Sample Direct Mail Packages Written by
Freelance Copywriter Debra Jason
View samples of consumer and business-to-business direct mail packages written by direct response copywriter Debra Jason of The Write Direction below.
|HealthSmart™||The Hamilton Collection|
|Golf Society of the U.S.||Humane Society of Boulder Valley|
|Litchfield Beach & Golf Resort||Reebok CCS Fitness|
|Children’s Brain Tumor Foundation||Home Care Standards Bureau|
HealthSmart™ Vitamins – Direct Mail Package
HealthSmart™ Vitamins sold its products to consumers via direct mail. The Healthy Eyes package was written to educate consumers about the value of the nutrient known as bilberry – the main ingredient in the HealthyEyes formula. And, get them to purchase the product at a 50% savings with free shipping.
The components of the package included an outer envelope, letter, color flyer, lift letter and order form.
The Healthy Joints package promoted the combination of glucosamine, chondroitin sulfate and sea cucumber – a formula designed to help make your joints strong. Components included an outer envelope, letter, color flyer, lift letter and order form.
The Hamilton Collection – Direct Mail Package for Collectibles
The Hamilton Collection is one of the country’s leading direct marketers of porcelain collectibles. Two versions of this direct mail solicitation were written: one to previous Coca-Cola® Polar Bear Figurine Collection buyers and one to previous buyers of Coca-Cola® memorabilia.
The package introduced the premiere figurine for what would be a total collection of eight polar bears. The components of this package included:
- Outer envelope
- A one-page letter (with an article about collecting bears on the reverse side)
- An 11″ x 17″ four-panel color brochure
- Order card and reply envelope
Golf Society of the U.S. – Direct Mail Package for Limited Edition Putter
The Golf Society of the U.S. commissioned Louisville Golf to create the GSUS Heritage Walnut Putter. The goal of the direct mail package was to sell out the limited edition of 1500 putters. Two versions of this direct mail solicitation were written: one to GSUS’ Life Members and one to their Charter Members.
“Debra’s package broke even on its first mailing and is now in roll-out for us. She was fast, professional and knew all the tenets of good direct marketing. I would hire her again in a heartbeat.” — K. Bennett, Golf Society of the U.S., Boston, MA
The package components included: an outer envelope, a two-page letter (one page, front & back), an 11″ x 17″ four-panel color brochure, an order card and a reply envelope.
Home Care Standards Bureau – Business-to-Business Direct Mail Package
Home Care Standards Bureau (HCSB) was looking for a simple direct mail package encouraging non-medical home care agencies to quality for an A+ certification from HCSB – a national, independent credentialing bureau.
Humane Society of Boulder Valley – Non-profit Direct Mail Package
Boulder Valley Humane Society was looking for a simple direct mail package promoting membership. The package included:
- Outer envelope
- Membership registration and business-reply envelope
Children’s Brain Tumor Foundation – Fundraising Direct Mail Package
Children’s Brain Tumor Foundation helps brain tumor survivors and their families by supporting them through a continuum of care. This simple fundraising direct mail package was a call for contributions to support these children in need.
Litchfield Beach & Golf Resort – Direct Mail Package
This direct mail package included:
- Outer envelope
- Full color brochure
- Savings coupon
Reebok CCS Fitness – Business-to-Business Direct Mail Package
Reebok CCS Fitness chose direct mail as the method for introducing their innovative Ridge Rocker to health club owners and fitness directors. The package announced the most revolutionary stationary bike on the market today and offered club owners a FREE mountain bike as an incentive.
The components of this package included: an outer envelope, a two-page letter (one page, front & back), a color brochure, a lift letter and a reply card.