Writing to Your Prospects’ State of Awareness

Copywriting tips - Social media benefits

As a savvy marketer you know that it's important to understand who you're talking to before you hire a copywriter and ask them to write your next brochure, Web site or blog post. However, it's also important to know more than demographics . . . even more than lifestyle information. Do you know your target market's state of awareness about your product or service? What is their present state of knowledge about it and the satisfaction that it performs? Just like a promotion that speaks to … [Read more...]

Is Your Web Content Relevant?

Is your web content relevant?

While search engine algorithms change frequently (more than we'd like), one basic component has remained steady over time. And that's relevancy. It's one word you've probably heard repeatedly when discussing search engine optimization. So, the question is, "Is your site relevant for the keyword phrase(s) being searched by your prospects?" This isn't a post about how to achieve page one ranking on Google. There are no magic tricks to doing that (though some folks out there may lead you to … [Read more...]

Gary Halbert’s Timeless Copywriting Tips

Gary Halbert's How to Make Maximum Money in Minimum Time

Back in April of 1991, when my business was just 2 years old, I had the good fortune of attending a seminar hosted by copywriter Gary Halbert. A legend in the industry (and he probably would have said in his own mind as well), Gary provided us with his book How To Make Maximum Money In Minimum Time! While doing some much-needed housekeeping, I came across Gary's book (a compilation of his newsletters) and sat down for a re-read. Released in 1990, before the Internet took the world by storm, … [Read more...]

Facebook Ads – Advantages and Mistakes: Blabbing with Brian Carter

Facebook Ads Blabbing with Brian Carter

On November 13th, social media keynote speaker, and owner of the digital marketing agency Brian Carter Group, Brian Carter was gracious enough to spend time on the Marketing Blab with Debra. Known for blending marketing, comedy and innovation, Brian explained, “Comedy and laughter helps people learn, keeps them awake, gets their attention and keeps them engaged.” With a delightful sense of humor, Brian engaged the Blab viewers as we dove into the subject of Facebook advertising. While … [Read more...]

Leverage the Power of Webinars to Increase Engagement and Boost Your Sales

Leverage the power of webinars

Thanks to guest blogger Ellen Finkelstein. On November 20th, Ellen was my featured guest on the Marketing Blab. You can watch the replay, but in the meantime, enjoy her insights on leveraging the power of webinars as a tool to increase engagement and boost your sales. Many online marketers make most of their money by doing webinars with affiliate partners. You can do a webinar about your product for a partner’s subscribers and a partner can do a webinar about his/her product for your … [Read more...]