Attention Marketers: Boomer Women Are A Booming Audience

Did you know that, women account for $7 trillion in consumer and business spending in the United States? And, over the next decade, they will control two thirds of consumer wealth? In "The Top 30 Stats You Need to Know When Marketing to Women," Ekaterina Walter wrote, “Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.” As early as 2000, women were found to have … [Read more...]

9 Factors That Debunk A Common Search Engine Optimization Myth – Part 2

Thanks to guest blogger, Jeff Finkelstein, Founder, Customer Paradigm. One of the most common tactics some SEO professionals use to spread fear, uncertainty and doubt with Website owners is the following myth: “We looked at the code on your site and noticed there are some problems with it. It`s not optimized as well as it could be.” To help debunk this SEO myth, there are 9 factors that are legitimately difficult for Google and other search engines to crawl through and understand when … [Read more...]

9 Factors That Debunk A Common Search Engine Optimization Myth – Part 1

Thanks to guest blogger, Jeff Finkelstein, Founder, Customer Paradigm One of the most common tactics some SEO professionals use to spread fear, uncertainty and doubt with Website owners is the following myth: "We looked at the code on your site and noticed there are some problems with it. It`s not optimized as well as it could be." The Dodge: Do you know how to write code in HTML? If you’re like most Website owners, you may not have the technical skills to look at the HTML source code and … [Read more...]

Six Paths Offline that Increase Traffic Online – Part II

In Part I of this blog post, I covered the first 3 offline marketing strategies that can increase your traffic online. A quick review includes: 1. Put your URL on every piece of printed matter. 2. Submit press release to local newspapers & trade publications. 3. Send "snail mail" announcements to your current mailing list. Now, you can explore and experiment with tips 4 through 6: #4. Join professional organizations and/or community groups. The number of civic, professional or charitable … [Read more...]

Six Paths Offline That Increase Your Traffic Online – Part I

With all the talk about search engine optimization (SEO) and how to increase your traffic with online marketing strategies, I thought it was time to stress the importance of continuing to promote your web site and/or blog offline. Here are six strategic marketing paths you can implement offline that lead to increased traffic flow to your site: #1. Put your URL on every piece of printed matter. Your business card . . . your company or product brochure(s) . . . your fax cover sheet . . . every … [Read more...]