A Little LinkedIn Tip That Packs A Powerful Punch – Update

During one of the workshops I present titled, "Unleashing the Lead-Generating Power of LinkedIn," I point out a little tip about customizing your LinkedIn URL. Most often, the people in the audience don't know what I'm referring to. They aren't aware that they have the ability to customize their LinkedIn URL (that's one reason I share this with them). You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like … [Read more...]

Six Tips To Keep The Heart Of Your Copy Beating

One of the most important tools you have in offering your products/services/programs is the copy you use to communicate your message. How do you best express what you have to offer to your audience in a way that reaches out and gets results? Here are 6 tips to keep the heart of your copy beating along at a smooth and steady pace: 1. It’s not about you. It’s not even about your product. It’s about your prospects and what your product can do for them. Someone purchases a gym membership … [Read more...]

Please tell me what to do: Remember your call-to-action

My phone rings and the person on the other end is asking me if I'd review their Web site. He/she says something like, "I paid a lot of money to have a Web site created & I loved the design. However, time has gone by and I haven't had any inquiries . . . responses . . . sales." As a copywriter, I go to the site and am surprised by what I see or I should say, what I don't see. One major aspect that is missing is the CALL TO ACTION. And, I don't mean on one page. I mean a call to action on all … [Read more...]

Think Re-Gifting Is Tacky? Think Again.

Thanks to guest blogger, Brian Kurtz. So you think you look like a cheapskate when you re-gift? Let me give you some examples of why the opposite is true--and these might inspire you to think of ways to deepen your contributions to heroes in your life without going to the store. Hopefully you will see that it still is “the thought that counts.” But you will also see that the gift is the critical part of the guaranteed delivery system of the thought. Simply put, think “presence” … [Read more...]

Headline Copywriting Tips From Three Seasoned Copywriters

The first copywriting client I ever had was Eugene Schwartz. Little did I know in 1988, when I was referred to him by my colleague (another veteran copywriter), Milt Pierce, that I was being introduced to a man who was a legend among his peers. And, a man who would become a mentor. At that time, Gene gave me a copy of his book Breakthrough Advertising. Another thing I was unaware of was that this book was (and still is) considered one of the most important (and most sought-after) books ever … [Read more...]