HeatlhSmart™ Vitamins sold its product to consumers via direct mail. Copy for the Healthy Eyes™ direct mail package was written to educate consumers about the value of the nutrient known as bilberry – the main ingredient in the Healthy Eyes formula. And, to get them to purchase the product at a 50% savings with free shipping.
The components of the package included an outer envelope, letter, color flyer, lift letter and order form.
HealthyEyes Direct Mail Package