How Brand Storytelling Differs From Sales Copy

Thanks to guest blogger, Victoria Greene Once upon a time, there were two copywriting philosophies. The first philosophy was sales copy: it was direct, logical and purchase-focused. The second philosophy was storytelling, which by contrast, was indirect, emotional and narrative-focused. These two philosophies lived side-by-side, and yet they couldn’t have been more different. Brand storytelling is powerful. It transports us into a different time, place or context. It changes how our … [Read more...]

LinkedIn Profile Tip: Do You Know How to Optimize Your Website Links for Keyword Phrases? – Update

Here’s another little LinkedIn optimization tip for you – one that many folks are not aware of (this post has been updated to reflect the changes in the User Interface that LinkedIn launched in 2017) Under your “Contact and Personal Info” tab, you can list up to three website links. Many people just insert one thinking, “I have one website.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site? And, while you’re doing so … [Read more...]

A Little LinkedIn Tip That Packs A Powerful Punch – Update

During one of the workshops I present titled, "Unleashing the Lead-Generating Power of LinkedIn," I point out a little tip about customizing your LinkedIn URL. Most often, the people in the audience don't know what I'm referring to. They aren't aware that they have the ability to customize their LinkedIn URL (that's one reason I share this with them). You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like … [Read more...]

Three Reasons Why Apologizing to Your Customers Fails

Thanks to guest blogger, Elaine Fogel. We’ve heard it before and we’ll hear it again. “I’m sorry, I apologize.” Most customer service training programs emphasize using these empathetic statements when appropriate. Always apologize to customers when they complain. Oh, and sound like you actually mean it. In fact, practice making empathetic facial expressions in the mirror as you say it. Baloney! Saying sorry doesn’t cut it anymore. It’s just not enough. It’s a hollow rote response … [Read more...]

7 Benefits of Collaborating with a Professional Graphic Designer

Thanks to guest blogger, Linda Pizzitola. I so appreciate entrepreneurs and the courage it takes to launch a new business. The vision it takes. The optimism, commitment, drive, passion, sense of purpose, confidence, resiliency. . . It can be quite a ride and it’s not for everyone. I especially love the energy that comes with a start-up, and have collaborated with many on their branding and print promotions over the past 20+ years. But I’ve also seen new entrepreneurs neglect the … [Read more...]