Celebrating a Quarter of a Century as a Copywriting Solopreneur

Celebrating Quarter of a Century as a Copywriting SolopreneurBoy, I feel old when I hear “a quarter of a century.” I remember when I celebrated my 25th birthday and someone used that phrase. I thought “don’t age me so before my time.”

Yet, here it is – 25 years after I opened my doors for my business. January 1, 1989 is when my life changed. Back then, I thought, “I worked really hard for other people so why not work hard for myself?

And, so I did and I’m proud to say I’m still at it.

It’s been a wild ride and after 25 years, things are shifting in my business. Wanting to educate, inspire and empower others, I am pursuing more speaking/training opportunities so I can offer you power tools to help you:

  • Gain exposure for your business.
  • Excel at copywriting/marketing/social media.
  • Attract clients and see results.
  • Enjoy living your dreams of having your own lifestyle business.

“Debra, you are an enormously talented marketing person . . . I deeply feel that you are far more than a copywriter. You have the required toughness and fortitude to be an excellent and supremely successful entrepreneur.” – the late Eugene. Schwartz, Instant Improvement, NY, NY

Entrepreneur? While my mentor Gene, and some other people might say that’s what I am, I consider myself a solopreneur. Like me, entrepreneurs may start out on their own, but I think they build a small business with employees or grow into a large empire (like Steve Jobs).

When I’m speaking, I like to tell other aspiring solopreneurs that, I may work FOR myself, but I’m not BY myself.

Believe me, over all these years, there have been down days where I thought “what am I doing?” I’ve been fortunate to have always had a strong network, not only of colleagues, but of supportive friends and family. When I have doubts (yes, after 25 years, I still have those moments), they remind me of my brilliance.

To celebrate my 25 year anniversary, I’ll be heading to New Zealand in January – a trip I’ve wanted to take for years. So you may not hear from me as I’ll be traveling (and enjoying the summer over there). I’m so excited! And, am grateful to have this opportunity.

Mom & DadI’m also eternally grateful to my late parents who were two role models. My mom started a real estate agency with her girlfriends. Then, went on to become a travel agent because she loved to travel! I probably got my work ethic from my dad who ran his own CPA firm – not to mention, he provided me with my first computer when I started.

And, thanks to all of you – colleagues, coaches, clients, friends and other members of my family who continue to inspire and encourage me. HAPPY NEW YEAR!

How long have you been in business? Please share your comments below because I’d love to hear from you. Thanks and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. 25 years – that’s a real success story! Enjoy your trip to New Zealand – you’ll come back determined to achieve even more.
    Karen Warren recently posted…2013: A Blogger’s Year in PicturesMy Profile

    • Thanks Karen. Just today a colleague was saying how important it is to take time off and step away from the business. It’s been many, many years since I’ve taken a “real” vacation and I’m looking forward to it. Nurturing one’s self also nurtures the business.
      Thanks again. Have a happy and healthy new year.

  2. I am not in business – but I have been working in my field for some 35 years. Congratulations on your success. I know that it is not easy to be self employed. One of my cousins owns his own business, and my grandfather did, also.
    Alana ( recently posted…Pondering the New Year while Binghamton SingsMy Profile

  3. Silver bells.. silver bells…
    Roy A Ackerman PhD EA recently posted…Gun Violence as an Epidemic?My Profile

  4. This is the story I would like to share with every budding entrepreneur (solopreneur). Congratulations! May you have many more years to go ahead and be awesome at writing!


    • Thanks Ravi. I do want to educate and inspire others to succeed. And, through the presentations I deliver I empower solopreneurs by sharing the tools they need to gain exposure, attract clients and build their business so they can live their dreams.
      Happy new year.

  5. michele c. says:

    25 Years! That’s a long time. Congratulations on such a wonderful milestone.
    I haven’t hit the six month mark in my business yet.

    • Thanks Michele. 25 years is a long time, it’s amazing how fast time flies. So, I know though it’s been 6 months for you, you’ll hit that 25-year landmark sooner than you know. Here’s to your sweet success now & throughout the years to come. 🙂

  6. Your post and these comments are so heartening! I’ve been writing most of my life, but committed to it as a life’s work 34 years ago. Congratulations on your own sweet success!
    Gail Storey recently posted…Goodreads Giveaway of I PROMISE NOT TO SUFFER!My Profile

    • Thanks Gail. Congrats on your successes, “I Promise Not to Suffer” certainly seems like it’s been a big hit for you in 2013. It’s been a pleasure and a joy to see (not to mention, I thoroughly enjoyed reading the book).
      Here’s to continued successes in the new year.

  7. 25 years of being in business is quite an accomplishment! I haven’t been at it quite that long but I know there are times when it’s not easy. Congratulations and have a blast in New Zealand!
    DeAnna Dimmitt recently posted…Functional Mobility: A Little Of This, A Little Of ThatMy Profile

    • Business, like life, has its ups and downs, doesn’t it DeAnna?
      However, I love the lifestyle that I have as a result of being in business for myself. I hope you do too.
      Thanks for the “bon voyage” wishes. I plan on having a great time.

  8. What a small world, Debra. I started my firm 25 years ago too (although not on January 1st so I guess I’m not quite there yet). New Zealand is the country I’ve decided to visit next (will do the US tour in 2014 – it will probably be 2015 before I hop on that plane) so it will be wonderful to hear about your adventure – and get tips on the must sees. Congratulations to you on your anniversary, accomplishments and decision to unplug. Hope you have a blast!
    Nanette Levin recently posted…Smart small business owners avoid the hype gameMy Profile

  9. Happy New Year, Debra!
    Enjoy the warmth of the southern hemisphere — could you hide us inside your luggage, please? 🙂
    Helene Poulakou recently posted…Social Media for Freelancers: Job Hunting on FacebookMy Profile

  10. Congratulations on 25 years in Business! January 1 started year 28 for me. I can’t believe how time has flown. Have a wonderful time in New Zealand and be sure to take a lot of photos and video to share with us:)
    Toni Nelson recently posted…Are you ready to build your email list?My Profile

  11. Catherine Storing

    Congratulations Debra. What an accomplishment. You are such an inspiration to me and I am sure to many other solopreneurs.
    This is my third year in business and like you I have moments of doubt but I am reminded everyday why I do what I do by my tribe.
    Enjoy New Zealand. I am gifting me a trip to Australia and New Zealand for my 40th birthday or hopefully sooner.

    Congratulations again. I hope to see pictures when you return from your celebratory trip.

    • Catherine, it’s “music to my ears” when someone shares that I’ve inspired them. Thank you for that.
      When I started my biz, 25 years ago, my first intention was to hit that 3-year landmark. So congrats to you on reaching your third year. Here’s to many more. Gifting yourself a trip to celebrate your 40th birthday is a marvelous idea. And “yes,” I plan on taking many photos.
      Thanks again.

  12. Congrats Debra! Sounds like you have earned that well deserved trip to New Zealand. Have a great time! 🙂
    Belinda Rose recently posted…The Journey to Loving You!My Profile

  13. Congrats Debra!

    I am so happy and inspired by your success as an entrepreneur. I have been a series entrepreneur for 12 years now. But my current marketing business is two years old. It’s gone through many transformations and I am excited to see it evolve.

    Have fun on your trip and please keep us posted!!

    Denise Marie Filmore recently posted…Creating an Annual Life Map: Part IMy Profile

  14. Debra: Congratulations. That’s a remarkable accomplishment. I admire that you stuck with it all these years and made a success doing something you enjoy. Have a wonderful time in New Zealand!
    Tracey Ceurvels recently posted…Cardamom bundt cake {Quiet days at home}My Profile

    • Thanks Tracey. Still trying to get to New Zealand. Between weather delays and cancellations, I’ve been detained in LA for two days now. Hopefully today is the winning day and I’ll finally be on my way.
      Here’s to your sweet success.

  15. Congratulations! Woohoo. And thank you for explaining solopreneur…I love it!

    Have a most wonderful celebratory trip to NZ. It’s a beautiful country and the people are lovely. A fitting way to congratulate yourself.

    I look forward to learning more about your journey. xox
    Jacqueline Fairbrass recently posted…Align With Love, A Simple PrayerMy Profile

  16. Your story (and work) is very inspiring, Debra! I hope to catch up when you get back from your travels. My 10 yo daughter has it in her head already to go to New Zealand. We will see when she can get there! I have been working as a journalist for nearly 30 years! Wow, I didn’t realize that. For myself, intermittently early on—and full time for the last year or so. Susan
    Susan Enfield recently posted…3 career questions that will change your life: Jane Miller, CEO, Rudi’s BakeryMy Profile

    • Thanks Susan. Your daughter has the right idea, I think New Zealand is an awesome spot to have on your bucket list. It had been on mine for some time & I’m thrilled to be here now. Congrats on your long journalism career and here’s to your success as a solopreneur.

  17. A little slow on the uptake…hope you haven’t hit 26 years yet!

    Congratulations, Debra! Trust you’re having a great time in N.Z.!
    Larry Hochman recently posted…The Confidence To Promote Your Stuff…And YourselfMy Profile

  18. Debra, congrats and hope you’re enjoying your trip. I’ve never thought about it quite this way, but it’s true. Becoming a better entrepreneur and growing your business only happens when you build with others.

    I can see how my business is different now than it was was I was solely and entrepreneur “by my self”. It truly is about us working together for a greater good.

    I’m 5 years in myself, since you asked. Enjoyed the post!
    Brian McDaniel recently posted…Do It Before It’s Too LateMy Profile

Speak Your Mind


CommentLuv badge