Go From Dull to Dazzling with These Copywriting Resources

If one of your goals is to improve your copywriting skills, you have come to the right place. As a special gift to you, I have compiled a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools. Some of these may be familiar to you, … [Read more...]

Blogging Authority Michelle Shaeffer Shares Three Blogging Mistakes You Can Avoid

Known as the Girl Blogger Next Door, Michelle Shaeffer has developed a reputation as an outstanding blogging authority. I was honored to have my friend appear as a guest on the Marketing Blab (and it was her first Blab). Having started her blog in 2008, she says she’s made just about every blogging mistake possible (and shares them), so you don’t have to! During the Blab we talked about three mistakes that Michelle made early on in her blogging career. Here’s what she shared. Three Big … [Read more...]

9 Ways Blogging Leads to More Traffic, Leads and Sales

Thanks to guest blogger, Michelle Shaeffer. On September 25th, Michelle was my featured guest on the Marketing Blab. Feel free to watch the replay of our interview, but in the meantime, enjoy these blogging tips from Michelle. Would you like to get more traffic to your blog, more leads on your list, and more sales in your business? Here are 9 ways to make that happen: 1. Know your audience Who are you writing your blog posts for? What are their motivations, desires, dreams and goals? … [Read more...]

Five Cool Image Resources to Help You Rock Out Your Social Media Marketing

Whether you’re posting images for your blog or for your social networks - from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn - here are several free tools that help you create cool graphics that rock! Here are 5 of my favorites: 1. WordSwag - if you own an iPhone, this is one of my favorite apps (and one reason I selected an iPhone vs. an Android). You can pull in an image from your Camera Roll or search WordSwag for an image (WordSwag accesses images from Pixabay). … [Read more...]

Are you writing from the inside out?

Whether you're blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they're turned off by the hard sales approach. They want to feel heard and understood on a personal level. That's why I love, and am inspired by, this quote from Julia Cameron: "When we write from the inside out rather than the outside in, when we write about what most concerns us rather than … [Read more...]