5 Benefits of Using Your Strengths as Fuel For Your Blog Posts

Using Your Strengths to Fuel Blog ContentThanks to guest blogger, Jocelyn Paige Kelly

Did you know that if you used your strengths to plan out your blog posts that you’d be inviting your audience to get to know you better?

It’s true. Not only that, but it’s an authentic way to connect with your target market while keeping your blog consistent thematically.

By catering to your strengths, you help people discover what’s important to you as well understand your values. The content that you write comes from a personal perspective even if it isn’t personally revealing. It’s a great way to extend an olive branch of vulnerability while maintaining a healthy set of boundaries.

Here are 5 benefits of writing posts based around your strengths. You will:
1. Find your posts are easier to write and topics come up more readily.
2. Struggle less with subject matter that engages your audience.
3. Discover that people identify with you more.
4. Begin to attract the right people for your product or service.
5. Naturally begin to be more authentic and heart-centered in your writing.

Below are two strong examples of people who have created a blog (and a business) using their top strengths to guide them:

1. Amanda Oaks with Kindness Over Matter

The theme of every blog centers around kindness – a strength that blogger and graphic designer, Amanda Oaks, clearly has. Her loyal followers also contribute to the blog itself adding to a strong sense of community that resonates with her strength.

2. Carol Adamski with Gratitude Habitat

By playing to her top strength of gratitude, Carol Adamski engages her market through blog posts with titles that capture her readers’ interests. Her interaction with people is based on common values centered around gratitude and people are drawn to her as a result.

Two Ways to Find Your Strengths

If you’re unsure about what your strengths are, there are two tests I’d recommend to assist you.
1. VIA Strengths is a free online test that gives you your top 5 strengths and explains what they mean.
2. Strengthfinders requires you to first purchase the book before taking their test. Then, it will also give you your top five strengths.

The difference between these two tests is that VIA Strengths’ results tend to cater more readily to those who are right-brained while Strengthfinders speaks to those who are more left-brained.

For my blog, I use a combination of my top strength from each test. According to VIA Strengths, my top strength is creativity and most, if not all, of my posts cater to creativity in some way or another.

My top strength in Strengthfinders is individualization, the ability to appreciate what’s unique about everything. How do I use this strength? I do interviews. Interviews are a great way to demonstrate how much I appreciate people’s individuality and it engages my market quite well.

So, what strengths connect you with your market? How has this changed the way you look at your blog posts? Please share your thoughts in the comment section. I’d love to hear from you.

About guest blogger, Jocelyn Paige Kelly: Jocelyn is a certified creativity coach whose passion and joy is in helping people realize their creative life. Her short stories and poems have been published in various literary journals. For creative inspiration and ideas on how to improve your creativity and health, visit her blog. You may email Jocelyn at jocelyn@realizingyourcreativelife.com


  1. Very thought-provoking post – an interesting perspective about focusing on our strengths to fuel the copy. Seems this would certainly have many benefits, especially in being genuine and authentic.
    Carolan Ross recently posted…Creating Compelling Content: InfographicMy Profile

  2. Using one’s strengths is a great way to get people to get to know the real you. I went through a great program about a year ago, where I did an exercise to find what my core values are, and have been working on living by those values. I then went on to work on finding my strengths. It’s easier for me to find my weaknesses – I know what aspects I need to work on. I would say my strengths are finding alternative ways to get things done, hold to my word, seeing things from different perspectives and I am very organized. Great post! Thank you, ~ Jodene

  3. Hi Carolan,

    Thank you for the compliment! I’m glad you found it thought-provoking and beneficial. Using our strengths in writing can be extremely beneficial. When what we write comes from the heart, it can easily speak to shared values which I think is also very important in reaching a target audience. So key for us bloggers!

    with gratitude,

  4. Hi Jodene,

    You’re most welcome. I’m glad this post really spoke to you and you bring up a really great point about weaknesses. A lot of times when we write, it’s very easy for us to consider what we believe we lack or don’t have enough of and then that can ultimately feed our blog posts without our awareness. This can be very counterproductive so another strategy to add is to make a list of those beliefs regarding our weaknesses so that we may be more mindful when they crop up into our blogging and other writing and then be able to make different choices, ones that have us focus on our strengths and an upward spiral rather than a downward one.

    Very glad that you listed and acknowledged your strengths too. That shows self-awareness and a path to success!

    with gratitude,

  5. Enjoyed your post! Great photo to go along with the post! When I sit down to write out my posts I always think about who will be reading them and how I can help them.
    Toni Nelson recently posted…Let’s shop savvy SaturdayMy Profile

    • Toni, how interesting that you commented on the photo. Jocelyn had originally picked a different image and I asked her permission to change it. Here’s to making the most of your strengths!
      Thanks. ~Debra

  6. You have given me something to think about. Maybe this will make writing easier for me. Thanks.
    Debbie recently posted…Goslings and Roen ducklingsMy Profile

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