A Not-So Secret Recipe for Marketing Success

When you're baking or cooking, before you get started, you need all the ingredients necessary to complete the recipe. Perhaps you lay them out on the kitchen counter. Or, if you don't, you probably have them in your cabinet or fridge. The same holds true for your marketing success. Whether you’re just starting your business or you've been around, but you're preparing to launch a new Web site or print a brochure to promote a new product/service/ program, you need to be prepared - ahead of … [Read more...]

Holiday Gift-Giving Book Ideas for Entrepreneurial Spirits

Whether you're an entrepreneur, small business owner or independent business professional, there's always something new to learn. With that mind, I've compiled a list of books written by fellow authors that make great gifts during the holiday season. My colleagues not only inspire, but they empower entrepreneurial spirits - like you - with ideas to connect and create lasting relationships, remain competitive and seize new opportunities that help your businesses grow. 1. The Advertising … [Read more...]

To Be, or Not to Be . . . Your Own Copywriter

Thanks to guest blogger, Craig Simpson. One day you're looking over the bids from a group of prospective copywriters. Or you're writing a check for your copywriter's last job. It seems like a lot of money. Is it worth it? It's just a bunch of words. And then you're hit by an idea. "Maybe I could write my own copy. Why not? My high school English teacher said I had talent. I write pretty good business letters. It might be fun!" This isn't something to be taken lightly. Your sales pieces … [Read more...]

The Starting Line: Finding Inspiration in Tough Times

Thanks to guest blogger John David Mann Have you ever had someone tell you, “You can’t do that”? How did that make you feel? On the other hand, has someone ever told you, “You can do anything”? How did that make you feel? While we were writing our book, The Recipe, my friend Chef Charles Carroll told me about an experience he had as a boy that addressed those questions in a fascinating and revealing way. When Charles was a senior in high school, he participated in a huge culinary … [Read more...]

Bonnie Raitt’s Attitude of Gratitude

On August 26th in 2012, I had the good fortune to attend a Bonnie Raitt concert at Red Rocks Amphitheatre in Colorado (photo on left is backstage). The only naturally-occurring, acoustically perfect amphitheatre in the world, this place - even when there is no concert - is majestic and spiritual. However, when Bonnie Raitt plays there it becomes extra special, not to mention, magical. What was awesome about this performance was not only Bonnie's amazing talent as a singer, songwriter and … [Read more...]