Quick Copywriting Headline Tip: Give Prospects Helpful Information

Copywriting HeadlinesThumbnailWhat do your prospects want from you?

Here’s today’s quick copywriting headline tip:

When writing your headline, provide your readers with helpful, useful information.

For example, “Five reasons why using numbers in your headlines works.” Or “Four ways to lose weight without giving up your favorite foods.”

Remember, one way to create a rock-solid, attention-getting headline is to deliver helpful, useful information that resonates with your prospects and customers.

Have a tip you’d like to add? Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million! Here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. This is great advice Debra. I personally don’t wrte many lists so I focus on a headline that makes it very clear about the content.
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