A Little LinkedIn Tip That Packs A Powerful Punch – Update

During one of the workshops I present titled, "Unleashing the Lead-Generating Power of LinkedIn," I point out a little tip about customizing your LinkedIn URL. Most often, the people in the audience don't know what I'm referring to. They aren't aware that they have the ability to customize their LinkedIn URL (that's one reason I share this with them). You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like … [Read more...]

LinkedIn Tip: Change is Coming, Back Up Your Profile

As with all social networks (and with life, in general), things change. Here's a quick heads up that LinkedIn is going to be making some changes to their desktop User Interface (UI). There are rumors flying about regarding which features they're going to keep and which ones they'll take away - especially for those using the free version. The rumors I've heard so far are that they may take away the feature where you can track Relationships (i.e., notes, reminders, tags) as well as Advanced … [Read more...]

Laura Rubinstein Busts the Myth that Social Media Takes a Lot of Time

Colleague Laura Rubinstein is the bestselling author of Social Media Myths Busted: The Small Business Guide To Online Revenue. I was honored to have Laura as my guest on the Marketing Blab and during the show we blabbed about a couple of myths covered in her book. One of the most popular myths that you've heard (or perhaps even said to yourself) is that "social media takes a lot of time." Here's the response Laura shared to bust that myth. First of all, step away from the news feed. Step … [Read more...]

Uncover The Secret To Social Selling: It’s Hiding In Plain Sight

Thanks to guest blogger, Laura Rubinstein On March 25, social media marketing strategist Laura Rubinstein was my guest on the Marketing Blab. Prior to the Blab, she was kind enough to post this guest blog and share her insights about building relationships via social media marketing. Social selling is the buzzword du jour for sales and marketing people. Actually, it’s nothing new. When using social media for business, successful entrepreneurs put building relationships at the top of their … [Read more...]

Facebook Organic Reach: Dead or Alive? Blabbing with Andrea Vahl

I was honored to have Andrea Vahl as a guest on the Marketing Blab. Co-author of Facebook Marketing All-in-One for Dummies, Andrea shared her insights and tips in response to the question is Facebook organic reach dead or alive? Here’s what Andrea shared with the Blab viewers: People are frustrated and irritated because the old days of free reach, fabulous comments and engagement are over. It’s more challenging now because Facebook is a publicly-traded company and, as such, they’re … [Read more...]