The Secret to Becoming a Better Writer

“How did you become a copywriter?” “Did you study writing in college?”

These are just 2 questions I’m asked when my phone rings and there’s an aspiring copywriter on the line.

While some folks study English or journalism in college, I did not. I studied Communication Disorders, even got my Master’s degree in it. So how did I transition from that into copywriting?

I wrote. And wrote some more. Yes, I had two mentors along the way, but as Copyblogger Brian Clark reveals below, one secret to becoming a better writer is just “keep writing.”
10 Steps to Becoming a Better Writer

Do you agree? Do these 10 steps work for you? Or, have you found another secret to becoming a better writer?

Please share your thoughts in the comments section below. I’d love to hear from you. Thanks!

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Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Practice makes perfect. I’d also add to read good writing. I’ve done ghostwriting for sales pages and I’m self-taught. I realize in hindsight that I just had read so much good copy in the past that it was in my subconscious mind. I agree though, you have to write every day. To get good at something, you just do it 🙂
    Lisa recently posted…Don’t Pee on My ParadeMy Profile

    • Hi @Lisa, nice to see you back here.

      Not everyone is destined to be a writer, an artist, a musician, etc. However, those who have a passion and want to do it should give it their best shot and keep practicing.

      And yes, reading good writing is a good addition to the list. Most copywriters I know keep a “swipe” file and that’s just what it is – samples of good writing we can refer to.

      Thanks. ~Debra

  2. Oh, yes, have to follow our passions. I don’t consider myself to be a writer or a musician or artist. I write, play guitar, and make art, but to me, it’s just my creativity 🙂 xo
    Lisa recently posted…Don’t Pee on My ParadeMy Profile

  3. I feel like you wrote this post for me:-) I second Lisa’s comment about reading good writing and writing that inspires you:-)
    Dana recently posted…10 treats for me on HalloweenMy Profile

    • So happy this post touched you @Dana. If you haven’t read it already, one of my favorite books is “The Vein of Gold: A Journey to Your Creative Heart” by Julia Cameron. She has been an inspiration to me. Thanks!

  4. It’s been a long time since seeing those 10 steps 😉 And the more I write, the better I get at writing; and not only do I get better at writing, I get quicker at it, too. The thought process flows easier from my brain to my fingers as the words are typed out and displayed on the screen. I love to write, yes; but even more, I love to share the thoughts that scream to be released!

  5. Very nice post Debra! @PeggyLee I agree with Debra, that’s beautiful! If you haven’t read it already, try “Catchy Phrases” full of inspirations for writing headlines

  6. Diane Aksten says:

    Just starting my writing career and these are the 10 steps I’ve seen from all of the smart people who’ve been doing it for awhile.



  1. […] Practice writing every day. Like dancing, the more you do it, the better you get at it and the more comfortable you become. […]

  2. […] course, you’ll get better and better at writing headlines the more you practice. Try out several headlines for every piece you write instead of just going with the first one that […]

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