Cahners Publishing – Business-to-Business Subscription Promotion for Design News Magazine
Cahners Publishing Company is responsible for publishing over 90 trade magazines. Design News is the engineering news magazine for OEM design engineers. This direct mail solicitation sought to persuade these engineers to purchase a paid subscription to the publication.
The components of this package included: an outer envelope, a four-page letter, a six-panel color brochure, an order card and a reply envelope.
D Magazine – Subscription Renewal Promotion
D Magazine captures the attention of more than a quarter-million readers in the Dallas-Fort Worth area. It has become one of the best-selling magazines per capita in the U.S.