Greenville Tech was promoting “Adaptive Leadership,” a seminar never presented to the public. The school sought assistance in converting their existing copy, which was about Greenville Tech, into enticing words that motivated prospects to register for the leadership seminar.
“Debra, this copy is … brilliant. It makes me want to sign up. You have transformed the copy from the original. Thank you for such a fabulous job. You make me look fabulous for recommending you.” ~ J. F. Addams, Atlanta, GAGreenville Tech Seminar Self-Mailer