Six Copywriting Tips for Writing Video Content

As the popularity of YouTube - as a marketing tool for business - continues to explode, it becomes increasingly important for business owners to pay close attention to the content they’re publishing online. As my friend, and YouTube authority, James Wedmore, explains to business professionals and entrepreneurs, “video is not about going viral.” It’s not about a funny video of your dog prancing around in a Santa suit. While that can be amusing & entertaining, unless you’re promoting a dog … [Read more...]

Seven Reasons Why People Fear Video Marketing

Thanks to guest blogger, Bonnie Gean. I don’t like admitting that it took me 22 years to benefit from one simple marketing strategy, but now I want to prevent you from making the same mistake. Likewise, I hope you take the information to heart and use it to gain momentum for your business much faster than I did! I am talking about video marketing, and even though it is more affordable than ever to produce a video, many entrepreneurs refuse to contribute. As a result, they are not … [Read more...]

Are You Overwhelmed By Social Media? Here’s Your Ticket To Eliminate That Overwhelm

When I speak about social media marketing - or just in everyday conversation around the topic - two questions that come up repeatedly are: 1) Do I have to do it all? LinkedIn . . . Twitter. . . Facebook . . . Google + . . . Pinterest . . . Instagram . . . Klout? 2) It takes so much time, I get overwhelmed. How much time should I spend on it? While you may read posts or articles about "social media in 10 minutes a day," I'm not one to make that promise. Social media marketing does require your … [Read more...]

Are You Pinning Your YouTube Videos on Pinterest?

Earlier this month I received an email from colleague & YouTube authority James Wedmore. He was asking his subscribers if they had started pinning their YouTube videos on Pinterest. I hadn't thought about doing it, but pinning helps you reach more people, increase your video views and generate more leads. So, after receiving James' email, I thought "why not?" and followed his advice. Then, right behind James' heels, I came across my colleague and blogging authority Michelle Shaeffer's video … [Read more...]

Is YouTube Right For Your Business?

Several months ago I posted an interview with my colleague and YouTube authority James Wedmore. In that video he revealed five key locations to optimize keyword phrases when creating your video, 8 tips for tweaking an existing video to breathe life back into it and so much more. Once again, James delivers some great "food for thought" for those of you wondering whether or not to jump into the world of YouTube. In this brief video (approx. 6 minutes) below, James outlines 3 criteria to help you … [Read more...]