A Little LinkedIn Tip That Packs A Powerful Punch – Update

During one of the workshops I present titled, "Unleashing the Lead-Generating Power of LinkedIn," I point out a little tip about customizing your LinkedIn URL. Most often, the people in the audience don't know what I'm referring to. They aren't aware that they have the ability to customize their LinkedIn URL (that's one reason I share this with them). You see, when you sign up for a Profile, LinkedIn assigns you a lengthy URL that looks something like … [Read more...]

Three Reasons Why Apologizing to Your Customers Fails

Thanks to guest blogger, Elaine Fogel. We’ve heard it before and we’ll hear it again. “I’m sorry, I apologize.” Most customer service training programs emphasize using these empathetic statements when appropriate. Always apologize to customers when they complain. Oh, and sound like you actually mean it. In fact, practice making empathetic facial expressions in the mirror as you say it. Baloney! Saying sorry doesn’t cut it anymore. It’s just not enough. It’s a hollow rote response … [Read more...]

7 Benefits of Collaborating with a Professional Graphic Designer

Thanks to guest blogger, Linda Pizzitola. I so appreciate entrepreneurs and the courage it takes to launch a new business. The vision it takes. The optimism, commitment, drive, passion, sense of purpose, confidence, resiliency. . . It can be quite a ride and it’s not for everyone. I especially love the energy that comes with a start-up, and have collaborated with many on their branding and print promotions over the past 20+ years. But I’ve also seen new entrepreneurs neglect the … [Read more...]

Five Benefits of Participating in Virtual Book (Blog or Business)Tours

Thanks to guest blogger, D’vorah Lansky You may have heard the term, “Book Tour” but in case you have not heard of the term “Virtual Book Tour” I’d like to explain what that is and share how you can use this process to promote a book, a blog, a business, or anything you’d like. With a traditional book tour, authors travel from venue to venue to talk about and sell their books. The thing is, there is no way to know how many people will show up or how many books you will sell there. … [Read more...]

Five Steps to Creating a Mesmerizing Marketing Message

My guests on the May Marketing Blab were Shahar and Nashlah Boyayan. They are the owners of BuzzBooster Media – a mother and daughter team of marketing advisors committed to showing you how to achieve long-lasting prosperity. They create brain-based marketing (aka Neuromarketing) plans that help you understand behavior and create messages which resonate with your prospects on an emotional level. During the program, Shahar and Nashlah revealed a five-step process designed to help you get more … [Read more...]