Think Re-Gifting Is Tacky? Think Again.

Thanks to guest blogger, Brian Kurtz. So you think you look like a cheapskate when you re-gift? Let me give you some examples of why the opposite is true--and these might inspire you to think of ways to deepen your contributions to heroes in your life without going to the store. Hopefully you will see that it still is “the thought that counts.” But you will also see that the gift is the critical part of the guaranteed delivery system of the thought. Simply put, think “presence” … [Read more...]

Headline Copywriting Tips From Three Seasoned Copywriters

The first copywriting client I ever had was Eugene Schwartz. Little did I know in 1988, when I was referred to him by my colleague (another veteran copywriter), Milt Pierce, that I was being introduced to a man who was a legend among his peers. And, a man who would become a mentor. At that time, Gene gave me a copy of his book Breakthrough Advertising. Another thing I was unaware of was that this book was (and still is) considered one of the most important (and most sought-after) books ever … [Read more...]

Three Reasons Why Apologizing to Your Customers Fails

Thanks to guest blogger, Elaine Fogel. We’ve heard it before and we’ll hear it again. “I’m sorry, I apologize.” Most customer service training programs emphasize using these empathetic statements when appropriate. Always apologize to customers when they complain. Oh, and sound like you actually mean it. In fact, practice making empathetic facial expressions in the mirror as you say it. Baloney! Saying sorry doesn’t cut it anymore. It’s just not enough. It’s a hollow rote response … [Read more...]

Copywriting Tip: Copy Length Depends on Three Factors

Long copy, short copy? It's a question that's been asked over and over. "No one has time to read long copy." That's the comment veteran copywriter John Caples heard from his clients. And, Caples agreed with the caveat that "no one wants to read long, boring copy, printed in dense small type." In Breakthrough Advertising, when writing about copy length, my mentor Eugene Schwartz (another veteran copywriter) said the length of your ad depends on three factors. In his chapter titled, "Inside … [Read more...]

How to “Reply But Not Accept” a LinkedIn Connection Request in the New UI

Do you have the new desktop user interface (UI) on LinkedIn yet? They've been rolling out the desktop redesign slowly and I just received it on my profile. While there are several changes, one I want to address here is your ability to "reply but not accept" a LinkedIn invitation. I've always been of the mind set that, when you receive an invitation from someone you don't know or recognize, it's not an immediate reason to ignore their request. Rather, visit their profile, see who they are, … [Read more...]