A Little LinkedIn Tip That Packs A Powerful Punch – Update

LinkedIn Tip During one of the workshops I present titled, “Unleashing the Lead-Generating Power of LinkedIn,” I point out a little tip about customizing your LinkedIn URL.

Most often, the people in the audience don’t know what I’m referring to. They aren’t aware that they have the ability to customize their LinkedIn URL (that’s one reason I share this with them).

You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like this:


Now, imagine you’re printing new business cards or creating your email signature and you want to put the URL there. Would you even remember the above link? Not likely.

So why not make it easy on yourself & others? LinkedIn lets you personalize your profile URL quickly and easily so you can have a URL that reads http://linkedin.com/in/yourname.

With the new 2017 user interface there are now five steps to follow to make this happen. Here are those 5 steps. Follow them and you’ll be done:

1. Go to your LinkedIn Profile and click on the pencil for “Contact and Personal Info.”
Linkedin Customize URL
2. When the box opens up, click on “Profile URL.”
3. On the right of your screen, you’ll see “Edit URL (see image below).”
Edit LinkedIn URL
4. Click on the pencil (next to the URL). It should show you a URL with your name autofilled and below the URL it says “Note: Your custom URL must contain 5-30 letters or numbers. Please do not use spaces, symbols, or special characters.” If you want to use your name the way they have it auto-filled, then move to step #5. Otherwise, you can change the name in the box to whatever you want to use.
5. Click the button that says “Save.” If your name is available, you’re good to go. If not, LinkedIn will suggest alternatives or you can enter a new one that you prefer.

That’s it. Just 5 simple steps and you’re set. This little LinkedIn tip packs a powerful punch when you want to connect with others.

Just share your easy-to-remember URL and don’t forget to incorporate it in all your marketing (i.e. email signatures, business cards, website, etc.).

The powerful punch you get by implementing this little tip? LinkedIn reports that once you customize your URL, your profile is likely show up higher in a browser’s search results.

When you’ve made the change, share your new custom URL with me here – in the comment section. Have another little LinkedIn tip you’d like to reveal? Feel free to post it below because I love hearing from you. Thanks a million and here’s to your sweet success!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. It would be so lovely if sites that assign these long, ugly-looking URL to a person’s profile would find a way to automatically make the URL more aesthetically pleasing. But until then, your tips are grand on how to customize them yourself. I usually find out this stuff quite by accident because the sites never tell you outright how to do it. 😉
    Angie Schaffer recently posted…The Riot in ReginaMy Profile

    • Angie, on one hand it’s nice for us to be able to customize the URL so it’s the way we’d like it, but I hear what you’re saying. On the other hand, it would be nice if the “powers that be” would make it easy for us to do it as we set up our profiles. Thanks. ~Debra

  2. Debra – Thanks so much for sharing this step-by-step process to get a user-friendly LinkedIn URL. I created mine so long ago that I’d forgotten! http://linkedin.com/in/kellygalea

    I will definitely share your post with some clients & colleagues who are still using the long format.

    My favorite tip is to customize your connection request rather than use the canned request.

    • Thanks Kelly! And “yes” I ALWAYS tell people to personalize their invitation requests, both when they ask people to join their LinkedIn network and when they ask for recommendations.
      Just yesterday, I had a consulting session with a client and that’s exactly what we went over as we talked about LinkedIn. It’s so important to personalize these requests – especially when you’re asking to LinkIn with someone you have never met.
      Thanks again. ~Debra

  3. What a GREAT tip. Not well-known at all and very useful. Thanks for sharing, I will be sure to change mine!
    Gail recently posted…Let your cover letter do the talkingMy Profile

  4. As soon as I found out you could have the customized your url I went and got it:)
    Toni Nelson recently posted…How Your Blog Is Like Your TVMy Profile

  5. Hi Debra,

    I created my custom LinkedIn URL years ago (when I initially set up my LinkedIn account). I don’t think of it as ‘packing a punch” rather than simply making it easier to remember. I use my name on most, if not all, of my social media accounts.
    Rachel Lavern recently posted…Virtual Business and Marketing ToolsMy Profile

    • Rachel, like you, I’ve had my custom LinkedIn URL since the day I created my account. I think it packs a punch for just the reason you mention – it’s so much easier to remember!
      Thanks for sharing! ~Debra

  6. Hi Debra.

    I remember reading this tip about a year ago and immediately implemented it. I included it in a blog post and often wonder how many readers are inspired to make this small little tweak, especially if there are a dozen people on LinkedIn with the same name? It looks so much classier than having a url with numbers that make you feel you are looking at a new Lenovo model laptop. 🙂 Just joking.
    Vatsala Shukla recently posted…Do you dare to cherish Everyone?My Profile

    • Hi Vatsala using a customized URL is definitely easier to remember. I am hoping everyone who reads this blog post will be inspired to stop, take action and implement this change. It only takes a few moments to execute.

  7. Thank you, Debra! This was news to me, and I’m very glad to follow your steps to customize my LinkedIn URL!
    Gail Storey recently posted…Goodreads Giveaway of I PROMISE NOT TO SUFFER!My Profile

  8. Awesom tip! I never knew I could customize my profile URL. This will make it a lot easier to send people to my profile page.

    Thanks, Debra!

  9. Ms Debra, that was awesome information! I actually figured out how to get it to work using this Ipad! Thanks so much for sharing this information with us! U ROCK ! I hope you got my return email tonight, and I look forward to more interaction. Thanks again for all you do :)Till we talk later, please be safe and the best to you and yours. Phil

  10. Thank you Debra for the tip about a custom URL! It was very easy to do and I got to keep my name!

  11. Thanks for the HUB class on LinkedIn usage and the tip about personalizing my URL! Appreciate your kindness in helping us navigate social media.

  12. Victoria Golar says:

    Thanks Deb – I’m a little late to the LinkedIn world and appreciate your tips.


  13. This is one of the FIRST things I mention during my LinkedIn classes!! Not only is it better for Google, it simply looks more professional and makes it easier to share!

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