Twelve Ways to Improve SEO to Increase Your Website’s Visibility

Search engine optimization tipsThanks to guest blogger, Katie Wilson

Improving website visibility is one of the best ways to maximize your online marketing efforts. How do you create a website that attracts a steady stream of high-quality visitors?

Here are 12 simple search engine optimization tips to improve SEO on your site:

1. Provide High-Quality Content:
Quality content should be the focus of your online marketing efforts. Publish content regularly and make sure that it is useful and relevant to your audience.

2. Increase Page Load Speeds:
When customers visit your website, the pages should take no longer than 4 seconds to load. Slow load times will drive away website visitors, and your site may struggle with good SEO rankings.

3. Use a Responsive Website Design:
You will lose business if you don’t have a mobile-friendly website. Not only will a non-responsive site be punished by the search engines, but visitors won’t stay long when they can’t read the content easily.

4. Include Links to Authoritative Websites:
If you want to establish your business as a leader in the industry, then you need to share useful information. Authority links will help your audience and make our site a more valuable resource.

5. Implement Image Optimization:
Images can be optimized to increase the likelihood that your site will pull up in image searches. Use the target keyword as the image file name and in the alt-tag, caption, and title.

6. Use Header Tags:
One keyword phrase should be chosen for each website page or post. The keyword phrase should be placed in the title, subheadings, first paragraph, bolded text, images, and the call-to-action.

7. Add Different Types of Media:
Don’t limit your content by only using written text. Look for ways to implement images, videos, slideshows, and audio. Various types of media will send signals to the search engines that your website has not only high-quality content, but a good variety as well.

8. Focus on User Experience:
Increase the amount of time that people spend on your website by improving the user experience. The layout, formatting, ease of use, and quality of content will encourage customers to stay on your website.

9. Eliminate Broken Links:
Dead-end links will have a negative impact on user experience and your website authority. Many apps and tools can be used to check your website links, such as Google Webmaster Tools and W3C Link Checker.

10. Move Your Site to HTTPS:
Website visitors want to know that their information will be protected. HTTPS provides the secure connection that people desire and is a requirement for many new browser features. In addition, search engines may penalize websites that are not secure.

11. Make Sure Your Site Architecture and Navigation are Well Thought Out:
Make sure that the navigation and architecture of your website are thought out. This will improve the flow of traffic and encourage visitors to follow through with your calls-to-action.

12. Integrate Social Sharing:
Social media is an integral part of an effective marketing campaign. Use social sharing tools to make it easy for your customers to share your content with their friends and increase its reach.

Have you implemented one or more of these SEO tips on your website? Have one you’d like to add? Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million.

About guest blogger Katie Wilson: Katie is an award-winning expert in website design, web marketing, and search engine optimization (SEO). The founder of Aspire Internet Design, LLC, she has helped hundreds of businesses excel online by creating professional, user-focused websites and web marketing platforms. Do you need help with your website’s visibility? Contact Katie to learn more about how online marketing can benefit your business.