Are Your Copywriting Skills Ready for Takeoff?

More often than not, I receive requests from freelance copywriters who are just getting started asking, "What's your best copywriting tip?" Well, the short is answer is, "write and keep on writing." On a more serious note, here is a simple 4-Step Flight Plan to help you navigate the copywriting journey and soar to success. 1. Know your destination. When your clients reach out with a freelance copywriting assignment, do you ask, "What is your goal?" Do you they want to sell a … [Read more...]

29 Years of Gratitude as a Freelance Copywriter

Hard to believe that January 1, 2018 marks my 29th anniversary in business for myself as a freelance direct response copywriter. It's been a roller coaster ride with many highs and many lows. To celebrate the occasion, I decided to share 10 things I'm grateful for: 1. My father. My first goal when I opened my doors for business, was to stay in business three years ("they" said if you get through the first three years, you'll be okay). However, at two and a half years, my financial … [Read more...]

A Not-So Secret Recipe for Marketing Success

When you're baking or cooking, before you get started, you need all the ingredients necessary to complete the recipe. Perhaps you lay them out on the kitchen counter. Or, if you don't, you probably have them in your cabinet or fridge. The same holds true for your marketing success. Whether you’re just starting your business or you've been around, but you're preparing to launch a new Web site or print a brochure to promote a new product/service/ program, you need to be prepared - ahead of … [Read more...]

Holiday Gift-Giving Book Ideas for Entrepreneurial Spirits

Whether you're an entrepreneur, small business owner or independent business professional, there's always something new to learn. With that mind, I've compiled a list of books written by fellow authors that make great gifts during the holiday season. My colleagues not only inspire, but they empower entrepreneurial spirits - like you - with ideas to connect and create lasting relationships, remain competitive and seize new opportunities that help your businesses grow. 1. The Advertising … [Read more...]

To Be, or Not to Be . . . Your Own Copywriter

Thanks to guest blogger, Craig Simpson. One day you're looking over the bids from a group of prospective copywriters. Or you're writing a check for your copywriter's last job. It seems like a lot of money. Is it worth it? It's just a bunch of words. And then you're hit by an idea. "Maybe I could write my own copy. Why not? My high school English teacher said I had talent. I write pretty good business letters. It might be fun!" This isn't something to be taken lightly. Your sales pieces … [Read more...]