#1 Always Be Prospecting:
Prospecting is and always will be the foundation of all successful businesses. The day you stop prospecting is the day your business starts to die.
#2 Call Your Customers:
You can have the greatest product or service in the world, but if nobody knows about it you simply do not have a business. Pick up the phone and call your customers, learn how their needs have changed, reinforce your value, and secure strong relationships (or your competition will).
#3 Train Your Teams:
Products or services do not sell themselves. They don’t magically fly off the shelves. It takes highly skilled sales teams to communicate effectively how your product or service will solve your target audience’s problem. Have you trained everyone in your organization what great customer service is and what it looks like? Having a training strategy or plan is critical to your company’s success. Superior customer service doesn’t magically happen. It takes vision, leadership, dedication and superb execution.
#4 Engage with Social Media:
If you’re not engaged in social media then you are already behind your competition. Social media can be a great way to connect and engage with your prospects and customers. I know one thing to be true, social media has changed the game of business forever. You can embrace it or ignore it.
#5 Expect Results:
At the end of the day it’s about (measurable) results. You want results. Your customers want results. Results truly are the measure of how well you apply what you learn in life.
Apply these 5 fundamental sales strategies in 2012 and discover your best-selling year yet! Have a strategy that’s not mentioned here that works well for you? Please share your ideas in the comments section below. I’d love to hear from you.
Here’s to your selling success.
About Steve Kloyda: For more than 30 years, Steve has been creating unique selling experiences that transform the lives of salespeople, prospects and customers. In addition to facilitating thousands of workshops across the country, he has personally:
- Made more than 250,000 telephone sales and prospecting calls
- Listened to and analyzed more than 25,000 sales calls
- Facilitated more than 6,000 one-on-one coaching sessions.
As Founder of The Prospecting Expert, Steve helps his clients in the sales industry attract more prospects, retain more clients, and drive more sales.