Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]

How Well Are You Managing Your Online Reviews?

Thanks to guest blogger, Michelle Hoglan. On October 16th, Michelle was my featured guest on the Marketing Blab (click here to see the recording). Enjoy this post from Michelle about online review management. As a small business owner, do you realize how important online reviews are? According to BrightLocal, 92% of consumers now read online reviews for local businesses. That figure is up from 88% in 2014! There has never been a more critical time to dive in to gathering feedback from … [Read more...]

Five Benefits of Giving Testimonials for Connecting

Thanks to guest blogger, Felicia Slattery "Shifting your focus from getting to giving is not only a nice way to live life and conduct business, but a very profitable way as well." ~Bob Burg and John David Mann The above is a quote that Felicia Slattery shares in Chapter 15 of her book Kill The Elevator Speech. On October 9th, Felicia will be my featured guest on the Marketing Blab at 11:30am MT (1:30pm ET). Please join us. In the meantime, below is an excerpt from that chapter of her … [Read more...]

5 Ways to Deliver Social Proof on Your Sales Page

As a savvy marketer, you know what goes into selling a new product online - an awesome product, an outstanding sales pages, lots of traffic, and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be the hardest. So how can you convert prospects into loyal customers? Proof. Social proof, that is. One of the best ways to tell the story about your product or service is to demonstrate the benefits – show people that what you … [Read more...]