LinkedIn Profile Tip: Do You Know How to Optimize Your Website Links for Keyword Phrases? – Update

LinkedIn keyword enhanced website links

Here’s another little LinkedIn optimization tip for you – one that many folks are not aware of (this post has been updated to reflect the changes in the User Interface that LinkedIn launched in 2017)

Under your “Contact and Personal Info” tab, you can list up to three website links. Many people just insert one thinking, “I have one website.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site?

And, while you’re doing so you may use keyword phrases (important on LinkedIn) to describe each link.

LinkedIn Website KeywordsTake a look at what you have on your profile now. Perhaps it says “Personal Website,” “Blog,” or “Company Website” (as you see in the image above). Instead, if you were a REALTOR(R) in Boulder, Colorado, it could say “Boulder Real Estate” or “Boulder County REALTOR.” You could then take them to another page on your site with a keyword phrase such as “Search Boulder real estate.” See where I’m heading with this?

Wondering how to make that happen? I thought you might ask.

This simple branding strategy can be done in 3 easy-to-follow steps:

1. Go to your LinkedIn Profile and click on the blue pencil next to “Contact and Personal Info.”
2. When you insert a website instead of using LinkedIn’s auto-fill (which offers “personal,” “company,” “blog,” “RSS feed” or “portfolio”) click on the “Other” option.

3. You’ll be able to insert your website URL and your keyword phrase (where it says “Type (Other)”.

Remember, you may submit up to 3 website links. So, if you don’t have three websites, why not take advantage of the other two links and direct folks to other pages of the one website you do have? In my profile (see image at the top of this post), viewers have the option to go to the home page of my speaking website (“Hire me to speak on marketing”), my portfolio page (“Copywriting portfolio samples”) or the programs posted on my speaker page (“Marketing presentations”).

Do the same on your LinkedIn profile. Optimize your website links for keyword phrases while giving visitors the option to learn more about you on various pages of our site.

Have you done this on your LinkedIn profile yet? If not, go do it now while this tip is fresh in your mind. Then, share your 3 keyword optimized website links here because I’d love to hear from you. Thanks a million and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Ooohh, I’m heading over to my LinkedIn right now! Thank you so much for this tip!! 🙂

  2. Oh, I didn’t know I could do that with Linkedin! Thanks for the info! 🙂
    Hillary recently posted…World Health Day SpecialMy Profile

    • Many people don’t know they can do that Hillary. The more I viewed clients’ profiles and saw that missing, the more I realized how few people knew about this tip. Now, head on over to your profile and implement while the “iron is hot.”

  3. Thanks for that. I never thought to adjust the name to highlight the websites. Very helpful. I am working with two brands in our company (Modern Postcard and GratzieCard), so I added them both. My third spotlighted my instructor profile page (I teach a class at UCSD Extension). Great tip.

    Stay in touch and let’s connect on LinkedIn:


    • Christopher, as I mentioned to Hillary, many people don’t think about the links to their websites. They often just use LinkedIn’s generic choices (personal website, company website, blog) and/or they only insert one link instead of three.
      Glad to see you’ve put this tip into action already! Way to go.

  4. Thank you for this tip! I headed right over to my profile and followed along! I am in the middle of doing an SEO program and this is truly going to help. Glad I found you in the UBC group!
    Emily Wilke recently posted…Druzy? A Whatzy?My Profile

  5. This is good info. to have Debra. It always seems one little twist in what we do makes such a huge difference in our results. Of course we often have to take lots of time and effort to get to the place where we’re ready to see that twist. 🙂

    Larry Hochman recently posted…How I Post Original Content Five Days A Week On My BlogMy Profile

  6. Thanks Debra.
    I must admit I don’t use LinkedIn as Much as I should.
    Great tips which I greatly appreciate.

    Take care
    Liz Delaney recently posted…Cracking the HTML Code for WhitespaceMy Profile

    • Liz, start out with 5-10 minutes each morning. As I mentioned to Jenni, LinkedIn offers many opportunities for you to network online, find discussion groups with like-minded people and build new relationships. Enjoy it!

  7. Great tip. No i did not know that either> I don’t use LInked IN much but I do have a profile set up which links to my blog.

    Thanks for the tip.
    Jenni Ryan recently posted…How to Create Long Term Network Marketing SuccessMy Profile

    • Jenni, if you have a LinkedIn profile, best to make the most of your experience there. As the largest professional network, there are opportunities for you to connect with prospects, referrals and resources.
      Thanks for stopping by.

  8. Thanks so much~

    I just added 2 product and giveaway urls and never would have known without your expertise!
    Andrea Feinberg recently posted…Is it Me or Is it My Business??My Profile

  9. GREAT TIP… that I’ve never though of. Think I’ll go change that right now on my LinkedIn page. Thanks for the awesome value you share with us continuously.
    Brian McDaniel recently posted…Time Management & The Prick PerceptionMy Profile

  10. Thank you for the valuable tips today! I did go to my linkedin and tried to update the website information. I think the 2nd field option to change the reference is for ‘upgraded’ accounts only. I have a basic account and there are no secondary option only the drop down list offered by Linkedin.

    I love the suggestions and think you are very clever…keep the tips coming! Thank you!

    • Hi Kate. Not sure why you’re unable to make the changes. The four step process explained in the blog post was done with an basic, free account – not an upgrade – so you should be able to select the “other” option and insert a keyword phrase along with the website link. I’ll drop you an email as well and see if we can flush this out. Thanks.

  11. Hi Drebra:-) I just did it and here they are:

    Healing childhood trauma
    Freedom from Emotional Pain
    Happy Connected Families

    Could you explain more about how “keywords” work in Linkedln? thx for the tip! xoDana
    Dana Mallon recently posted…The Power of Empowered ConversationsMy Profile

  12. Great tutorial Debra! Thank you for the wonderful tips! 🙂
    Belinda Rose recently posted…Life: Earth School or Boot Camp?My Profile

  13. Thanks Debra for the further understanding of LinkedIn. I think that too many of us rely too heavily on Facebook and Twitter and forget the possibilities of other social sites. I have many friends on LinkedIn and just forget about its successes.
    Your posts are always so informative and interesting. Thanks for the opportunity of being able to read them.
    John Logan recently posted…Mentoring – A Major Stepping Stone…..My Profile

  14. Awesome. This is a real ‘think outside the box’ aha for me. Thank you for sharing. I’ve definitely learned something from you today…xox
    Jacqueline Fairbrass recently posted…Slow Down and Look in the MirrorMy Profile

  15. Debra you are a genius. I made the changes right away to my linkedin Profile. The changes must take a while to appear but I can see the changes were made. I also noticed I did not have a custom profile link so I took care of that too.

    thanks for the step by step instructions – that was must helpful.

    Here is my newly updated profile:

    Thanks again Debra.
    Catherine Storing recently posted…Are You Daring Enough to Get What You Want?My Profile

    • Well Catherine I’d like to take credit for creating these pointers, but alas, they’re not my ideas. I’m just the one making others aware of their ability to make these changes and optimize their profiles to the best of their ability. Glad you took action and implemented what you learned.

  16. What an amazing and simple tip I had honestly never considered! Thank you for this! I would have been discouraged thinking, “how will I ever get back to the spot where I need to change this?” but you have broken it down for us!! Also, it makes sense because one particular part of my website may drive someone there more than just the homepage! Brilliant! Always grateful for your wisdom! <3
    eyenie recently posted…These Kick-Ass Ladies Are Doing It, Are You?::: Guest Post by Leah ShapiroMy Profile

  17. Hi Debra,

    Thank you for this article. It was very clear for me. I made necessary changes in my LinkedIn profile after following instructions in the article.

  18. Thanks so much Debra. I would have never know that and it is such great information. It is these hidden gems that can really make a difference!


  1. […] Read four simple steps to make this change to the website links if you need more help. […]

  2. […] 5. Websites – include links for up to 3 different pages on your site (or to 3 different sites, if you have more than one) and use keyword phrases to describe them. Don’t use LinkedIn’s generic defaults (i.e. Personal Website, Company Website, Blog). Here’s how to do it. […]

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