Here’s another little LinkedIn® optimization tip for you – one that many folks are not aware of.
Under your “Contact Info” tab, you can list up to three website links. Many people just insert one thinking, “I have one website.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site?
And, while you’re doing so you may use keyword phrases (important on LinkedIn) to describe each link.
Take a look at what you have on your profile now. Perhaps it says “Personal Website,” “Blog,” or “Company Website” (as you see in the image above). Instead, if you were a REALTOR(R) in Boulder, Colorado, it could say “Boulder Real Estate” or “Boulder County REALTOR.” You could then take them to another page on your site with a keyword phrase such as “Search Boulder real estate.” See where I’m heading with this?
Wondering how to make that happen? I thought you might ask.
This simple branding strategy can be done in 3 easy-to-follow steps:
1. Go to your LinkedIn Profile and click on “Contact Info.” You’ll see things like your Profile URL, websites, phone, email, etc.
2. Click on the blue pencil in the upper right hand corner and you’ll get a box that says “Edit Contact Info. That’s where you’ll find your website links. When you insert a website instead of using LinkedIn’s auto-fill (which offers “personal,” “company,” “blog,” “RSS feed” or “portfolio”) click on the “Other” option.
3. You’ll be able to insert your website URL and your keyword phrase (where it says “Type (Other)”.
Remember, you may submit up to 3 website links. So, if you don’t have three websites, why not take advantage of the other two links and direct folks to other pages of the one website you do have? In my profile (see image at the top of this post), viewers have the option to go to the home page of my speaking website (“Hire me to speak on marketing”), my portfolio page (“Copywriting portfolio samples”) or the programs posted on my speaker page (“Marketing presentations”).
Do the same on your LinkedIn profile. Optimize your website links for keyword phrases while giving visitors the option to learn more about you on various pages of our site.
Have you done this on your LinkedIn profile yet? If not, go do it now while this tip is fresh in your mind. Then, share your 3 keyword optimized website links here because I’d love to hear from you. Thanks a million and here’s to your sweet success.
