Authors: 5 Reasons Why You Shouldn’t Crowdfund…Yet!

5 Reasons You Shouldn't Crowdfund Yet

Thanks to guest blogger, Dorit Sasson. There are tons of posts online about the importance of crowdfunding for authors and small business. Those looking to build a platform on any of the popular crowdfunding sites like Pubslush.com can benefit from building an engaging audience. As an author, you can test the market on your book idea and ultimately, raise funds through financial backers. But then...there's the scenario where an author or small business owner may not be ready for a … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

Do You Know the 2 Keys to Creating Powerful Marketing Materials?

Keys to Copywriting

Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised - during an information-gathering session with clients – how often these elements are not clear or well-defined. The marketing manager is in a hurry to get a project done. His/her boss is on a deadline so they’re in such a rush, … [Read more...]

Six Copywriting Tips for Writing Video Content

Copywriting tips when writing video content

As the popularity of YouTube - as a marketing tool for business - continues to explode, it becomes increasingly important for business owners to pay close attention to the content they’re publishing online. As my friend, and YouTube authority, James Wedmore, explains to business professionals and entrepreneurs, “video is not about going viral.” It’s not about a funny video of your dog prancing around in a Santa suit. While that can be amusing & entertaining, unless you’re promoting a dog … [Read more...]

Do your marketing materials talk to your customers?

Connecting & engaging with others

You open a brochure or go to a Web site and it doesn’t take long before you decide that this isn’t the product or service for you. What comes across isn’t how you benefit from the product, but how wonderful the company is that is selling it. In a teleseminar hosted by a colleague, one of the points we discussed was how many companies think it’s important to “strut their stuff” and tell their prospects just how wonderful their company is. However, what many companies don’t realize before they … [Read more...]