Sample Catalog Copy Written by
Freelance Copywriter Debra Jason of The Write Direction

View samples of consumer and business-to-business catalogs written by copywriter Debra Jason of The Write Direction below.

HealthSmart™ Vitamins Catalog

HealthSmart™ Vitamins sold its products to consumers via direct mail. This 8-page catalog/self-mailer was designed to focus on a select series of vitamin products the company offered. From Healthy Eyes™ with bilberry, Healthy Prostate™ with saw palmetto, Healthy Weight™ with chromium picolinate, Healthy Joints™ with glucosamine and CardioSmart™ with coenzyme Q10.

See a sample of the HealthSmart direct mail package for Healthy Eyes.

Rocky Mountain Natural Labs’ Skinergyn Skin Care – Consumer Catalog

Rocky Mountain Natural Laboratories‘ products were originally developed for use by doctors and estheticians. When it decided to release its skin care line to consumers, it was introduced under the name of “Skinergyn.” This catalog introduced consumers to the product line of pharmacist-formulated cleansers, toners, moisturizers, skin treatments and nutritional supplements.

Baxa Pharmaceuticals – Business-to-Business Catalog

Baxa Corporation produces high-tech pharmaceutical supplies. This 62-page 9″ x 12″ color catalog was created for use by Baxa’s sales force. They wanted a comprehensive leave-behind package — one that customers could refer to on an as-needed basis. And, that they found easy-to-read.

Colorful Images – Consumer Catalog

Colorful Images was a 48-page, 4-color color catalog that offered “Colorful ways to brighten your days.”

Lifestyle Fascination – Consumer Catalog

Lifestyle Fascination was a 32 page, 4 color, 9″ x 12″ color catalog that offered “America’s Most Innovative Products”.