How Brand Storytelling Differs From Sales Copy

Thanks to guest blogger, Victoria Greene Once upon a time, there were two copywriting philosophies. The first philosophy was sales copy: it was direct, logical and purchase-focused. The second philosophy was storytelling, which by contrast, was indirect, emotional and narrative-focused. These two philosophies lived side-by-side, and yet they couldn’t have been more different. Brand storytelling is powerful. It transports us into a different time, place or context. It changes how our … [Read more...]

Go From Dull to Dazzling with These Copywriting Resources

If one of your goals is to improve your copywriting skills, you have come to the right place. As a special gift to you, I have compiled a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools. Some of these may be familiar to you, … [Read more...]

Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]

Six Strategies for Making Your Email Marketing Soar

In these budget-tightening times, as a savvy marketer you know that it’s not wise to abandon your marketing efforts. You realize that now, more than ever, it’s time to stay in front of your customers, but how to do so cost-effectively is the challenge. Email is one marketing tool well-suited to achieve that goal without breaking your budget. Its ability to help you optimize your most valuable asset - loyal customers – is a competitive advantage. However, sending out irrelevant email … [Read more...]

Six Tips To Keep The Heart Of Your Copy Beating

One of the most important tools you have in offering your products/services/programs is the copy you use to communicate your message. How do you best express what you have to offer to your audience in a way that reaches out and gets results? Here are 6 tips to keep the heart of your copy beating along at a smooth and steady pace: 1. It’s not about you. It’s not even about your product. It’s about your prospects and what your product can do for them. Someone purchases a gym membership … [Read more...]