Samples of Self-Mailers Written by
Freelance Copywriter Debra Jason of The Write Direction

Click on any of the images below to see samples of consumer and business-to-business self-mailers written by The Write Direction.

CareerTrack – Self-Improvement Consumer Seminar

CareerTrack was looking for a new concept to promote their Working Woman’s Stress Management Seminar. The Write Direction developed the concept of a “busy” datebook with Post-It™ notes sprinkled throughout.

This self-mailer consisted of four 8 1/2″ x 11″ panels with a flap where the registration form and testimonials appear.

Howard Brinton’s STAR POWER® University Self-Mailer

Howard Brinton’s STAR POWER® University offered a “Listing Specialization Course” designed specifically for REALTORS®. The purpose of the six-panel self-mailer (approx. 11″ x 21″) was to stress benefits of attending the course and of course, convince REALTORS® to register for the upcoming session in Atlanta, GA.

MoneyGram® ExpressPayment- Business-to-Business Self-Mailer

MoneyGram® ExpressPayment wanted to contact potential clients, encourage them to inquire about their service and educate them as much as possible.

Greenville Tech: Buck Mickel Center – Self-Mailer

Greenville Tech was promoting “Adaptive Leadership,” a seminar never presented to the public. The school contacted The Write Direction seeking assistance in converting their existing content, which was about Greenville Tech, into enticing words that motivated prospects to register for the leadership seminar.