The Hamilton Collection is one of the country’s leading direct marketers of porcelain collectibles. Copy was written for two versions of this direct mail solicitation: one to previous Coca-Cola® Polar Bear Figurine Collection buyers and one to previous buyers of Coca-Cola® memorabilia.
The package introduced the premiere figurine for what would be a total collection of eight polar bears. Copy was written for the following components of this business to consumer (B2C) direct mail package:
- Outer envelope
- A one-page letter (with an article about collecting bears on the reverse side)
- An 11″ x 17″ four-panel color brochure
- Order card and reply envelope