Six Strategies for Making Your Email Marketing Soar

In these budget-tightening times, as a savvy marketer you know that it’s not wise to abandon your marketing efforts. You realize that now, more than ever, it’s time to stay in front of your customers, but how to do so cost-effectively is the challenge. Email is one marketing tool well-suited to achieve that goal without breaking your budget. Its ability to help you optimize your most valuable asset - loyal customers – is a competitive advantage. However, sending out irrelevant email … [Read more...]

On Black Friday Was Your Inbox As Stuffed As Your Belly On Thanksgiving?

For many of you (in the U.S.) who celebrated Thanksgiving last Thursday, you may have been fortunate to sit down to a bountiful meal. I hope you found yourself in the company of those you love, enjoying turkey (unless you’re a vegetarian) and all the trimmings. Like many, you probably walked away satiated and experienced the typical turkey coma. After the celebration, you retreated to bed and what did you discover on Friday morning? Your belly may no longer have felt bloated, but perhaps … [Read more...]

E-mail etiquette: You opted-in, but now you’re overloaded!

I once wrote about e-mail "use" versus "abuse." I referred mostly to those unsolicited e-mails we all get - the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders. However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive. The original opt-in was to receive a free report - something I, like many online marketers, … [Read more...]

Copywriting Tip: Make Emotion Part of Your Promotion

A few years back, Ethan Boldt, editor of Inside Direct Mail at the time (now an Executive Director at Rodale Press), interviewed me & wrote an article entitled, “How to Make Emotion Part of Your Mailer.” This topic came up in a recent discussion so I thought it was worth sharing Ethan's piece with you here. I think you'll find these copywriting pointers beneficial when creating your next marketing … [Read more...]

Are You Building a Community?

“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge. One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog … [Read more...]