Facebook Ads – Advantages and Mistakes: Blabbing with Brian Carter

Facebook Ads Blabbing with Brian Carter

On November 13th, social media keynote speaker, and owner of the digital marketing agency Brian Carter Group, Brian Carter was gracious enough to spend time on the Marketing Blab with Debra. Known for blending marketing, comedy and innovation, Brian explained, “Comedy and laughter helps people learn, keeps them awake, gets their attention and keeps them engaged.” With a delightful sense of humor, Brian engaged the Blab viewers as we dove into the subject of Facebook advertising. While … [Read more...]

Leverage the Power of Webinars to Increase Engagement and Boost Your Sales

Leverage the power of webinars

Thanks to guest blogger Ellen Finkelstein. On November 20th, Ellen will be my featured guest on the Marketing Blab at 11:30am MT (10:30am PT, 1:30pm ET). Please join us. In the meantime, enjoy her insights on leveraging the power of webinars as a tool to increase engagement and boost your sales. Many online marketers make most of their money by doing webinars with affiliate partners. You can do a webinar about your product for a partner’s subscribers and a partner can do a webinar about … [Read more...]

Authors: 5 Reasons Why You Shouldn’t Crowdfund…Yet!

5 Reasons You Shouldn't Crowdfund Yet

Thanks to guest blogger, Dorit Sasson. There are tons of posts online about the importance of crowdfunding for authors and small business. Those looking to build a platform on any of the popular crowdfunding sites like Pubslush.com can benefit from building an engaging audience. As an author, you can test the market on your book idea and ultimately, raise funds through financial backers. But then...there's the scenario where an author or small business owner may not be ready for a … [Read more...]

Satisfaction Guaranteed: Gaining Your Customers’ Trust

Money-back guarantee

"100% satisfaction guaranteed." "Unconditional guarantee." "Money-back guarantee." "Lifetime guarantee." "30-day free trial." No matter how it's written, the guarantee is an essential element for eliminating the risk factor among consumers. Whether they're buying from your catalog that they received in the mail or from your Web site, they want to know that yours is a trustworthy company. And, that buying from you is a safe venture. For those of you in the mail-order business you know … [Read more...]

Do You Know the 2 Keys to Creating Powerful Marketing Materials?

Keys to Copywriting

Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised - during an information-gathering session with clients – how often these elements are not clear or well-defined. The marketing manager is in a hurry to get a project done. His/her boss is on a deadline so they’re in such a rush, … [Read more...]