The Starting Line: Finding Inspiration in Tough Times

Thanks to guest blogger John David Mann Have you ever had someone tell you, “You can’t do that”? How did that make you feel? On the other hand, has someone ever told you, “You can do anything”? How did that make you feel? While we were writing our book, The Recipe, my friend Chef Charles Carroll told me about an experience he had as a boy that addressed those questions in a fascinating and revealing way. When Charles was a senior in high school, he participated in a huge culinary … [Read more...]

Bonnie Raitt’s Attitude of Gratitude

On August 26th in 2012, I had the good fortune to attend a Bonnie Raitt concert at Red Rocks Amphitheatre in Colorado (photo on left is backstage). The only naturally-occurring, acoustically perfect amphitheatre in the world, this place - even when there is no concert - is majestic and spiritual. However, when Bonnie Raitt plays there it becomes extra special, not to mention, magical. What was awesome about this performance was not only Bonnie's amazing talent as a singer, songwriter and … [Read more...]

How Brand Storytelling Differs From Sales Copy

Thanks to guest blogger, Victoria Greene Once upon a time, there were two copywriting philosophies. The first philosophy was sales copy: it was direct, logical and purchase-focused. The second philosophy was storytelling, which by contrast, was indirect, emotional and narrative-focused. These two philosophies lived side-by-side, and yet they couldn’t have been more different. Brand storytelling is powerful. It transports us into a different time, place or context. It changes how our … [Read more...]

Go From Dull to Dazzling with These Copywriting Resources

If one of your goals is to improve your copywriting skills, you have come to the right place. As a special gift to you, I have compiled a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools. Some of these may be familiar to you, … [Read more...]

Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]