers: People are frustrated and irritated because the old days of free reach, fabulous comments and engagement are over. It’s more challenging now because Facebook is a publicly-traded company and, as such, they’re … [Read more...]