29 Years of Gratitude as a Freelance Copywriter

Hard to believe that January 1, 2018 marks my 29th anniversary in business for myself as a freelance direct response copywriter. It's been a roller coaster ride with many highs and many lows. To celebrate the occasion, I decided to share 10 things I'm grateful for: 1. My father. My first goal when I opened my doors for business, was to stay in business three years ("they" said if you get through the first three years, you'll be okay). However, at two and a half years, my financial … [Read more...]

A Not-So Secret Recipe for Marketing Success

When you're baking or cooking, before you get started, you need all the ingredients necessary to complete the recipe. Perhaps you lay them out on the kitchen counter. Or, if you don't, you probably have them in your cabinet or fridge. The same holds true for your marketing success. Whether you’re just starting your business or you've been around, but you're preparing to launch a new Web site or print a brochure to promote a new product/service/ program, you need to be prepared - ahead of … [Read more...]

Holiday Gift-Giving Book Ideas for Entrepreneurial Spirits

Whether you're an entrepreneur, small business owner or independent business professional, there's always something new to learn. With that mind, I've compiled a list of books written by fellow authors that make great gifts during the holiday season. My colleagues not only inspire, but they empower entrepreneurial spirits - like you - with ideas to connect and create lasting relationships, remain competitive and seize new opportunities that help your businesses grow. 1. The Advertising … [Read more...]

Testimonials: Let your clients praise you in their own words

Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. This is what I tell my clients and workshop participants. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they … [Read more...]

Please tell me what to do: Remember your call-to-action

My phone rings and the person on the other end is asking me if I'd review their Web site. He/she says something like, "I paid a lot of money to have a Web site created & I loved the design. However, time has gone by and I haven't had any inquiries . . . responses . . . sales." As a copywriter, I go to the site and am surprised by what I see or I should say, what I don't see. One major aspect that is missing is the CALL TO ACTION. And, I don't mean on one page. I mean a call to action on all … [Read more...]