Are You Ready for Commitment? Blabbing with Kim Garst About Social Media Marketing

In September, my guest on the Marketing Blab with Debra, was Kim Garst, founder and owner of Boom! Social. During the show we blabbed about the importance of commitment. “Social selling involves being committed to relationship building so that you can ultimately build the know, like & trust factor so that people will buy from you,” said Kim. When I speak to audiences about marketing, I explain that it’s all about relationships. And Kim’s attitude is in alignment with that concept. She … [Read more...]

Does Your Desire for Perfection Lead to Procrastination?

Does your desire for perfection lead to procrastination? It did for me. For the longest time now I’ve been saying I would do more video, but I always thought my hair needs to be perfect, my makeup needs to be perfect, the lighting needs to be perfect and as a result, I just procrastinated. So I just "went for it." Took out my selfie-stick, went out on my lanai and hit record. Here’s my Monday Morning Musing, au naturel - no makeup, no fancy lighting - just me and my iPhone... … [Read more...]

Six Copywriting Tips for Writing Video Content

As the popularity of YouTube - as a marketing tool for business - continues to explode, it becomes increasingly important for business owners to pay close attention to the content they’re publishing online. As my friend, and YouTube authority, James Wedmore, explains to business professionals and entrepreneurs, “video is not about going viral.” It’s not about a funny video of your dog prancing around in a Santa suit. While that can be amusing & entertaining, unless you’re promoting a dog … [Read more...]

Seven Reasons Why People Fear Video Marketing

Thanks to guest blogger, Bonnie Gean. I don’t like admitting that it took me 22 years to benefit from one simple marketing strategy, but now I want to prevent you from making the same mistake. Likewise, I hope you take the information to heart and use it to gain momentum for your business much faster than I did! I am talking about video marketing, and even though it is more affordable than ever to produce a video, many entrepreneurs refuse to contribute. As a result, they are not … [Read more...]

Is YouTube Right For Your Business?

Several months ago I posted an interview with my colleague and YouTube authority James Wedmore. In that video he revealed five key locations to optimize keyword phrases when creating your video, 8 tips for tweaking an existing video to breathe life back into it and so much more. Once again, James delivers some great "food for thought" for those of you wondering whether or not to jump into the world of YouTube. In this brief video (approx. 6 minutes) below, James outlines 3 criteria to help you … [Read more...]