As marketers, we’re always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing?
In a post on AdWeek.com Debra Aho Williams, eMarketer’s principal analyst said,”Let’s face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we’re still in love with social networking. More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”
Below is the infographic posted on AdWeek.com (and created by Carlos Monteiro) that reveals some interesting stats.
Take a peek and gain a better idea on where you want to focus your social efforts in the future.
What do you think? Are you surprised? And, if your audience is on Facebook, Pinterest, Instagram, are you there engaging in conversation with them? Share your thoughts in the comments below because I’d love to hear from you. Thanks and here’s to your sweet success.