How Your Cowbell Can Increase Your Joy

The Cowbell PrincipleThanks to guest bloggers Brian Carter and Garrison Wynn

Have you seen the More Cowbell sketch from Saturday Night Live?

It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.

Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win.

A cowbell is simultaneously something you love doing and something other people really want as well (although, as we’ll see, you still will have detractors and critics). A cowbell creates joy for you and other people. It makes them yell for more. They can’t get enough.

How Cowbells Increase Joy

Life is short and you live the life you create. So what better life can you create than one that’s based on you doing something you love — that other people love too?

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer

Didn’t Gene Frenkle, the cowbell guy, look happy playing his cowbell?

What a fool! Doesn’t he know how stupid he looks? Maybe he does. Maybe it doesn’t matter. Some of the most talented people and most creative groups on earth look really stupid when they are at their best.

Any offense run by star quarterback Peyton Manning seems to be learning how to run the play for the first time right before the ball’s snapped. It’s one thing to call an audible and quite another to actually grab players and physically drag them into position. But it makes the fans happy and is valuable because it works.

The whole happiness-from-your-cowbell formula doesn’t work if you have serious obstacles like true depression. There’s also a type of depression that might not fit a clinical psychotherapist’s definition. You might just be vaguely frustrated and feel low. You might be bummed out your life isn’t more amazing. You might feel like you wish things would go faster.

Affirmations and meditation and relaxing or inspiring music can help. As your life changes, as you take more action and feel better about yourself and your life, as your identity and self-esteem solidify, you can let go of those things. Deep inside you finally know that you are valuable and important. You no longer need Stuart Smalley affirmations.

And there are sometimes real circumstances in which it would be selfish and irresponsible to make drastic changes chasing after your cowbell. For many reasons, cowbell progress can be slow, but that makes it all the sweeter when you attain it.

For example, there was a time when Brian wanted to be a full-time freelance consultant but didn’t yet have the network or assets in place to get enough gigs to do so. It was the responsible thing for him as a husband to take several full-time jobs and develop his career before going freelance again, this time successfully. That wasn’t a ton of fun, but it was a formative time that helped get him to a place, internally and externally, where his cowbell was stronger and the joy from it was great.

Over time, you can negotiate your obstacles and fulfill your responsibilities, moving toward the cowbell experience in a way that doesn’t hurt anyone or leave any wreckage behind.

Until you are really experiencing joy in your own uniqueness, you won’t shine, and you might not fully “get” how awesome a cowbellian life is. You need some self-esteem, which is best when it comes from action, but sometimes you have to start with ideas. Once you do reach that true cowbell experience on a daily basis, you’ll know it, because you’ll feel invigorated, validated and inspired!

Thanks to guest bloggers Brian Carter and Garrison Wynn. This post is an excerpt from their forthcoming book, The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money. During the first couple of launch weeks, the Kindle version will be only $0.99 on Amazon. Get it here.

Are you experiencing joy in your own uniqueness? What’s your cowbell? Share your thoughts in the comment section below because we’d love to hear from you. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. Great post!

    The “Cowbell Sketch” is one of my favorite SNL skits!

    I am definitely putting this on my reading list for the winter.

    This ties into my topic I’ve been blogging about all week – building apersonal brand

    Dr. Lisa
    Dr Lisa Thompson recently posted…The Steps in Setting up Your Own Personal Brand SystemMy Profile

  2. Those awkward moments teach us so much! Great post, folks. 🙂
    Larry Hochman recently posted…Three Ways To Stop Living In The PastMy Profile

  3. I am probably one of the few people in the world that does not watch SNL so I’m not sure what “More Cowbell” actually signifies. But I have an instant image in my head and I love it! I think it speaks volumes toward my own belief that we all have that one thing that sets us – and the world – on fire. I call it passion. You call it cowbell. Either way, once you have found it, nothing can stop you. Definitely going to read this book! We all need more cowbell in our lives!
    Melodieann Whiteley recently posted…Nov 10, Starting an ecommerce businessMy Profile

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  1. […] Marketing, and The Cowbell Principle (read Brian’s guest post on my blog about “How Your Cowbell Can Increase Your Joy“). He is respected as an international authority on how organizations can generate bigger […]

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