Reebok CCS Fitness chose direct mail as the method for introducing their innovative Ridge Rocker to health club owners and fitness directors. The B2B package announced the most revolutionary stationary bike on the market at that time and offered club owners a FREE mountain bike as an incentive.
The components of this business to business direct mail package included:
- An outer envelope
- A two-page letter (one page, front & back)
- A color brochure
- A lift letter
- A reply card