Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]

Six Strategies for Making Your Email Marketing Soar

In these budget-tightening times, as a savvy marketer you know that it’s not wise to abandon your marketing efforts. You realize that now, more than ever, it’s time to stay in front of your customers, but how to do so cost-effectively is the challenge. Email is one marketing tool well-suited to achieve that goal without breaking your budget. Its ability to help you optimize your most valuable asset - loyal customers – is a competitive advantage. However, sending out irrelevant email … [Read more...]

LinkedIn Profile Tip: Do You Know How to Optimize Your Website Links for Keyword Phrases? – Update

Here’s another little LinkedIn optimization tip for you – one that many folks are not aware of (this post has been updated to reflect the changes in the User Interface that LinkedIn launched in 2017) Under your “Contact and Personal Info” tab, you can list up to three website links. Many people just insert one thinking, “I have one website.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site? And, while you’re doing so … [Read more...]

A Little LinkedIn Tip That Packs A Powerful Punch – Update

During one of the workshops I present titled, "Unleashing the Lead-Generating Power of LinkedIn," I point out a little tip about customizing your LinkedIn URL. Most often, the people in the audience don't know what I'm referring to. They aren't aware that they have the ability to customize their LinkedIn URL (that's one reason I share this with them). You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like … [Read more...]

Six Tips To Keep The Heart Of Your Copy Beating

One of the most important tools you have in offering your products/services/programs is the copy you use to communicate your message. How do you best express what you have to offer to your audience in a way that reaches out and gets results? Here are 6 tips to keep the heart of your copy beating along at a smooth and steady pace: 1. It’s not about you. It’s not even about your product. It’s about your prospects and what your product can do for them. Someone purchases a gym membership … [Read more...]