Where Is Your Audience Socializing Online?

Social networksAs marketers, we’re always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing?

In a post on AdWeek.com Debra Aho Williams, eMarketer’s principal analyst said,”Let’s face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we’re still in love with social networking. More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Below is the infographic posted on AdWeek.com (and created by Carlos Monteiro) that reveals some interesting stats.

Take a peek and gain a better idea on where you want to focus your social efforts in the future.

Facebook, Twitter, Pinterest, Instagram User Statistics
What do you think? Are you surprised? And, if your audience is on Facebook, Pinterest, Instagram, are you there engaging in conversation with them? Share your thoughts in the comments below because I’d love to hear from you. Thanks and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Very interesting breakdowns by social media site. Would find it helpful if each diagram had the age groups listed.
    Ruthanne recently posted…4 Top Social Media ArticlesMy Profile

  2. I keep hearing “no one is on Facebook anymore”, but FaceBook is where I receive the highest engagement for anything I do online. It is the place I can seek live engagement, not just people dropping links and leaving. Twitter used to have more conversation. Now it is just a series of link dropping.
    Shonda recently posted…Three Active Wellness Vacations for Families That Want to Get MovingMy Profile

  3. What do you think of periscope?
    Ellen Finkelstein recently posted…How I won an affiliate contestMy Profile

  4. Debra, I’ve tested it and watched some “scopes.” I find it interesting. I’m not sure if it’s so useful for me — it’s a live event and goes away in 24 hours. But it’s lots of fun!
    Ellen Finkelstein recently posted…How I won an affiliate contestMy Profile

  5. This is a great update on what we’ve been following for years. Once again, it’s all about reaching your target and also gaining maximum visibility for SEO. Most people forget that.

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