Holiday Gift-Giving Book Ideas for Entrepreneurial Spirits

Whether you're an entrepreneur, small business owner or independent business professional, there's always something new to learn. With that mind, I've compiled a list of books written by fellow authors that make great gifts during the holiday season. My colleagues not only inspire, but they empower entrepreneurial spirits - like you - with ideas to connect and create lasting relationships, remain competitive and seize new opportunities that help your businesses grow. 1. The Advertising … [Read more...]

To Be, or Not to Be . . . Your Own Copywriter

Thanks to guest blogger, Craig Simpson. One day you're looking over the bids from a group of prospective copywriters. Or you're writing a check for your copywriter's last job. It seems like a lot of money. Is it worth it? It's just a bunch of words. And then you're hit by an idea. "Maybe I could write my own copy. Why not? My high school English teacher said I had talent. I write pretty good business letters. It might be fun!" This isn't something to be taken lightly. Your sales pieces … [Read more...]

How Brand Storytelling Differs From Sales Copy

Thanks to guest blogger, Victoria Greene Once upon a time, there were two copywriting philosophies. The first philosophy was sales copy: it was direct, logical and purchase-focused. The second philosophy was storytelling, which by contrast, was indirect, emotional and narrative-focused. These two philosophies lived side-by-side, and yet they couldn’t have been more different. Brand storytelling is powerful. It transports us into a different time, place or context. It changes how our … [Read more...]

Go From Dull to Dazzling with These Copywriting Resources

If one of your goals is to improve your copywriting skills, you have come to the right place. As a special gift to you, I have compiled a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course). To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools. Some of these may be familiar to you, … [Read more...]

Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]