Baffled by LinkedIn®?
Like many professionals, you may wonder, “I’m on LinkedIn because a friend invited me. But nothing is happening.” Now is the time to uncover how to make the most of your experience on the network.
Clear up the confusion and discover what it means to create an engaging profile.
As more and more professionals search online before meeting you (either virtually or in-person), you are in a position to win or lose when they get to your LinkedIn profile and see your activity there.
Clients, prospects, potential partners and colleagues are engaging on LinkedIn on a regular basis providing you with the opportunity to demonstrate that you are an industry expert who:
- Enables deeper engagement with your community.
- Builds thought leadership by being a voice in your industry.
- Directs and influences the behavior of others.
- Rocks your personal brand.
According to LinkedIn, having a complete profile opens the door for you to receive up to 40 times more opportunities through the network. However, if your profile is not robust, viewers won’t engage. Like a dating site, they’ll be tempted to “swipe left,” and move on.
If you feel like “nothing is happening” on the network, there may be several reasons for this. Let’s eliminate the mystery. Work with a seasoned marketing professional to review not only your profile, but to reveal mistakes you may be making (and how to avoid them) on the network.
Discover how to gain a competitive edge in the marketplace. . .