So What Do YOU Do?

Discovering the Genius Next Door with One Simple Question

So What Do You Do?You’re at a party. You only know your host and/or hostess. A stranger approaches you to say “hello.” After finding out what your name is, he/she asks . . . ?

You’re at a networking event. You came to meet new prospects. So, you go up to someone who looks interesting. You introduce yourself, shake their hand and ask “what’s your name?” After they reply, you ask . . . ?

What’s the question on the tip of almost everyone’s tongue when you first meet?

So what do YOU do?

Colleague and co-author Joel Comm says, “every person has been created by God with a set of unique passions, talents, skills, abilities, personality and presence which makes them completely unique from anyone who has ever, or will ever, live. When you are doing what you were made to do, you have the opportunity to positively impact the people and world around you.”

With that in mind, Joel asked me and approximately 40 other professionals (a few are featured in the image above) to join him in authoring So What Do YOU Do? Discovering the Genius Next Door with One Simple Question.

So What Do You Do? Discovering the Genius Next Door with One Simple QuestionYou may recognize a hint of your genius in someone else’s story. Or, better yet, you may be inspired to write your own! Turn the pages of this new book and read about:

  • The “average Joe” who learned to take all the mishmash in his head from the overload of daily life & channel it into the act of creation. . . see page 76.
  • The senior who enjoys being a senior and started a club that “celebrates the ordinary”. . . see page 23.
  • How a young girl’s entrepreneurial fixation (starting with saving Kool-Aid labels) transformed her into a professional who helps business leaders achieve personal fulfillment and more. . . see page 145.
  • And much more . . .

“Unlike many books which highlight the “gurus”, So What Do YOU Do? puts the spotlight on the unsung heroes; the everyday person; your neighbor,” continues Joel. “Each person has a special expertise which is demonstrated in their vocation or hobby.”

[wp_eStore_add_to_cart id=5]

Not only will you be inspired as you read these extraordinary stories of everyday people living out their passion, but you’ll gain specific insights and strategies to help in your life such as how to:

  • Move past your fears and achieve your goals in just 5 steps.
  • Overcome stumbling blocks using your creative expression and imagination.
  • Strategically build an online business that is rooted in your passion.
  • Protect your money in delicate economic times.
  • Focus on the elements of your company that will lead to growth and free you to live the lifestyle you want.
  • Find your “why” so that all the days of your life count.
  • Develop habits that pave the way to wealth and success.
  • Be empowered and find inner healing through yoga.
  • How to approach all prospects in a respectful way that values them first, and results in more sales.

Here’s what readers have to say about the book:

“Who knew the neighbors were geniuses? Personally, the book is this introvert’s practical guide to discovering the greatness that exists around you. I’ve realized how connected we all truly are, despite our divergent paths and passions. In each story there is an inspiring tale of how challenges and disappoints can be overcome with grace and perseverance to reveal the hero, the champion, the genius within.

It’s amazing how so much can come from simply sharing your story – no matter how ordinary and mundane it seems to you. I am encouraged. Not only did I glean inspiration from these stories, but my eyes have been opened to see that maybe (just maybe) my simple life makes me a genius, too, and that there’s someone out there whose life will be changed when they hear my story.” – Myia, Atlanta, GA (from

“The amazing thing about this book is the humanity behind each of the stories. Overall the message is to go out and do what’s right and trust your heart.”– W. Nadra (from

“There are some really great people in this world working hard to make it a better place. If you want to read about some of them, this is your book. I am always amazed when successful people take the time to help others along. Take the example of Dr. Ashish Goyal in the first story. He is not only helping the poor in India, but helping Medical Professionals around the world to achieve their goals. I happen to be one of those Medical Professionals. I highly recommend this book for everyone. It is so important with so much negativity in the media to read such inspiring stories.” – Jackie (from

So What Do YOU Do? takes you on a journey. Gathered from around the country, my colleagues and I reveal our stories in hopes of inspiring you to share your genius with the world.

Purchase your copy today.

[wp_eStore_add_to_cart id=5]

More rave reviews:

“A reminder that you should choose your life and not let a job choose you. The problem is there are so few books that show people with expertise actual examples of business owners, just like you and I, that are making it happen for themselves. That’s why So, What Do You Do? is such an important book…
I felt like I was able to get to know each genius in a quick easy-to-read chapter and I was inspired. . . . The personal journeys that were shared show us that if you’re not following that tap on your shoulder telling you to follow your passion, it probably will go from a tap to a smack, to a 2×4 block of wood (if you’re lucky) until you finally go for it.
The book answers the question for so many experts out there with various wisdom, that no matter what you want to be doing, you can start today. The great thing about this compilation is the chunks of wisdom each author shares.”
– Alisa Ugalde, Hillsborough, NJ (from

“After a crazy busy few weeks, determined to have a well-deserved lazy Saturday morning, I laid out on the back patio with So What Do YOU Do: Discovering the Genius Next Door with One Simple Question. After all the stresses of running my own business, I wanted to read something pleasant, inspiring and perky that would give me the uplift I wanted and needed. SO WHAT DO YOU DO met the bill perfectly!!!

Each chapter is written by a “genius next door” who simply made a series of decisions about what to do with their life, but connected with their heart and grace and have consequently changed our world for the better, one neighborhood at a time…

Thanks to the 43 authors who contributed their inspired stories, and to Joel Comm and Debra Jason for wanting to get these messages into the world, this tired entrepreneur, got re-energized and inspired to keep doing what I do, because this book reminds ALL OF US that we’re ALL geniuses and we all have stories to tell, including you! Namaste & Rainbow Blessings!” – Stephanie Rainbow Bell, Las Vegas, NV (from Amazon)

[wp_eStore_add_to_cart id=5]