Where Is Your Audience Socializing Online?

As marketers, we're always cognizant of the fact that we need to identify our ideal clients and target our message to them. With social networks playing a large role in the marketing mix, do you know where your audience is socializing? In a post on AdWeek.com Debra Aho Williams, eMarketer's principal analyst said,"Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking. More than half … [Read more...]

“Chef” – A flick about love, relationships & the power of social networking

This summer, forget about sci-fi and wild west adventures. Do yourself a favor and head to the theatre for "Chef." I loved, loved, loved this flick and the messages it delivered. It's about passion and love - love of life, career, family relationships, best friends. And, beautifully interwoven throughout, it's about the power of social networking and branding. Carl Casper (Jon Favreau) is a chef, passionate about his art. He loves to cook and as the movie begins, the prominent L.A. … [Read more...]

What Does Social Media Mean To You?

Last month, Ellen Britt, founder of Pink Coattails, wrote a blog post entitled "Take off your social media mask on Facebook and be yourself." In it she said, "Your customers and clients and even your potential customers and clients are not on social media to get their problems solved. And they are definitely not there to buy stuff. They just want to…well…socialize." "This includes looking at and sharing pictures of cute cats and fabulous food and videos of three-legged dogs and even … [Read more...]

The Miracle of Social Media & Boulder’s 100-Year Flood

I live in Boulder, Colorado where we just experienced what many are calling the 100-year flood (I even heard someone say it was the 500-year flood). Between 6 p.m. Wednesday, Sept. 11th and 6 p.m. Thursday, Sept. 12th Boulder recorded 9.08 inches of rain, according to Boulder Meteorologist Matt Kelsch. It was by far the wettest day in the city's history since weather records were first officially kept in 1897. Approximately 15 inches of the annual precipitation of 30.14 inches fell between … [Read more...]

Top 5 Twitter Marketing Mistakes and How to Avoid Them – Part 2

Thanks to Guest Blogger, Lynn Serafinn. Welcome to Part 2 of this 2-part series on Twitter mistakes you can avoid. In Part 1 we covered mistakes #1 and 2, which are: 1. Not taking time to build your Twitter tribe. 2. Not understanding the mechanics of an online marketing campaign. As promised, here are mistakes #3 through 5 . . . MISTAKE 3: Not knowing how to recognize and leverage your “inner circle.” Many people come to Twitter with a polarized vision: they evaluate everyone as either a … [Read more...]