Does Your Website Attract Loyal Customers?

Copywriting mistakesEach month The GPS Academy presents “Marketing Mastery with the Experts.” Each show features a guest marketing expert who shares their tips in an effort to help you grow your business.

This month, on April 23rd, I am honored that business growth strategists Cheri & Richard Martin have invited to host me as their featured guest.

During the live broadcast, I’ll be speaking about 5 copywriting mistakes that cost your business money AND how to avoid them. You won’t just hear about the mistakes, you’ll discover how to avoid them so that your content captivates, compels and converts prospects into loyal customers.

Join us for the session and find out how to:

  • Evoke your readers’ interest in a way that tempts them to respond.
  • Knock your prospects’ socks off so they say “yes, you understand me. I need what you’re offering!”
  • Differentiate why a headline works for converting one prospect, but not another.
  • Eliminate writing mistakes that repel people away from your web site. Get them to resonate and respond.
  • Use one word that “tips readers over the edge” when it comes to motivating them to take action.

The show airs at 3:30pm ET (1:30pm MT) on April 23, 2014. Have a copywriting question you want answered on the show? Listen in or post it here because I’d love to hear from you. Thanks.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Hi Debra,

    This sounds like a great webinar that will be held soon. It’s always important to have some copywriting skills if you’re going to be online. Thanks for sharing!
    Nate recently posted…4 Terrible Habits on Facebook That Could Be Hurting Your BusinessMy Profile

    • Thanks Nate. Whether you’re writing the copy yourself or working with a copywriter, you’re right – it’s always a good idea to know tips for writing good content (online and off).

  2. All the best with the webinar Debra! There are many people out there who need help with their copywriting skills and could benefit from this program.

  3. Sorry I missed this, Debra. Is there a replay link?
    Larry Hochman recently posted…Herbalife, Pyramids, And A Defense Of Personal ResponsibilityMy Profile

  4. I thoroughly enjoy your posts and am sorry that I missed your live program. As Larry asked, was it recorded and if yes, where might we find it?
    Copy-writing seems to have hit the internet in a big way lately, so it is very much on people’s minds. Hope to find your answers or your voice telling us the answers.
    John Logan recently posted…Vision – What Do You Have Your Sights On?My Profile

  5. Sorry I missed this Debra. Looking forward to the replay.
    Liz Delaney recently posted…Bending Your Mind to WealthMy Profile

  6. Guess that old saying “The Early Bird Gets The Worm” is true. Sure it was great as everything you share is!

    Catch you next time
    Brian McDaniel recently posted…Time Management & The Prick PerceptionMy Profile

  7. Thanks Debra for sharing the info on your upcoming webinar! 🙂 I’m sure it will be full of valuable info.
    Belinda Rose recently posted…Jesus: The Light of The WorldMy Profile

  8. I like the idea of split testing titles to a small audience to know which works best.

  9. Hi Debra,
    I’m looking forward to your live session/webinar! Should I miss it for some reason, will it be available via podcast? I’m sure I could benefit from the tips you are about to share! I got value out of the last tip you shared and I’m eager to learn more!

    Keep em coming!!

    Many thanks, any competitive edge is welcome!

    • Thanks Kate. Glad you’re getting value out of the tips I share – that’s the idea (and I hope you’re implementing them straight away).
      At this time, there won’t be a podcast of the copywriting webinar. However, there will be a replay available to those who registered. So jump on board!
      Here’s to gaining that edge!

  10. Hi Debra! Will this be recorded? I pick up my daughter from school at 3:20 and we’ll be on our way to her 4:00 appointment to get her hair cut. I think I could benefit from this as I work on improving my copywriting skills. I love everything you share! Congrats on being featured. Have fun! xoDana
    Dana Mallon recently posted…Safety is Your First Goal as a Parent (But Not the Way You Think!)My Profile

    • Hi Dana, my hosts are recording the session. Please register and then you’ll have access to the replay when it’s up & running.
      I’m glad you love the tips I share – thanks for the positive feedback. Much appreciated.
      Here’s to your sweet success,

  11. This sounds brilliant, Debra!!! These are just the questions I have at the moment creating copy for a sales page. I will be signing up right now to get the goodness of the replay! Love the last point you’ll be talking about, and the cliff-hanger effect it had on me! You are truly a master at your craft <3
    eyenie recently posted…Celebrating YOUR Unique Style + When Two Latina Stylists Have aMy Profile

    • Fabulous Eyenie. I’m thrilled that you found this post at the right time – when you need it most! I look forward to “seeing” you on the call.
      And, merci for the lovely compliment!

  12. P.S. I tried registering, but it won’t let me and says it was on 4/16… Is there another place to sign up for it, pretty please? Merci! 🙂
    eyenie recently posted…Celebrating YOUR Unique Style + When Two Latina Stylists Have aMy Profile

  13. Writing copy that moves prospects to become clients is not easy but its possible. I have committed some of the copy writing mistakes you mentioned – “built a fabulous website but no one came”, that spoke to me for sure.

    Thanks for shedding light on common mistakes and providing the solutions. Awareness is key.
    Catherine Storing recently posted…Two Stylists Get Together – A Very Stylish InterviewMy Profile

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