Copywriting Tip: Make Emotion Part of Your Promotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

Are All Your Marketing Eggs in One Basket?

Thanks to guest blogger, Alan Rosenspan. In October 2013, the Direct Marketing Association (DMA) released the results of a study that showed direct mail is still the most important medium - despite the rise in digital marketing. "Traditional offline marketing, including direct mailers, was a $93.6 billion industry in 2012," according to the study by professors John Deighton of Harvard University and Peter Johnson of Columbia University. "Online marketing, which includes electronic ads, … [Read more...]

Are You Shooting for the Moon or Shooting Yourself in the Foot?

Thanks to guest blogger, Andrea Feinberg Ready to start your own business after years as an employee? Before you can craft the practical decisions, relationships, policies and procedures necessary to build your successful business, your mindset needs to shift to your role as a leader and not be guided by your past success as an employee. Think your success as an employee will get you off the launching pad as an owner? Not true. Sometimes, the success you enjoyed as an employee may be a … [Read more...]

Blog Your Magnificent Story

Thanks to guest blogger, Dorit Sasson When it comes to blogging, many bloggers I know are anxious to share content. There are many well-written posts out there in Internet-land, but when I read one of these posts, I sometimes find myself asking the question, "So what's this blogger's story?" Surprisingly, many bloggers don't see the value in sharing their story unless it truly fits the context of their blog's content. This is understandable to some degree. But when you look at the digital age … [Read more...]

Event Attendees: Are You Getting Value or Getting Pitched?

When I told my colleague Scott Palat (who I had attended a 3-day marketing/networking event with) that I may be speaking at a similar event in the future, he emailed me saying, "Hopefully you can teach the people something valuable and make a simple offer that sells. Some of those speakers were way too crazy with their "Not $5,000, Not $4,000" etc. pitches. One guy (who will remain nameless) really bothered me by not teaching, but instead doing a 90 pitch for his service." "Maybe it's just me?" … [Read more...]